More about brands – Page 289
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News briefs
O'Neill launched a global advertising campaign this month focusing on...
O'Neill launched a global advertising campaign this month focusing on the “unreasonable” behavior of surfers and the conditions they have to face. It refers to the Californian board sports brand's perpetual drive for innovation, starting in 1952 with the group's emblematic founder, Jack O'Neill. The company boasts that O'Neill is ...
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News briefs
Diadora will sponsor the Norwegian women's national cycling team under...
Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the ...
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News briefs
Converse has announced the launch of “Made by you,” a...
Converse has announced the launch of “Made by you,” a new global campaign celebrating its Chuck Taylor All Star sneaker and the people who have turned it into their artistic canvas. The campaign features more than 200 portraits of worn and customized Chucks, from everyday Chuck Taylor wearers as well ...
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News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
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News briefs
Sergio Tacchini has launched a new commercial spot on the...
Sergio Tacchini has launched a new commercial spot on the Italian Super Tennis TV channel under the “Dress the Passion” tagline. Building up on a print campaign launched last year, the video features Tommy Robredo, one of the 20 top ATP Tour champions, playing elegantly in slow motion, accompanied by ...
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News briefs
Memphis Depay has joined Under Armour's elite athlete roster. The...
Memphis Depay has joined Under Armour's elite athlete roster. The footballer, who has signed a multiyear partnership with immediate effect, plays for PSV Eindhoven and is currently the leading goal scorer in the Eredivisie, the highest echelon of professional football in the Netherlands. Depay is considered one of the most ...
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News briefs
Glenmuir will be the title sponsor of the Foremost Golf...
Glenmuir will be the title sponsor of the Foremost Golf Championship, scheduled to be played at the Oxfordshire Golf Club on May 18. The event is organized every year by Foremost Golf among its retail members, who manage more than 950 golf stores across the U.K. Participants will receive a ...
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News briefs
Mark McMorris from Canada and Silje Norendal from Norway, gold...
Mark McMorris from Canada and Silje Norendal from Norway, gold medal winners at the 2015 Winter X-Games, are the first snowboarders to be sponsored by Garmin. They will be equipped with the brand's VIRB action camera, the Fénix 3 multisport watch and the Vivofit activity tracker. Garmin is also acting ...
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Short stops
The American surf industry association, SIMA, has assigned awards to...
The American surf industry association, SIMA, has assigned awards to Volcom for the Boardshort of the Year and the Women's Brand of the Year
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Short stops
Ecco Golf has signed up five LPGA Tour players -...
Ecco Golf has signed up five LPGA Tour players - Jennifer Johnson, Pernilla Lindberg, Sadena Parks, Kendall Dye and Therese Koelbaek
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Short stops
The ultrarunner Rob Krar becomes a brand ambassador for Nathan...
The ultrarunner Rob Krar becomes a brand ambassador for Nathan Sports
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Short stops
Muriel Bouhet, a French mountain bike racer, will endorse Polar...
Muriel Bouhet, a French mountain bike racer, will endorse Polar over the next few years
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Article
Anta recovers fast, reinforces market share
Anta Sports Products strengthened its position as the leading Chinese sports brand, with a sales increase of 22.5 percent to 8,922.7 million yuan renminbi (€1,253.5m-$1,426.5m) last year. It was the first major Chinese brand to report on a full year that marked a recovery for the Chinese sportswear market and ...
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Article
Columbia ended 2014 strongly
Columbia Sportswear's sales jumped by 27 percent in the fourth quarter of 2014 to $677.0 million, generating a 57 percent higher operating profit, equal to 12.1 percent of sales, and a 51 percent higher net income of $55.6 million. On an adjusted basis, the operating margin reached 13.0 percent, up ...
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News briefs
Brad Stewart has left Amer Sports, where he was in...
Brad Stewart has left Amer Sports, where he was in charge of global digital marketing lately. A spokesperson says he is not going to be replaced directly, as his functions will be taken over by the department of Victor Duran, senior vice president of marketing and B2C. He founded Bonfire ...
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News briefs
Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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News briefs
The new Adidas football designed for the knock-out round of...
The new Adidas football designed for the knock-out round of the Uefa Champions League made its first appearance during matches on Feb. 17. The design is called “Finale Berlin” in reference to where the CL finals will be held in the German capital's Olympic stadium on June 6. It also ...
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News briefs
Gore Bike Wear is going to work more closely with...
Gore Bike Wear is going to work more closely with the Rose Vaujany Mountain Bike Team, whose seven members include Steffen Thum, winner of the UCI Marathon World Series. Gore has been sponsoring the team since last year. It will try to develop specific clothing for mountain bike cyclists, who ...
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News briefs
Kelly Slater, the American surfing legend, will act as a...
Kelly Slater, the American surfing legend, will act as a global brand ambassador for Puma golf apparel and footwear and Cobra golf equipment. Since last year, Slater has a partnership with Kering, the parent company of Cobra Puma Golf, for the launch of a new casual, surf-inspired apparel collection, Outerknown.
