More about brands – Page 298
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Nike has launched the Hyperwarm Flex, a baselayer for athletes...
Nike has launched the Hyperwarm Flex, a baselayer for athletes training and competing in cold climates. The pant-and-top combination features breathable mesh and seamless knit engineering as well as distinct knitted panels in the areas - the shoulders, elbows and knees - requiring superior flexibility. To guard against overheating or the ...
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Patagonia has launched a capsule collection made from reclaimed or...
Patagonia has launched a capsule collection made from reclaimed or alternatively-sourced fabrics. The company said the new Truth to Materials collection is meant to re-imagine the source of raw materials. The collection includes an undyed cashmere snap-t pullover and cardigan, a reclaimed cotton hoody and crew, a reclaimed wool jacket ...
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In a further innovative initiative, Patagonia has launched a new...
In a further innovative initiative, Patagonia has launched a new temperature regulation technology that uses a proprietary element for extra stability against fiber migration. It is described as a multi-denier synthetic insulation, called FullRange, that is made up of different types of polyester fiber. It has been developed by Toray ...
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Puma has signed a licensing deal with L'Oréal for personal...
Puma has signed a licensing deal with L'Oréal for personal care items, taking the place of Procter & Gamble from next January
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Lactel, the major brand of milk in France, has come...
Lactel, the major brand of milk in France, has come out with Sporteus, a high-protein and low-fat milk marketed as a means of recovering from physical exertion
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National Geographic has made Craghoppers its exclusive North American partner...
National Geographic has made Craghoppers its exclusive North American partner for licensed apparel
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Canterbury has secured a partnership with European Professional Club Rugby...
Canterbury has secured a partnership with European Professional Club Rugby (EPCR) as the official apparel supplier to the inaugural European Rugby Champions Cup and European Rugby Challenge Cup tournaments. The brand will supply the official kit to EPCR's match officials for the more than 130 games in European professional club ...
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Puma has extended its partnership with BMW Motorsport. The multi-year...
Puma has extended its partnership with BMW Motorsport. The multi-year renewal of the contract will see Puma remain the official supplier of team and racewear for all BMW Motorsport racing operations. As part of this new agreement, Puma has also renewed its relationship with BMW Motorsport as the official and ...
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Fila has signed a sponsorship contract with the Royal Dutch...
Fila has signed a sponsorship contract with the Royal Dutch Skating Federation (KNSB) to support the Netherlands' national skating teams through the 2018 PyeongChang Winter Olympics. Under the agreement, the South Korea-based sporting goods maker will provide the Netherlands' speed skating and short-track skating competitors with training suits, shoes and ...
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David Beckham's income from personal sponsorship deals dropped by around...
David Beckham's income from personal sponsorship deals dropped by around 10 percent in 2012 after he retired from football. The 2013 accounts for the company that handles Beckham's personal endorsements, Footwork Productions, show that his revenues dropped to £14.8 million (€18.84m-$23.83m) from £16.5 million (€21.00m-$26.56) in 2012. The information was recently revealed ...
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Anta Sports Products announced yesterday a partnership with NBA China,...
Anta Sports Products announced yesterday a partnership with NBA China, taking the place of Peak Sports. The Chinese company will launch a complete line of co-branded league and team-identified footwear and accessories that will be sold in Anta's 2,000-plus stores around the country and at its online stores in the ...
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Forbes again ranked Nike as the most valuable sports brand...
Forbes again ranked Nike as the most valuable sports brand at $17.3 million. It was followed by ESPN at $15 million and Adidas at $7.1 million. Meanwhile, Nike and Adidas were again cited by Interbrand among the world's most valuable brands. Nike came in 22nd position in its annual ranking, ...
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Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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The Dutch windsurfer Dorian van Rijsselberghe, who made a big...
The Dutch windsurfer Dorian van Rijsselberghe, who made a big (positive) splash at the Olympic Games in London, has become the newest brand ambassador of Brunotti Sportswear
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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Apple is giving a new impetus at the wearable technology...
Apple is giving a new impetus at the wearable technology sector with the launch of the iPhone 6 and of the Apple Watch. The new iPhone will incorporate a dedicated health app that uses sensors to track steps and calories burned, adjusting the count based on elevation. On top of ...
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Epson is one of the latest entrants into the wearable...
Epson is one of the latest entrants into the wearable technologies category. Its new Runsense is a sports watch for hikers and runners that integrates an advanced GPS and a heart monitor. According to SAZ, it has already started to be offered to sports retailers in the German-speaking countries, with ...
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A U.S. company, Eyeking, has extended its eyewear licensing agreement...
A U.S. company, Eyeking, has extended its eyewear licensing agreement with Under Armour until the end of 2019
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Dainese has announced a four-year endorsement contract with Bode Miller...
Dainese has announced a four-year endorsement contract with Bode Miller and an agreement of the same duration to act as official supplier of safety equipment for the U.S. Ski Team. The Italian supplier of advance protective equipment will rely on Miller also for its R&D efforts in the area of ...
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Salming Sports, a Swedish brand of sports clothing and footwear...
Salming Sports, a Swedish brand of sports clothing and footwear for floorball, handball, running and squash, has become an official partner of the Professional Squash Association (PSA). The company is named after Anders Börje Salming, the legendary professional ice hockey player from Lapland, who launched his own brand of underwear ...