More about brands – Page 311
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News briefs
Inov-8 has signed sponsorship deals with two high-ranking athletes who...
Inov-8 has signed sponsorship deals with two high-ranking athletes who competed in the CrossFit Games last year. They are Anna Tunnicliffe, a former Olympic sailing champion, and Dan Bailey, a former track & field champion.
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Hi-Tec Sports has extended its global sponsorship contract with Nick...
Hi-Tec Sports has extended its global sponsorship contract with Nick Matthew, regarded as the world's number one squash player. The British champion has been wearing Hi-Tec squash shoes since 1999. Hi-Tec plans to release a new squash footwear collection in April, in connection with its 40th anniversary.
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Lacoste has taken the place of Adidas in the much-applauded...
Lacoste has taken the place of Adidas in the much-applauded supplier of the French team for the inauguration of the Winter Olympics in Sochi
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Maria Sharapova, the Nike endorser who carried the Olympic torch...
Maria Sharapova, the Nike endorser who carried the Olympic torch in Sochi during the opening ceremony, also attended inauguration the new Evgeniy Kafelnikov Tennis Academy, refurbished by Nike
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Sport 2000 is returning to TV advertising in France to...
Sport 2000 is returning to TV advertising in France to promote ski rentals online
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City Angels of Milan has awarded ten entrepreneurs for social...
City Angels of Milan has awarded ten entrepreneurs for social responsibility including Heiner Oberrauch, founder of Oberalp and owner of the Salewa and Dynafit brands, among others
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Acting through its European distributor and licensee, L-Fashion Group of...
Acting through its European distributor and licensee, L-Fashion Group of Finland, Li-Ning has signed a three–year deal as sponsor of the Finnish Basketball Association, replacing Spalding
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Warrior Sport has signed a sponsorship deal with José Manuel...
Warrior Sport has signed a sponsorship deal with José Manuel Pinto, the goalkeeper of the FC Barcelona football team
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Macron has become the sponsor of Crystal Palace, a British...
Macron has become the sponsor of Crystal Palace, a British second-division team, replacing Avec
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Nike is taking from Adidas as supplier of the University...
Nike is taking from Adidas as supplier of the University of Tennessee for the next eight years
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Rafael Nadal has agreed to endorse the ProStrips abrasion control...
Rafael Nadal has agreed to endorse the ProStrips abrasion control system of Mueller Sports Medicine for three years
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Justin Rose has extended his equipment contract with TaylorMade...
Justin Rose has extended his equipment contract with TaylorMade until 2018
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Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
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News briefs
A British equity fund is the controlling shareholder in a...
A British equity fund is the controlling shareholder in a new company based in London, Maxel Sport, that intends to revive the Maxel brand of skis. First launched in 1967, the Italian brand had become famous in the seventies because of the victories of many Italian ski champions. It was ...
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News briefs
A veteran of the European sporting goods industry, Peter Mahrer,...
A veteran of the European sporting goods industry, Peter Mahrer, and Ralf Puschmann, a former colleague of his at Puma, are working on the establishment of an international distribution network for Hickies, a patented new lacing system that comes from the U.S. Designed to replace conventional laces and change each ...
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News briefs
Accell Group has decided to shelve the Bremshey brand and...
Accell Group has decided to shelve the Bremshey brand and to concentrate all its resources in the fitness sector on Tunturi. The company will launch a new range of fitness products at Ispo, positioned in three segments of the market. It will also launch a new slogan, “It's Easy to ...
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Sochi Games 2014 Licensing expects to sell more than 75,000...
Sochi Games 2014 Licensing expects to sell more than 75,000 licensed cross-country skis, 30,000 pairs of skates, 260,000 soccer balls and over 5.5 million souvenirs through 55 contracts with various vendors before the Winter Olympic Games open on Feb. 6. The organization has already opened retail stores in Moscow and ...
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News briefs
New Balance has launched New Balance Golf, a golf footwear...
New Balance has launched New Balance Golf, a golf footwear collection by a new licensee, Klonelab. New Balance Golf debuted in the U.S. at the beginning of January. The new shoes feature waterproof leathers and lightweight, breathable air-mesh fabrics. The line comprises of six styles for men and women in ...
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News briefs
New Era will be launching its first heritage series, starting...
New Era will be launching its first heritage series, starting with a first step on Feb. 28 this year. The heritage series, looking back to key moments in the brand's history, begins with a re-launch of the 1934 collection, which was the first time New Era developed a baseball cap. ...