More about brands – Page 313
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J.Lindeberg is extending its range of premium skiwear, adding...
J.Lindeberg is extending its range of premium skiwear, adding garments with water-resistant leather by Pittards
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Skullcandy, the leading American brand of earphones, lends its name...
Skullcandy, the leading American brand of earphones, lends its name to Toshiba for a special line of laptop computers
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Adidas has signed a contract with Jeremy Lin, the highly...
Adidas has signed a contract with Jeremy Lin, the highly acclaimed guard of the Houston Rockets basketball team. Lin, who is the first Asian-American NBA player, has stopped endorsing Nike
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Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Lisa Norden, a Swedish Olympic triathlete who won silver at...
Lisa Norden, a Swedish Olympic triathlete who won silver at the London Games in 2012, has signed a three-year sponsorship deal with Intersport Sverige
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Warrior Football, which is already the official sponsor of the...
Warrior Football, which is already the official sponsor of the Liverpool football club, has signed an endorsement contract with Kolo Toure, a centerback from the Ivory Coast who plays for the team
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The Liverpool team has signed a sponsorship deal with Xolo...
The Liverpool team has signed a sponsorship deal with Xolo in India for contents directed at Indian users of smartphones and tablets
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Salomon extends its contract with Andreas Fransson, the well-known Swedish...
Salomon extends its contract with Andreas Fransson, the well-known Swedish freeski and ski mountaineering champion, getting him to endorse its apparel as well
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Adams Golf has signed a multi-year sponsorship agreement with Ernie...
Adams Golf has signed a multi-year sponsorship agreement with Ernie Els, winner of 70 professional golf tournaments including two world championships
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Harris English, a 24-year-old American PGA Tour professional, has joined...
Harris English, a 24-year-old American PGA Tour professional, has joined the Tour staff of Callaway Golf, starting with the Hyundai Tournament of Champions in Maui
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Puma Golf has signed a sponsorship deal with Graham De...
Puma Golf has signed a sponsorship deal with Graham De Laet, a 31-year-old Canadian player who described as a rising star based on his recent score at several tournaments
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Srixon signs up K.J. Choi to a multi-year endorsement deal...
Srixon signs up K.J. Choi to a multi-year endorsement deal
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Sanuk taps Malia Manuel as a brand ambassador
Sanuk taps Malia Manuel as a brand ambassador
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Brooks has added Nick Symmonds, a middle-distance runner who has...
Brooks has added Nick Symmonds, a middle-distance runner who has participated in the Olympics, to its roster of sponsored athletes
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Prince has renewed its partnership as the official supplier of...
Prince has renewed its partnership as the official supplier of racquets and balls to the U.S. Professional Tennis Association
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Engelbert Strauss, a German producer of work clothing, footwear and...
Engelbert Strauss, a German producer of work clothing, footwear and accessories, has signed up as an official sponsor of the European Handball Federation's championships in Denmark on Jan. 12-26 and in Hungary and Croatia on Dec. 7-21, in a deal brokered by Infront Sports & Media
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Inov-8 has posted a video on YouTube in connection...
Inov-8 has posted a video on YouTube in connection with its 10th anniversary where its founder, Wayne Edy, tells some interesting parts of the story of his company
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Amer Sports has extended the number of employees benefitting from...
Amer Sports has extended the number of employees benefitting from its Performance Share Plan from about 80 to 200 for the 2013-15 period. The amount of net rewards to be paid on the basis of the plan has been raised from a maximum total of 1.2 million shares to 1.4 ...
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Hydra Ventures, a corporate venture arm of the Adidas Group,...
Hydra Ventures, a corporate venture arm of the Adidas Group, is to invest 2.0 million Canadian dollars (€1.4m-$1.9m) in Crailar Technologies, the Canadian company that produces and markets the Crailar Flax fiber. The investment comes in the form of a private placement in which Hydra Ventures will essentially buy up ...
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Jones Snowboards, the company founded by Jeremy Jones and run...
Jones Snowboards, the company founded by Jeremy Jones and run by Xavier Nidecker, has announced an increase in its warranty on its splitboards from three to five years, starting with the autumn/winter 2014/15 model year. The company has been producing solid snowboards for back-country terrain for four years. They are ...
