More about brands – Page 30
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News briefsErgatta begins expansion into the German-speaking market
Ergatta, a U.S.-based gaming-based home fitness brand, announced that it began selling its networked rowing machine in Germany, Austria and Switzerland. Sales are live now, and orders will ship within 1-2 weeks of purchase. This announcement follows Ergatta’s recent expansion into the U.K., announced in October. Ergatta has an exclusive ...
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News briefsPeloton offers refurbished bikes in North America
As of Dec. 26, Peloton Interactive began offering refurbished bicycles in the U.S. and Canada at a discount of up to $500 over new bicycles. The program, called Peloton Certified Refurbished, offers models priced from $1,145 (refurbished Peloton Bike) and $1,995 (refurbished Peloton Bike+). According to the company, each refurbished ...
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News briefsNike launches training club workouts on Netflix
Streaming from Dec. 30, 2022, Nike is to offer Nike Training Club (NTC) content for Netflix members. Users will have access to more than 90 NTC workouts from a dozen Nike trainers, catering to all fitness levels. An estimated 223 million Netflix members worldwide will have access to NTC programs ...
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News briefsMoncler launches evolved Grenoble collection
Moncler has launched an evolved Grenoble collection focused on dynamic, technical skiwear. The collection, named after the city where the 1968 Olympics were held and where the brand was the official supplier of the French national ski team, looks back on 70 years of brand history. Its launch is accompanied ...
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C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
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News briefsMacron announces multi-year deal with the Italian Basketball Federation
Macron has announced a new four-year partnership with the Italian Basketball Federation (FIP). The agreement, starting from Jan. 1, 2023, will see the Italian teamwear company supply technical sportswear for all the national squads: Senior, Junior and 3x3, men and women. The referees involved in national competitions will also be ...
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News briefsDP World Tour and PGA Tour partner with Professional Golf Tour of India
DP World Tour and PGA Tour have jointly announced a new strategic partnership with the TATA Steel Professional Golf Tour of India (TATA Steel PGTI). The agreement includes a commitment to developing golf in India and a pathway for the country’s best players to reach the top levels of the ...
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News briefsLeki partners with Sidas on new customizable shin guard for ski athletes
Source: Sidas/Leki With a new shin guard aiming for slalom ski racers that is easily and quickly customizable, Leki and its material partner Sidas aim at specialized ski retailers who serve ambitious amateur ski racers. Unlike the individualized shin guards used in elite sports, which are fitted ...
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News briefsSport 2000 Austria joins global brand strategy and adapts claim
Sport 2000 Austria has joined the international marketing campaign of its mother company by adopting the corporate design and translating the brand claim “Home of experts” (launched by Sport 2000 International in April 2022) into German. “Wo Profis zuhause sind” (German for Home of experts) is the new motto in ...
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News briefsNew “Jordan World of Flight” retail concept launches in Milan
Source: Nike Craig Williams, Jordan Brand President, and Sandra Idehen, Jordan Brand VP/GM, EMEA, stand at the World of Flight entrance. Jordan Brand has opened Jordan World of Flight Milan, an innovative retail destination to celebrate the legacy and future of basketball culture. World of Flight is ...
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News briefsAdidas chooses a unique strategy for latest product launch
Adidas organized a unique product launch and purchasing system for the final sneaker model in its collaboration with Latin artist Bad Bunny. The Last Forum – the latest model in its Forum sneaker line and the final in collaboration with the artist – was available only through the Adidas Confirmed ...
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Case StudyWhy Allbirds has been unable to sustain its early stock market success
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
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News briefsDecathlon Germany becomes Payback partner
From Jan. 2, 2023, Decathlon in Germany will partner with the Payback loyalty program. The French sporting goods manufacturer and retailer operates more than 80 stores and an online store in Germany, and customers can choose from more than 100 types of sports in its product range. Payback was founded ...
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News briefsLacoste becomes official partner of the Madrid Open
Lacoste has agreed on a three-year deal with the Madrid Open as the tournament’s official footwear and apparel sponsor. The tennis tournament, currently sponsored by Mutua Madrileña and also known as Mutua Madrid Open, is one of nine ATP Masters 1000 and four WTA 1000 mandatory events. The tournament is ...
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News briefs
Arena launches limited edition for FINA world championships, donates to Barrier Reef reforestation
With the launch of its new limited edition of race swimsuits for the 16th FINA world swimming championships (25 m) in Melbourne (from Dec. 13 to 18, 2022), Arena puts a spotlight on the endangered Great Barrier Reef. The Calypso Bay collection is inspired by the colors and fauna of ...
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News briefsVans and Timberland launch capsule together
VF brands Vans and Timberland have teamed up to design a capsule together for the first time. Celebrating the 30th anniversary of Vans’ iconic Half Cab, the two brands offer a brand new style based on Vans’ iconic model first released in 1992 and Timberland’s Euro Hiker boot, created in ...
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News briefsPuma gets CDP’s top marks for transparency on climate change
Puma has improved its “Climate Change” score from the CDP, the self-described “not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts.” The CDP’s scores follow the scale used in American public schools, which runs from best to worst, from ...
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News briefsIndigo and St. Moritz enter new partnership
Source: Indigo Indigo x St. Moritz Munich-based premium ski label Indigo, owned by Head since late 2020, and ski destination St. Moritz are entering into a new partnership, for which Indigo has specially developed a collection of select licensed products, discreetly co-branded “Indigo x St. Moritz.” Sales ...
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News briefsCovision Media introduces new 3D scanner, wins ISPO Brandnew Award
Covision Media, founded in 2020 in Italy, won the ISPO Brandnew Awards in the Sports, Technology and Platforms category at ISPO Munich a few weeks ago with D-Twin, a fully automated 3D scanner that creates top-quality 3D models in a very short time. With one click, D-Twin can convert any ...
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News briefsHavaianas releases app for custom flip-flops
According to Lorena, Havaianas is celebrating its 60th anniversary with the release of an app that will enable customers to customize the flip-flops they purchase through it. Limited to the Brazilian brands’ two most traditional models, the Top and the Slim, the service covers prints and color combinations for straps ...
