More about brands – Page 305
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News briefs
Infront Sports & Media has signed an agreement with Warrior...
Infront Sports & Media has signed an agreement with Warrior Sports to be the official supplier of apparel and equipment for the new Champions Hockey League, the new pan-European ice hockey competition starting next August. All the participating teams and the referees will wear clothing, gloves and helmets with Warrior's ...
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News briefs
Uhlsport has issued a statement in response to rumors that...
Uhlsport has issued a statement in response to rumors that have been circulating on the internet and in social media about its two-year-old sponsorship of the Iranian Football Federation, whose team is going to compete in the imminent World Cup in Brazil. The German company denies that it has not ...
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News briefs
Billabong is sponsoring a particularly skilled 11-year-old surfer and skateboarder,...
Billabong is sponsoring a particularly skilled 11-year-old surfer and skateboarder, Jay Occhilupo. Based at Coolangatta, on the Australian Goldcoast, he is the son of Mark Occhilupo, alias Occy, a long-time endorser of the Australian brand.
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News briefs
Skechers USA continues to invest in sports sponsorships, focusing on...
Skechers USA continues to invest in sports sponsorships, focusing on well-known personalities in American team sports. Pete Rose, the all-time leader of Major League Baseball, has agreed to endorse Skechers' Relaxed Fit footwear later this year in a marketing campaign along with two great American football veterans, Joe Montana and ...
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News briefs
On May 12, King Liu, founder and chairman of Giant,...
On May 12, King Liu, founder and chairman of Giant, completed a tour of 966 kilometers across the island of Taiwan in 12 days. It was a great performance for the Taiwanese entrepreneur, who is approaching his 80th birthday. In 2007, he had reportedly completed a shorter 927-km ride in ...
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News briefs
Charlotte Kalla, two-time Olympic champion and one of the strongest...
Charlotte Kalla, two-time Olympic champion and one of the strongest athletes in cross-country skiing, has joined the One Way World Cup racing team. The partnership with the Finnish Nordic sports brand will continue for four years until the 2018 Olympic Winter Games in Pyeongchang, South Korea. A Swedish national, 27-year-old ...
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News briefs
Salewa officially launched a new and more modern logo...
Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but ...
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News briefs
Maier Sports has been given the prestigious Plus X...
Maier Sports has been given the prestigious Plus X Award, “the best product of the year 2014,” in the category of shoes and apparel for its Tamesi outdoor jacket. The PFC-free outdoor jacket from Maier won another Plus X Award in the category of high quality, design and functionality. Other ...
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Short stops
New Era Cap will be the official headwear partner of...
New Era Cap will be the official headwear partner of the Basketball Euroleague for the next three years
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Short stops
Abacus Sportswear has announced a sponsorship agreement with Liselotte Neumann,...
Abacus Sportswear has announced a sponsorship agreement with Liselotte Neumann, the Swedish golfer who led the European team to win for the first time the Solheim Cup on foreign soil last year
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Short stops
Ashaway Racket Strings of the U.S. has renewed its sponsorship...
Ashaway Racket Strings of the U.S. has renewed its sponsorship of the Women's Squash Association
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Article
Columbia buys prAna
While reporting stellar results for the first quarter (see the next article), Columbia Sportswear announced yesterday the takeover of Prana (the company spells its brand name as prAna), the American brand of lifestyle, yoga, rock-climbing and fitness clothing and accessories, for $190 million.Tim Boyle, president and chief executive of the ...
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Article
Excellent quarter for Columbia, but not in Europe
Columbia Sportswear is upgrading its financial outlook for this year in reporting a 120 percent increase in net income to $22.3 million on 22 percent higher revenues of $424.1 million for the first quarter of 2014.All the geographies delivered double-digit sales growth except for Europe, the Middle East and Africa, ...
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News briefs
Amer Sports has moved to a new head office of...
Amer Sports has moved to a new head office of 5,300 square meters in the Vallila Paja Quarters of Helsinki. It occupies a meticulously restored red brick building, built in 1919 and originally used for building railroad wagons. The new office, which is vying for environmental certification, is strategically located ...
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News briefs
Columbia Sportswear reports that a court in Milan has granted...
Columbia Sportswear reports that a court in Milan has granted a preliminary injunction against Geox, authorizing the seizure of certain Amphibiox branded shoes in Italy because they are likely to have infringed a patent held by its OutDry Technologies subsidiary for waterproof and breathable footwear. Similar legal action is pending ...
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News briefs
Puma has developed a limited edition of 100 pairs of...
Puma has developed a limited edition of 100 pairs of its Puma King football boot based on a collaboration with Alexander McQueen, a luxury fashion brand that belongs to the same group, Kering. The hand-made shoes will not be on sale but will be offered to a small circle of ...
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News briefs
After a few years' absence from the cycling market, 8848...
After a few years' absence from the cycling market, 8848 Altitude of Sweden is attempting to attract cycling enthusiasts again to its brand with a new collection of shorts, shirts and pants for cycling. According to the company, this is a logical step since many of its customers who ski ...
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News briefs
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The...
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The brand said it is the first and only swimwear range that comes with a lifetime guarantee. The new swimwear is said to offer exceptional elasticity along with shape retention, ensuring a good fit after a swim. Aqualast swimwear also features ...
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News briefs
Insistent reports indicate that Adidas is close to taking over...
Insistent reports indicate that Adidas is close to taking over from Nike as the sponsor of Manchester United club in the U.K. for £60 million (€73.4m-$101m) a year, after its contract with the Swoosh expires in June 2015. Nike has rights of first refusal but is likely to pass on ...
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News briefs
Puma has obtained a new endorsement deal with Jadeveon Clowney,...
Puma has obtained a new endorsement deal with Jadeveon Clowney, the likely number one pick in this year's NFL draft, who is already sponsored by Wilson and New Era. Meanwhile, Adidas has expanded its roster of endorsers in American football by signing up two top prospects of the NFL draft, ...
