More about brands – Page 312
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News briefs
Thule will be presenting a number of new products at...
Thule will be presenting a number of new products at this year's Ispo trade show in Munich, on Jan. 26-29. The Swedish outdoor company will introduce the SkiClick, a new ski carrier for cross-country skiers, as well as the Round Trip Ski Bags for efficient transportation of skis and snowboards. ...
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News briefs
Satra has launched a new website, www.wholeshoetest.com, offering a wide...
Satra has launched a new website, www.wholeshoetest.com, offering a wide range of tests to help brands and manufacturers evaluate the performances of six types of finished footwear items, including sports shoes. Each section presents a photographic example of a typical shoe with interactive “hotspots” that pinpoint key features for testing, ...
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News briefs
Houdini Sportswear's new Bedrock pants for women have received Ispo's...
Houdini Sportswear's new Bedrock pants for women have received Ispo's Eco Achievement Award because it is cradle-to-cradle recyclable. The company's new three-shell Bedrock collection uses a hydrophilic membrane, Atmos, made of pure polyester. The pants are fully seam-sealed and DWR-treated. They are made of engineered stretch panels. They feature a ...
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News briefs
Runners wearing minimalist running shoes tend to experience more injuries...
Runners wearing minimalist running shoes tend to experience more injuries than those in traditional shoes, according to a recent study by Griffith University in Australia. Biomechanical studies in laboratories, based on the observation of 99 runners over a three-month period, indicated that running barefoot, or close to it, shortens a ...
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Short stops
Madshus is launching the first “smart” cross-country ski with integrated...
Madshus is launching the first “smart” cross-country ski with integrated RFID chip and mobile app
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Recon Instuments, the company behind the first consumer heads-up displays...
Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes
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APO, the French snowboard company run by Régis Rolland, is...
APO, the French snowboard company run by Régis Rolland, is coming up with a special dual binding for splitboards, developed together with Plum, a French manufacturer of touring skis
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News briefs
Nike has become the official supplier of the Eintracht Frankfurt...
Nike has become the official supplier of the Eintracht Frankfurt football team, starting next summer. The German first-division team has been sponsored by a local brand, Jako, for the past 11 years. According to an unconfirmed report in Germany's Bild Zeitung, Nike is paying around €3 million a year to ...
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News briefs
Under Armour is taking the place of Adidas as official...
Under Armour is taking the place of Adidas as official supplier of footwear, apparel and equipment for the famous collegiate sports teams of the University of Notre Dame, in the U.S. state of Indiana. Adidas has been the sponsor of the university's athletic teams, nicknamed as the Fighting Irish, for ...
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News briefs
On, the Swiss sporting goods brand of running shoes, has...
On, the Swiss sporting goods brand of running shoes, has stopped working with TeamTBB, a group of 38 professional athletes, various country teams and a global network of certified coaches. After the departure of one of the coaches, Brett Sutton, and of top-athletes like Mary-Beth Ellis, Caroline Steffen, David Dellow ...
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News briefs
Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis...
Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis player, have signed a two-year technical sponsorship agreement for the supply of footwear, clothing and accessories for competitions and leisure time. João Sousa is the first ever Portuguese tennis player to enter the ATP Top 50, getting to the 47th ...
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News briefs
Fila has announced a multi-year endorsement agreement with Sam Querrey,...
Fila has announced a multi-year endorsement agreement with Sam Querrey, the American tennis star and member of the U.S. Davis Cup Team. Querrey, 26, has been ranked in the Top 50 on the ATP World Tour for five of the past six years, reaching a career-high ranking at number 17 ...
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News briefs
Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis...
Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis and James Heath to wear its recently re-launched historic Sports Line Sportsman Collection. The three British professional golfers will represent the clothing brand on the European Tour. Rock, 36, is a two-time European Tour winner. Tom Lewis, 23, made history ...
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News briefs
W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
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News briefs
Columbia will be the official outfitter of a special expedition...
Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the ...
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News briefs
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories...
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories for infringement on its patent for its insulating Omni Heat reflective material. In the lawsuit it filed in Seattle at the beginning of December, Columbia accused Utah-based Seirus of selling gloves with a heat-reflecting material and bearing a wavy ornamental ...
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News briefs
Poc Sweden has announced a partnership with the Volvo Car...
Poc Sweden has announced a partnership with the Volvo Car Group in the development and design of safety systems for cyclists. An initial R&D project will focus on communication between cars and cyclists, and the first results are due to be presented in the second half of 2014. Volvo sees ...
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News briefs
Under Armour is partnering with Lockheed Martin, the aerospace and...
Under Armour is partnering with Lockheed Martin, the aerospace and defense company, to build a faster speedskating suit. According to a report in The Washington Post, the suit is being called the “Mach 39” and is to be unveiled at the Winter Olympics in Sochi next February. The Baltimore-based brand ...
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News briefs
Thermore is presenting yet another alternative to down through the...
Thermore is presenting yet another alternative to down through the second generation of its Aria insulation, which is more eco-friendly than the previous one. Half of the contents is recycled fibers. The Italian company has been Bluesign-certified for its Classic, Ecodown, Rinnova and Thermosoft ranges.
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Short stops
H&M is presenting a widely expanded offer of sports-inspired clothing...
H&M is presenting a widely expanded offer of sports-inspired clothing in its Swedish stores, focusing on running, fitness and yoga, for the spring/summer season
