More about brands – Page 308
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News briefs
Macron will replace Nike as the new technical kit partner...
Macron will replace Nike as the new technical kit partner of BV Vitesse, the Dutch football club from Arnhem. The Italian firm and the club have signed a five-year agreement starting next season. It is the biggest partnership deal ever signed by Vitesse. The new jerseys, which will be presented ...
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Nike has announced a long-term partnership agreement with US Youth...
Nike has announced a long-term partnership agreement with US Youth Soccer, the largest youth sports organization in the U.S. The deal will guarantee the sporting goods brand a presence at all major US Youth Soccer events including the US Youth Soccer National Championship Series, the US Youth Soccer National League, ...
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Abacus Sportswear has become an official licensee of the 2014...
Abacus Sportswear has become an official licensee of the 2014 Ryder Cup. For the 40th edition of the legendary golf event, which will take place at The Gleneagles Hotel in Perthshire, Scotland on Sept. 23-28, the Swedish brand will produce an exclusive collection consisting of stretch waterproofs, wind jackets, fleeces ...
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Head has signed up a 21-year-old Australian tennis player, Bernd...
Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016
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Ecco has signed up a 27-year-old American PGA Tour rookie,...
Ecco has signed up a 27-year-old American PGA Tour rookie, Will Wilcox
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Columbia Sportswear said that by raising over $123,000 in 2013...
Columbia Sportswear said that by raising over $123,000 in 2013 alone, its overall donation from its Tested Tough in Pink Collection exceeded $1 million. Since 2007 the U.S.-based outdoor company, in collaboration with participating retailers, has helped the National Breast Cancer Foundation (NBCF) provide thousands of free mammograms and early ...
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Reebok has launched a new and very comfortable casual women's...
Reebok has launched a new and very comfortable casual women's shoe for everyday wear, called Skyscape, whose upper is made of the same materials used in molded foam bras. The sole is designed like a pillow. Developed over the last two years for an active female customer, it is being ...
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Rollerblade is recalling about 11,800 pairs of its Tempest inline...
Rollerblade is recalling about 11,800 pairs of its Tempest inline skates sold in the U.S. between December 2010 and January 2014 because of faulty mounting holes in the boot and the frame that can cause the two components to separate from each other. The skates were made in Thailand.
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OrthoLite has announced a new brand partnership with Airia, a...
OrthoLite has announced a new brand partnership with Airia, a Swedish footwear company that is launching a co-branded shoe for running and marathons with the OrthoLite X40 insole in April
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O'Neill has revamped its website as a content-driven internet platform...
O'Neill has revamped its website as a content-driven internet platform with social media integration. Each page is split into product buying, discovery and brand engagement, providing an optimized shopping experience. The blog section will be updated daily and will feature new videos. To celebrate the launch of the new website, ...
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Billabong has launched a new version of its European Billabong...
Billabong has launched a new version of its European Billabong Men's website. Available in five languages, the site now features a completely new and revamped design and structure that have been conceived to make it work fast and fluid on all devices and browsers. The site includes a new integrated ...
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Asics has unveiled a television commercial through video-on-demand (VOD) channels...
Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital ...
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Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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Mitre has signed a new partnership agreement with Lucozade Powerleague,...
Mitre has signed a new partnership agreement with Lucozade Powerleague, the largest five-a-side football center operator in the U.K. The three-year deal will see all five-a-side leagues playing with a Mitre football designed specifically for Lucozade Powerleague as well as a range of joint initiatives including a national tournament leading ...
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Arena has signed up Giulio Zorzi, a 25-year-old South African...
Arena has signed up Giulio Zorzi, a 25-year-old South African breaststroke champion
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Asics America has signed a multi-year sponsorship contract with Vasek...
Asics America has signed a multi-year sponsorship contract with Vasek Popisil, who currently ranks as the best Canadian tennis player
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Anta, the Chinese sporting goods brand, has signed a sponsorship...
Anta, the Chinese sporting goods brand, has signed a sponsorship deal with Chandler Parsons, an NBA player who belongs to the Houston Rockets team and who is very popular in China
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Rafael Nadal, the Spanish tennis star, has signed a contract...
Rafael Nadal, the Spanish tennis star, has signed a contract with 9ine, a sports marketing agency partly owned by Ronaldo Luís Nazário de Lima, the former Brazilian football star commonly known as Ronaldo, for non-exclusive image rights in Brazil
