More about brands – Page 29
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News briefsParkrun wins Brooks as global footwear partner
Brooks, a Parkrun partner in the U.K. and Ireland since 2020, is extending the partnership to all Parkrun territories as the organization’s new global footwear partner and also becoming a presenting partner in the U.S., Netherlands and Germany. Over the past three years, Brooks has visited dozens of Parkrun sites, ...
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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SponsoredBosideng’s award-winning fabrics and products
The persistent pursuit of performance and sustainability is how the Chinese down jacket specialist drives innovation
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News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
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News briefsPuma named Global Top Employer 2023
Puma has been awarded the title ”Top Employer 2023” globally as an employer, receiving the award for four regions and 22 countries. The award, which is preceded by an extensive survey by the Top Employer Institute, was given to Puma for the first time in North and Latin America, while ...
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ArticleDiscovery and EBU obtain European media rights for 2026-2032 Olympics
Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad ...
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News briefsAdler is the new main sponsor of European League of Football
After the Zeitfracht Group was already presented as the main partner until 2024, the group’s Adler Mode brand will also be integrated into the sponsorship portfolio of the European League of Football (ELF) as a main sponsor of the leading European American football league. Adler operates more ...
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News briefsNike to renew sponsorship early to end UK Athletics' financial troubles
The Times reports that Nike and UK Athletics are close to extending their sponsorship deal for another ten years. The agreement, which currently runs until 2030, would therefore expire in 2040. The new agreement reportedly involves an up-front payment of future earnings from Nike to UK Athletics. The cash injection ...
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News briefsWilson signs first head-to-toe brand ambassador
Wilson Sporting Goods has signed up professional tennis player Marta Kostyuk as its first head-to-toe (rackets, footwear and apparel) Wilson advisory staff member. The 20-year-old Ukrainian rising tennis star has career-high rankings of 49 in singles (Feb. 2022) and 39 in doubles (Sept. 2022). She recently made the quarterfinals at ...
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News briefsNBA All-Star Allen Iverson partners with Authentic Brands Group
Reebok owner Authentic Brands Group (ABG) has teamed up with Hall of Famer and 11-time NBA All-Star Allen Iverson to further develop Iverson’s own brand. Under the partnership, ABG will focus on growing Iverson’s entertainment business, securing new advertising deals and strategic partnerships, and developing new consumer product opportunities. Currently, ...
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News briefsNike sets its design vision for the next 50 years in new book
Nike is releasing No Finish Line, a new book that celebrates its 50 years of design and innovation in sports while setting a vision for the next 50 years. The book features a foreword by Nike’s chief design officer, John Hoke, and speculative fiction by journalist Geoff Manaugh. It also ...
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News briefsFootjoy and England Golf agree on multi-year partnership
England Golf has announced an exclusive three-year agreement with Footjoy as its new official apparel, footwear and accessory partner. As part of the deal, all England Golf national squad members will be kitted out with the full range of Footjoy product at international events and championships. The agreement will also ...
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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ArticleAnalysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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News briefsHead’s pádel team has a new international tour manager
Head has promoted Jordi Vives from marketing and promotion manager, his post for the last two years, to international tour manager for pádel. He will now be working with Thomas Bischof, director of pro players. Vives hails from Barcelona but studied in the U.S., where he also established a background ...
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News briefsPremier Padel aiming high for 2024
Having just wrapped up its first season, with final matches in Milan, Premier Padel is looking to become pádel’s top tournament by 2024. Organized by the International Padel Federation (FIP), supported by the Professional Padel Association (PPA) and underwritten by Qatar Sports Investments (QSI), the tournament is hoping to establish ...
