More about brands – Page 299
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News briefs
Outlast Technologies has partnered with New Era Cap to develop...
Outlast Technologies has partnered with New Era Cap to develop temperature-regulating hats for Team USA players and team captains during the 2014 PGA Ryder Cup golf tournament, to be held on Sept. 26-28 at Gleneagles in Scotland. New Era has secured exclusive rights to headwear during the biennial competition through ...
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News briefs
As previously announced, Reebok and a tattoo parlor in Stockholm,...
As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm. Nine people got the tattoo and finally, 24-year old Camilla Nilsson ...
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News briefs
Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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News briefs
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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As it has done with previous Olympic events, Technogym has...
As it has done with previous Olympic events, Technogym has signed an exclusive agreement with Rio 2016 to supply 1,000 pieces of equipment and install its Mywellness cloud digital platform to enable the athletes to exercise for the Games, connecting their personal training programs with the equipment or their mobile ...
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High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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Iceabreaker is planning to launch two global campaigns in 2015...
Iceabreaker is planning to launch two global campaigns in 2015 with the help of a Kiwi advertising agency, DDB New Zealand
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Article
Amer Sports sees room for further growth in profitability
The management of Amer Sports is generally pleased with the results of its outdoor brands, including Salomon, Arc'teryx and Suunto. It sees further potential for the development of the footwear and apparel categories within the group, and it is taking action to boost the sales and profitability of its only ...
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News briefs
Amer Sports will inaugurate a new Amer Sports Brand Store...
Amer Sports will inaugurate a new Amer Sports Brand Store at the group's headquarters in Helsinki, at Aleksis Kiven katu 17 A, on Aug. 29. The 280-square-meter store will offer a comprehensive selection of products representing the various brands of the group. The store offering will include sports and lifestyle ...
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News briefs
Confirming previous reports, Kelly Slater, the former surfing champion who...
Confirming previous reports, Kelly Slater, the former surfing champion who broke up with Quiksilver six months ago, has announced the planned launch of a new lifestyle brand, called Outerknown, in collaboration with the Kering group in the autumn of 2015. John Moore, who has collaborated with Slater in the past, ...
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News briefs
Epson has unveiled a new offering in wearable technology that...
Epson has unveiled a new offering in wearable technology that sees the brand entering for the first time the sport and health & well-being sectors. Epson's new line of Runsense GPS fitness trackers includes the Runsense SF-310, SF-510, SF-710, and SF-810. The Runsense looks like a standard fitness wristwatch. No ...
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News briefs
Body Glove has announced the signing of a licensing agreement...
Body Glove has announced the signing of a licensing agreement with Push Creations to create a new line of Body Glove watches. The watches, designed both for the surfer and the fashion focused swimsuit consumer, are wate- resistant up to a depth of 300 feet and feature innovative styling and ...
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News briefs
Body Glove is bringing out a line of outdoor fitness...
Body Glove is bringing out a line of outdoor fitness lifestyle clothing, Breathe by Body Glove, in North America this autumn. It is said to have been designed for a woman who wants to experience physical exercise to make her feel confident, beautiful and empowered, and not just for physical ...
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News briefs
Columbia Sportswear has revealed that it has signed a broad...
Columbia Sportswear has revealed that it has signed a broad apparel licensing partnership with the Dallas Cowboys, a professional American football franchise of the National Football League (NFL). Columbia will provide Cowboys-branded sportswear, outerwear and accessories for men, women and kids. The deal, which extends through early 2018, marks Columbia's ...
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Rossignol is launching its first after-ski boot for the winter...
Rossignol is launching its first after-ski boot for the winter 2014/15 season, developed in a very elegant version by its research and development laboratory in Montebelluna
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Craft is putting out its first line of fitness clothing...
Craft is putting out its first line of fitness clothing for the next spring/summer season
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Oakley is launching a new edition of its legendary M...
Oakley is launching a new edition of its legendary M Frame from the ‘nineties, called M2, in a more durable and lightweight material
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News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
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News briefs
Reebok organized a special contest during the Swedish Tough Viking...
Reebok organized a special contest during the Swedish Tough Viking obstacle race in Stockholm on Aug. 30. In collaboration with The Viral Company, it offered a one-year subscription to Crossfit worth 40,000 Swedish kronor (€4,358.73-$5,625.58) to the person who would accept to get the largest tattoo of Reebok's Delta logo on ...
