More about brands – Page 307
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News briefs
Wilson has struck a strategic partnership with a Finnish company,...
Wilson has struck a strategic partnership with a Finnish company, Sport1Q, to develop connected sports products using sensors that can deliver data to a smartphone, a tablet or a computer. The first such product will be a smart basketball, scheduled to be released before the holiday season. The brand has ...
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Adidas Originals is collaborating with Mary Katrantzon, a Greek designer...
Adidas Originals is collaborating with Mary Katrantzon, a Greek designer living in London, for line of women's shoes and clothing. The partnership, which is starting with the autumn/winter 2014/15 season, is said to be meant to be long term.
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Skullcandy has agreements in place with the football federations of...
Skullcandy has agreements in place with the football federations of France, Germany, England and Mexico to develop a range of licensed earphones for the Fifa World Cup
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Craft had adopted eVent fabrics for its new Tech Rain...
Craft had adopted eVent fabrics for its new Tech Rain cycling jacket, which it has supplied to the Orica Greenedge and Orica AIS professional teams
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News briefs
Bushnell Outdoor Products has announced a license agreement with the...
Bushnell Outdoor Products has announced a license agreement with the Ryder Cup 2014, the golf tournament which will take place in Gleneagles, Scotland on Sept. 23-28. Under the terms of the agreement, the company will be an official licensee of the Ryder Cup 2014 for Bushnell golf rangefinders and binoculars and ...
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News briefs
Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
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Speedo has signed up Thiago Pereira, thr Brazilian gold medalist...
Speedo has signed up Thiago Pereira, thr Brazilian gold medalist who beat Michael Phelps in the 400-meter medley in 2012, until 2016, including the Olympic Games in Rio
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Arena has signed a sponsorship deal with Yannick Agnel, the...
Arena has signed a sponsorship deal with Yannick Agnel, the present 200-meter freestyle swimming champion, through the Olympic Games in Rio
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Body Glove signs up Maz Quinn, a four-time national surfing...
Body Glove signs up Maz Quinn, a four-time national surfing champion from New Zealand
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Lynx Golf will be the official golf club of the...
Lynx Golf will be the official golf club of the Ricoh Women's British Open for the next three years
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News briefs
Xti, a big and fast-growing Spanish supplier of casual shoes...
Xti, a big and fast-growing Spanish supplier of casual shoes made in Asia, is launching a line of sports fashion sneakers for men, women and children, addressing sporting goods retailers with a range of 150 SKUs in the low-medium price segment. The project is led by a Spanish sales rep, ...
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News briefs
Inspecs has announced a longterm licensing agreement for eyewear with...
Inspecs has announced a longterm licensing agreement for eyewear with O'Neill, the international surf and young lifestyle brand that had been licensed by Spy since 2009. The agreement covers the design, manufacture and distribution of ophthalmic frames, sunglasses and snow goggles under the O'Neill name. The first collections are being ...
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Another international surf brand, Rip Curl, has licensed its eyewear...
Another international surf brand, Rip Curl, has licensed its eyewear to the recently formed Swiss Eyewear Group (SEG) for Europe and some other parts of the world, starting in spring/summer 2015, with ADSL of France acting as a distributor. The Australian surfwear brand had been previously made only in-house. Formed ...
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News briefs
Lunettes Grasset has presented its first line of eyewear based...
Lunettes Grasset has presented its first line of eyewear based on a global partnership with Skis Lacroix, a French brand of high-end skis named after a famous former French ski champion, Léo Lacroix. The line features eight styles of sunglasses and four styles of prescription frames made with magnesium, titanium ...
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News briefs
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens...
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens for ski goggles engineered to soften the shock of passing from bright sun on snow to zones of shadow. The lens consequently improves vision in the shadow. The same technology is adapted to sunglasses used for driving. The company is ...
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News briefs
The North Face is reportedly testing artificial intelligence by IBM...
The North Face is reportedly testing artificial intelligence by IBM Watson in its online shop. Through its new software, the website helps to reply to questions regarding the most suitable gear for a winter expedition, for example. It proposes various types of sleeping bags based on the opinions expressed by ...
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News briefs
Sergio Tacchini is launching a new marketing campaign in cooperation...
Sergio Tacchini is launching a new marketing campaign in cooperation with the Sunny Milano agency. One of the visuals features the tennisman Tommy Robredo jumping in the area and the script “Dress the Passion.” The other visual, with the script “Dress the Italian Style,” show a couple of youngsters riding ...
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News briefs
Intersport Sverige has become a sponsor of the Swedish Ice...
Intersport Sverige has become a sponsor of the Swedish Ice Hockey Association, saying that the aim of the cooperation is to make it easier for parents to find the right equipment at the right prices for their children. The sports federation already has a close collaboration with Reebok CCM Hockey. ...
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News briefs
Reebok is partening with Club Med Gym, which has the...
Reebok is partening with Club Med Gym, which has the largest network of fitness clubs in Paris. Starting in April, Club Med Gym will be renamed CMG Sports Club and its 22 trainers will start dressing in Reebok. The brand and Club Med Gym are currently in the process of ...
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News briefs
Umbro will be the new sponsor, taking the place of...
Umbro will be the new sponsor, taking the place of Italy's Erreà, of FC Nantes, a major French football club that returned to the first division of the French Football League this season. The new deal is for the next four seasons, starting in 2014/15. Umbro's French licensee, Noël, will release ...
