More about brands – Page 300
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News briefs
Asics is the new title sponsor of two Neon Run...
Asics is the new title sponsor of two Neon Run U.K. events set to take place in October in Leeds and Sunderland, respectively on Oct. 18 and Oct. 25. As part of the deal, besides being the naming rights sponsor, Asics will be the exclusive footwear and technical apparel category ...
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Uvex was honored with the Corporate Design Award 2014 by...
Uvex was honored with the Corporate Design Award 2014 by Awards Unlimited for the re-launch of its corporate design at the beginning of this year. Uvex' new corporate design was developed by the agency Tom Leifer Design in Hamburg. The re-launch also included a refined logo. For the first time ...
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News briefs
A Norwegian sportswear company, Skogstad Sport, has become an official...
A Norwegian sportswear company, Skogstad Sport, has become an official sponsor of the Cardiff football club in the U.K. The elements of the sponsorship deal include marketing opportunities at Cardiff City's new stadium such as posting the company's logo behind the Norwegian manager of the British team, Ole Gunnar Solskjaer, ...
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FootBalance has signed an agreement to become an official partner...
FootBalance has signed an agreement to become an official partner of the Finnish National Basketball Team, which was very successful in last year's European Basketball Championships, supplying custom-made footbeds for its members. To celebrate this partnership, FootBalance has released special footbeds from its Susijengi collection that are going to be ...
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News briefs
Taylor Grey, the British fashion and lifestyle brand specializing in...
Taylor Grey, the British fashion and lifestyle brand specializing in golf apparel, will be the official clothing partner of the 10th Golf Show, scheduled to be held in the Glow events area at Bluewater, Kent on Nov. 14-16. The show's personnel will wear Taylor Grey garments and the brand will ...
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News briefs
The recently rebranded Macron Stadium, home to English Football League...
The recently rebranded Macron Stadium, home to English Football League Championship club Bolton Wanderers, was officially inaugurated in a ceremony on Aug. 1, followed by the first official match under the new name, between the Bolton Wanderers and BV Vitesse, on Aug. 4. Bolton is a metropolitan borough in the ...
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News briefs
Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
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News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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Short stops
Puma has announced an extension of its long-standing sponsorship of...
Puma has announced an extension of its long-standing sponsorship of the Czech Football Federation, which dates back to 1995, “until the next decade”
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Milos Raonic, the 23-year-old Canadian who has become one of...
Milos Raonic, the 23-year-old Canadian who has become one of the ten best tennis champions in the world, is going to act as a testimonial for Canada Goose
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Volcom has launched a new promotional video to highlight its...
Volcom has launched a new promotional video to highlight its new slogan, “True to This”
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Adidas has signed up a frequently filmed Canadian snowboard champion,...
Adidas has signed up a frequently filmed Canadian snowboard champion, Louif Paradis, to help promote its snowboard clothing line, first launched in the winter 2013 season
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Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
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Article
Anta leads Chinese recovery
Anta Sports described itself a few days ago as the first Chinese group to fully recover from the glut in inventories that affected the Chinese sports market for several years, after a sales increase of 22.4 percent to nearly 4,122 million yuan renminbi (€501.28m-$670.24m) for the first half of this ...
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Amer Sports is repurchasing up to one million of its...
Amer Sports is repurchasing up to one million of its own shares between Aug. 15 and Aug. 31, has on the authorization given by its board of directors last March 6
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News briefs
Cristiano Ronaldo has revealed his second CR7 underwear collection in...
Cristiano Ronaldo has revealed his second CR7 underwear collection in spectacular style, by projecting images from the new campaign “Rankin x Ronaldo for CR7 Underwear” onto iconic locations in seven fashion capitals around the world. Shot by John Rankin Waddell, also known as Rankin, a British-born internationally acclaimed fashion photographer, ...
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News briefs
New Era Cap has been named the Official Cap of...
New Era Cap has been named the Official Cap of the 2014 U.S. Ryder Cup Team by the PGA of America. The global lifestyle brand has secured exclusive rights to headwear during the biennial competition through 2016. Players and team captain will wear New Era caps at the upcoming 2014 ...
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News briefs
Green Lamb has announced a new multi-year deal with British...
Green Lamb has announced a new multi-year deal with British supermodel Jodie Kidd. The partnership, which will see Kidd as brand ambassador for Green Lamb, is part of a £1 million (€1.25m-$1.67m) investment into the brand. Established in 1989, Cork-based Green Lamb designs and markets women's sports clothing and a ...
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News briefs
Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
