More about brands – Page 314
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News briefs
Schöffel is launching a line of ski and outdoor apparel...
Schöffel is launching a line of ski and outdoor apparel for children aged 8 to 14 for the autumn/winter 2014/15 season. Reportedly, the German company has been suffering flat sales, in spite of a big advertising campaign in the past year, but the orders that it has collected for the ...
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News briefs
Pentland Brands has chosen Asos as the exclusive retailer of...
Pentland Brands has chosen Asos as the exclusive retailer of its Ellesse brand in the U.K. The British online retailer is thus joining other exclusive partners such as Cisalfa in Italy, Go Sport in France, Primo in Belgium or Perry Sport in the Netherlands.
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News briefs
Tecnica Group and Altana have signed a five-year licensing agreement...
Tecnica Group and Altana have signed a five-year licensing agreement for the baby, kids and junior clothing lines branded Moon Boot. Altana will be in charge of the design, production and marketing of these ranges. For Tecnica, the move is part of its brand-extension strategy named “Moonbotizing the world,” revolving ...
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Short stops
W.L. Gore says that Napapijri will integrate Gore-Tex technology in...
W.L. Gore says that Napapijri will integrate Gore-Tex technology in its autumn-winter 2014/15 collection
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Short stops
Zinc Sports will unveil an innovative fold-out scooter for urban...
Zinc Sports will unveil an innovative fold-out scooter for urban mobility as part of its Rollers range at the Ispo Munich trade show
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Short stops
Eclat Textile, a supplier of Lululemon that makes flexible knit...
Eclat Textile, a supplier of Lululemon that makes flexible knit fabrics for sportswear, underwear and swimwear, has come in 8th place among the most innovative companies in Taiwan
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News briefs
Puma has announced a longterm endorsement deal for its football...
Puma has announced a longterm endorsement deal for its football boots with Mario Balotelli, an iconic Italian striker who moved from the Manchester City team to the Italian AC Milan club last January. He was previously wearing Nike boots. Unconfirmed reports indicate that Puma won a contest for the deal ...
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News briefs
Warrior Sports has signed a four-year deal with the Shamrock...
Warrior Sports has signed a four-year deal with the Shamrock Rovers FC, which has had 17 victories in the Premier Division of the League of Ireland. The Irish football club had been sponsored by Umbro for many years.
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News briefs
Kanye West, a well-known American rapper, has signed an endorsement...
Kanye West, a well-known American rapper, has signed an endorsement deal with Adidas. According to The New York Post, it is worth $10 million plus royalties. He had been previously sponsored by Nike.
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News briefs
Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
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News briefs
Ecco Golf has signed a sponsorship contract with Ernie Els,...
Ecco Golf has signed a sponsorship contract with Ernie Els, a 44-year-old South African player who has won 70 professional titles around the world, most recently at the 2013 BMW International Open in Munich, Germany, last June. He will wear the company's logo on headwear and compete in its hybrid ...
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News briefs
Zoggs, the Australian brand of swim goggles and swimwear, has...
Zoggs, the Australian brand of swim goggles and swimwear, has signed a two-year agreement with Entertainment One to produce the Peppa Pig learn-to-swim range. Zoggs' new product line will be co-branded with the license giant. Available from January 2014, the range will comprise a selection of essential learn-to-swim products featuring ...
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News briefs
Puma has appointed JWT as its lead creative agency. The...
Puma has appointed JWT as its lead creative agency. The sports company had been with the agency Droga5 since 2008 but the two split earlier this year. With immediate effect, JWT will assume a leadership position over all of Puma's advertising and creative activities on a global basis. The Puma ...
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News briefs
The 2013 Vans Triple Crown of Surfing (VCTS) set a...
The 2013 Vans Triple Crown of Surfing (VCTS) set a record for the largest audience to witness an action sports event, with more than 3.5 million people in a total of two million hours of webcast viewing. In addition, the Billabong Pipe Masters, the final stop of the specialty series ...
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News briefs
Afydad, the Spanish sporting goods industry association, will take advantage...
Afydad, the Spanish sporting goods industry association, will take advantage of the Ispo Munich show at the end of January to invite buyers from Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru. The action has the support of the Spanish export promotion agency, Icex, and of Messe München, organizer of ...
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Article
Columbia Sportswear wants to be more competitive
Columbia Sportswear will introduce new products with lower entry price levels and new technologies in Europe and the rest of the world. Noting that the purpose of this is to become more competitive and affordable, responding to consumers' demand for better value, Franco Fogliato, the newly-minted European manager of the ...
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News briefs
Vissla and D'Blanc are the names of two of the...
Vissla and D'Blanc are the names of two of the three new California-based surf brands that will be launched next year by Paul Naude, a former director of Billabong's operations in the Americas who failed in a bid to take over the company together with associates earlier this year. Vissla ...
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News briefs
Nike clothing will be made with a new fabric dyed...
Nike clothing will be made with a new fabric dyed with ColorDry, described as a new process that eliminates water, replacing it with pressurized and recyclable carbon dioxide, and reduces the use of chemicals. It comes from a new dyehouse opened in Taiwan a few days ago by a contract ...
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News briefs
Adidas has announced its participation in Speedfactory, a program initiated...
Adidas has announced its participation in Speedfactory, a program initiated by the German government to find innovative ways of manufacturing products over the next ten to 15 years, for which 120 companies had applied. Adidas will lead one out of 20 consortia operating in different fields, setting the targets for ...
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News briefs
Polar Bottle is launching a special edition of insulated bottles...
Polar Bottle is launching a special edition of insulated bottles for the 2014 Fifa World Cup. Each bottle's design is based on the national flags of the 32 teams that have qualified for the football event in Brazil. The featured nations are: Algeria, Argentina, Australia, Belgium, Bosnia, Brazil, Cameroon, Chile, ...
