More about brands – Page 315
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News briefs
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced...
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced the launch of what it describes as “the first mountainproof smartphone” specifically designed for hikers, hoping to replicate the success of its quick-opening “two-seconds” tent. Company officials declined to share their sales projections, but revealed that Décathlon has already sold ...
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Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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Under Armour has become an approved supplier of Foremost Golf,...
Under Armour has become an approved supplier of Foremost Golf, following strong sell-through of its men's apparel in its affiliated golf stores in the U.K.
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Quiksilver has struck a licensing deal with Li & Fung...
Quiksilver has struck a licensing deal with Li & Fung to develop, manufacture and market lines of children's wear under the Quiksilver and DC brand names for distribution in the Americas, starting with the autumn 2014 season
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Puma is co-branding a line of sneakers for the North...
Puma is co-branding a line of sneakers for the North American market with Solange Knowles, the American singer, songwriter and fashion model
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Babolat has expanded its association with the international tennis championships...
Babolat has expanded its association with the international tennis championships at Wimbledon, becoming the official supplier of tennis racquets, bags and accessories for the tournament from Jan. 1, 2014. The French company already became Wimbledon's official supplier of shoes earlier this year. Babolat is already the official supplier of the ...
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Rossignol has unveiled a new advertizing campaign for its 2013/2014...
Rossignol has unveiled a new advertizing campaign for its 2013/2014 collection that targets women only. The campaign, developed in partnership with a French agency, La Famille, features images of female skiers taken in France's Val Thorens at an altitude of 2,300 meters. Skiers were selected on site by Sacha Golberger, ...
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News briefs
Adidas could suffer a big blow after the announcement by...
Adidas could suffer a big blow after the announcement by Derrick Rose, one of the brand's superstars, that he would not play for the remainder of the 2013/14 season following surgery to repair a medial meniscus tear in his right knee at the end of November. The Chicago Bulls player ...
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News briefs
Intersport is going to be the main sponsor of the...
Intersport is going to be the main sponsor of the 2013/14 edition of the Vierschanzentouren, a very popular ski jumping competition held at four resorts in Germany and Austria around the New Year. This year's event will start in the German village of Obersdorf on Dec. 28. Now that the ...
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News briefs
Ispo has relaunched its website. One key new feature is...
Ispo has relaunched its website. One key new feature is a responsive web design that allows the page display to adopt itself to the type of terminal – be it a regular computer, a tablet or a smartphone. The Ispo Hub provides immediate access to all the homepages of Ispo ...
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Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is...
Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is joining Arena's Elite Team
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Under Armour will be the new exclusive supplier of performance...
Under Armour will be the new exclusive supplier of performance apparel to the U.S. National Lacrosse League
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Cratoni, the German supplier of helmets and eyewear for cycling...
Cratoni, the German supplier of helmets and eyewear for cycling and snow sports, has revamped its website
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Willy Bogner has received the Otto Mecheels medal for service...
Willy Bogner has received the Otto Mecheels medal for service to and innovation in the textile industry from the Hohenstein Institute, where he was a student in the 1960s, before working for the company set up by his father in 1932
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News briefs
Amer Sports has issued a bond worth 750 million Swedish...
Amer Sports has issued a bond worth 750 million Swedish kronor (€85.4m-$115.4m) to institutional investors, with a floating rate and a loan period of five years. It will use the bond for the repayment of loans and general corporate purposes. Nordea Markets acted as the sole book-runner for the bond, which ...
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News briefs
Shimano has introduced a new totally integrated group set for...
Shimano has introduced a new totally integrated group set for electrical bikes that goes into operation when the rider is pedaling and cuts off when a speed of 25 km/h is reached. It is the second generation of STEPS, an acronym for the Shimano Total Electric Power System, which was ...
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News briefs
Babolat has launched a special new synthetic tennis string, called...
Babolat has launched a special new synthetic tennis string, called Babolat Origin, that combines power and comfort. Using an organically sourced polyamide integrated in a monofilament construction, called Pure Combo, it is said to provide an unmatched level of elasticity and flexibility for a monofilament string. It will be available ...
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News briefs
Cristiano Ronaldo has launched his first line of underwear, called...
Cristiano Ronaldo has launched his first line of underwear, called CR7 by Cristiano Ronaldo. It is the first solo venture of this kind for the famous Portuguese football player. Made by a Danish company, JBS, it is being offered through a dedicated website to selected retailers and end customers.
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News briefs
Brunotti Sportswear is introducing a line of men's boxer shorts...
Brunotti Sportswear is introducing a line of men's boxer shorts and other underwear. The Dutch producer of surf-inspired apparel says it's a logical step because of its existing knowledge in swimwear. The company has hired an account manager for body fashion, Gheza Busnik, who worked in the sector with brands ...
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Skullcandy intends to bring “disruptive innovation” to the market for...
Skullcandy intends to bring “disruptive innovation” to the market for headphones below the $100 level. The American producer of creative audio accessories inspired by action sports will also be more closely associated with professional sports. It will launch a campaign featuring Thiago Silva, captain of the Brazilian football team, and ...
