More about brands – Page 301
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News briefs
Intersport wants to renew and sharpen its image in Sweden...
Intersport wants to renew and sharpen its image in Sweden with the launch of a new website, advertisements and an increased social media presence aimed at strengthening ties with consumers. The exact launch date of the new website has not yet been announced, but television advertisements featuring a range of ...
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Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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News briefs
Wilson was the number one brand of tennis racquets for...
Wilson was the number one brand of tennis racquets for the 20th consecutive year at the Wimbledon championships, according to Sports Marketing Surveys' 2014 Wimbledon equipment census. At this year's event, the brand had 11 racquets in play in the last 16 men and ladies' singles, namely 34 percent of ...
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News briefs
Hi-Tec has announced a global TV advertising campaign to be...
Hi-Tec has announced a global TV advertising campaign to be aired in connection with the English Premier League during the 2014/2015 season. An Hi-Tec digital advertisement will be intermittently displayed via LED boards around the perimeter of three selected Premier League clubs during all their home matches plus League Cup ...
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Speedo and Trespass acted as official providers to the 2014...
Speedo and Trespass acted as official providers to the 2014 Commonwealth Games, held in Scotland from July 23 to Aug. 3
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Abacus Sportswear is confirmed as official apparel supplier of the...
Abacus Sportswear is confirmed as official apparel supplier of the 2015 European Solheim Cup team
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News briefs
Anta has sent money and materials worth $800,000 to communities...
Anta has sent money and materials worth $800,000 to communities in China's Ludian County, Yunnan province, after the area was hit by an earthquake on Aug. 3. The earthquake, which had a magnitude of 6.1, resulted in the deaths of more than 600 people. The Chinese sports footwear group said ...
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Article
Europe and footwear lift Columbia
A rebound in European sales helped Columbia Sportswear to post a 15.6 percent increase in total revenues to $324.2 million for the second quarter ended June 30. For the whole Europe, Middle East and Africa (EMEA) region, they were up by 39.1 percent to $72.9 million in the quarter, with ...
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Columbia Sportswear has announced a two-for-one stock split
Columbia Sportswear has announced a two-for-one stock split
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News briefs
Armin Weber has been appointed marketing manager of Amer Sports...
Armin Weber has been appointed marketing manager of Amer Sports for Central Europe, concentrating on digital marketing for the various brands of the group. He has taken the place of Stephan Hagenbusch, who recently became European marketing manager of Black Diamond. Weber had previously handled similar functions at Quiksilver Europe.
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News briefs
Invista has introduced a new blend of Cordura nylon fiber...
Invista has introduced a new blend of Cordura nylon fiber and natural sheep wool fiber. Called the Wool Collection, the new hybrid fiber is a response to rising consumer demand for natural-feeling textiles that can keep the functional characteristics of synthetics. Chia Her is one of the first users of ...
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News briefs
Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor...
Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor clothing. These high-performance membranes are made from Arnitel VC, a very flexible thermoplastic polyester-based elastomer developed by a Dutch company, DSM. This elastomer, which has been used for many years in membranes for clothing, does not rely on perforations to ...
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News briefs
Décathlon has signed a sponsorship contract for Kipsta, its private...
Décathlon has signed a sponsorship contract for Kipsta, its private brand of team sports products, with the Castres Olympique rugby club, which currently ranks second in France. True to its low-cost vocation, Décathlon will sell its Castres jerseys at only €40 apiece, reduced to €35 for children's models. These prices ...
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News briefs
TaylorMade-Adidas Golf has signed a four-year contract with England Golf....
TaylorMade-Adidas Golf has signed a four-year contract with England Golf. Beginning in January 2015, the company will be the official supplier of waterproof clothing, golf apparel and footwear to the staff and volunteers of the organization. It will also make available Adidas clothing and Taylormade golf bags and accessories to ...
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News briefs
Mitre Sports has announced the launch of Mitre Star, a...
Mitre Sports has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice in the four areas of tactics, technique, fitness and nutrition. The online content, which was developed with key influencers such as FourFourTwo and nutritionist Ben ...
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Tecnica Blizzard is again an official supplier to the U.S....
Tecnica Blizzard is again an official supplier to the U.S. Ski Team Equipment Pool
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Spalding will be the official supplier of balls for England...
Spalding will be the official supplier of balls for England Basktball during the next season
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Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime”...
Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime” Pettis
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Shock Doctor is sponsoring the English Saracens rugby team with...
Shock Doctor is sponsoring the English Saracens rugby team with its mouthguards for the next five years