More about brands – Page 290
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News briefs
Under Armour continues to build the development of its outdoor...
Under Armour continues to build the development of its outdoor performance gear. It is now backing up its expansion in this category by signing up John Jackson to its growing roster of sponsored athletes. The American rider has been figured in many mountain movies all over the world, first as ...
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News briefs
Helly Hansen will outfit the ski instructors affiliated with the...
Helly Hansen will outfit the ski instructors affiliated with the French Ski School (ESF) during the next two seasons, taking the place of Duvillard. About two million people are coached each year by ESF's instructors.
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News briefs
Ecco Golf has signed a sponsorship agreement with Na Yeon...
Ecco Golf has signed a sponsorship agreement with Na Yeon Choi, a popular 27-year-old Korean sports player and a leading LPGA Tour star. She has collected seven KLPGA titles, including two LPGA Tour events, since becoming a golf professional in 2004, joining the LPGA Tour eight years ago.
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News briefs
POC has extended its contract with Julia Mancuso through the...
POC has extended its contract with Julia Mancuso through the 2018 Olympic Games in South Korea. The American ski champion collected four Olympic medals in the last three winter games. The Swedish company unveiled a new Mancuso signature collection of updated ski helmets at the recent Ispo Munich show.
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News briefs
POC will be the official helmet, eyewear and apparel sponsor...
POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, ...
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News briefs
At Ispo Munich, a marketing campaign was officially launched, entitled...
At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in ...
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News briefs
Adidas organized multiple events and in-store activations involving star players...
Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition ...
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News briefs
Adidas has launched a series of short films, called Sport...
Adidas has launched a series of short films, called Sport 15, telling brand stories that are meant to motivate young people to do their best in sports – at their own level, in any sport and anywhere around the world. The first films portray athletes such as Lionel Messi, James ...
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News briefs
Joma, the Spanish sports apparel and footwear brand specializing in...
Joma, the Spanish sports apparel and footwear brand specializing in football, is moving into the cricket market through a contract to outfit the West Indies team. The deal was announced two days before the start of the 2015 Cricket World Cup, which is held in Australia and New Zealand from ...
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News briefs
Asics has launched a global advertising campaign around the tagline...
Asics has launched a global advertising campaign around the tagline “It's a big world. Go run it,” which is meant to inspire runners to discover many ways and reasons to run. The campaign includes a television commercial as well as digital, outdoor and print versions, store displays and other planned ...
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News briefs
Eden Park has appointed Tom Wood and Joe Launchbury, who...
Eden Park has appointed Tom Wood and Joe Launchbury, who play in the England rugby team, as brand ambassadors, to celebrate the start of the Six Nations Championship. The brand has provided official formalwear to the England rugby team since 2010. From April, Eden Park will run small pop-up retail ...
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News briefs
Under Armour has signed a multi-year partnership deal with New...
Under Armour has signed a multi-year partnership deal with New York-based Authentic Brands Group, the firm that manages the Ali brand, to incorporate Muhammad Ali into its ad campaigns and products. The financial terms of the deal were not disclosed. The boxing legend, who turned 73 in January, is affected ...
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News briefs
Asics and Leki, the German producer makes poles, have come...
Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim ...
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News briefs
Rip Curl has signed a major partnership deal with Surf...
Rip Curl has signed a major partnership deal with Surf Snowdonia, which is supposed to be the world's first artificial wave to open to the public. The facility is being constructed in the lee of the Snowdonia mountains in Conwy, North Wales. Due to open in July this year, it ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Short stops
Adidas has chosen not to renew its partnership with the...
Adidas has chosen not to renew its partnership with the British & Irish Lions after the contract expires later this year
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Short stops
The British Golf Industry Association (BGIA) has launched a new...
The British Golf Industry Association (BGIA) has launched a new website, on the model of those adopted by other organizations belonging to the Federation of Sports & Play Associations (FSPA)
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Short stops
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy...
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy
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Short stops
Carolina Routier, the 24-year-old Spanish triathlete, will act as a...
Carolina Routier, the 24-year-old Spanish triathlete, will act as a brand ambassador for Asics
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News briefs
Amer Sports Europe has appointed Armin Fuchs to the new...
Amer Sports Europe has appointed Armin Fuchs to the new position of vice president of sales, coordinating all the various sales organizations in Europe. The 44-year-old had already been promoted in 2012 from the position of German country manager to general manager for the Central Zone, covering Germany and nine ...
