More about brands – Page 318
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News briefs
Anta Sports has signed an endorsement contract with Rajon Rondo,...
Anta Sports has signed an endorsement contract with Rajon Rondo, four-time NBA All-Star and Boston Celtics guard. The basketball player will represent the Chinese sportswear brand for the next eight years. The deal includes Rondo's own signature shoe and sports apparel line, which will come out with the RRI label. ...
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Joakim Noah has stopped his association with Le Coq Sportif,...
Joakim Noah has stopped his association with Le Coq Sportif, the French brand previously worn by his father Yannick, to become an official endorser for Adidas. Since the beginning of his NBA career, Joakim Noah had always laced up in a pair of Le Coq Sportif sneakers. He joins his ...
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Asics will be the sponsor of Australian Rugby and official...
Asics will be the sponsor of Australian Rugby and official partner of the Qantas Wallabies from 2014. The new deal extends the existing partnership of the Japanese sportswear brand with Australian Rugby as the official footwear supplier of the Qantas Wallabies and Australian Rugby teams for 2013. Under the terms ...
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The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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Crocs has used its partnership with a legendary golf instructor,...
Crocs has used its partnership with a legendary golf instructor, Hank Haney, for a special promotion on Facebook and Twitter. Last Oct. 17, the brand released his scorecard from a recent round of golf, offering a 10 percent discount on a selection of the co-branded golf shoes that it first ...
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Athletic Propulsion Lab of Los Angeles has released a special...
Athletic Propulsion Lab of Los Angeles has released a special edition of its APL Concept 3 men's basketball shoe in pink and white to support Breast Cancer Awareness Month. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. Ten percent of the ...
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Short stops
Nike and Babolat have both extended their respective sponsorship contracts...
Nike and Babolat have both extended their respective sponsorship contracts with the Lawn Tennis Association of the U.K. for the next four years
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Stiga has extended its sponsorship of the Sweden's national tennis...
Stiga has extended its sponsorship of the Sweden's national tennis table team
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Bob Vickerman, hooker for the England Sevens rugby team, is...
Bob Vickerman, hooker for the England Sevens rugby team, is the newest brand ambassador of Canterbury of New Zealand
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Domyos, the private fitness equipment brand of Décathlon, has signed...
Domyos, the private fitness equipment brand of Décathlon, has signed its first technical sponsorship contract with a Romanian gymnast, Catalina Ponor, who got a gold medal at the Athens Olympics
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Dare2b will be the technical sponsor of San Sebastian marathon,...
Dare2b will be the technical sponsor of San Sebastian marathon, scheduled to take place in the Spanish town next Nov. 24
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Intersport France will continue its five-year-old sponsorship of the Olympique...
Intersport France will continue its five-year-old sponsorship of the Olympique de Marseille football team for the 2014/15 season
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Warrior Hockey has signed up two more NHL athletes, David...
Warrior Hockey has signed up two more NHL athletes, David Clarkson of the Toronto Maple Leafs and Max Pacioretty of the Montreal Canadiens
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Under Armour signs up Stephen Currey, NBA point guard for...
Under Armour signs up Stephen Currey, NBA point guard for the Golden State Warriors
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Article
Fogliato will run Columbia in Europe
Columbia Sportswear has named Franco Fogliato senior vice president for Europe, the Middle East and Africa (EMEA) with effect from Nov. 4. As reported in the previous article, Fogliato is on the verge of leaving Billabong International, where he spent nine years after holding various leadership roles at The North ...
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Atomic is going to launch its first international line of...
Atomic is going to launch its first international line of apparel for the winter 2014-15 season, targeting European and North American retailers and focusing on all-mountain skiing. The Austrian ski brand had an apparel license with its former Italian distributor for a while, but that came to an end a ...
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Chiemsee, the German brand of board sports clothing, has granted a...
Chiemsee, the German brand of board sports clothing, has granted a license for footwear to another German company, the Hamm Reno Group. The first collection is set to hit the market next spring and will comprise some 20 styles including sneakers, casual shoes and beach sandals. Hamm is already the footwear ...
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Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is reportedly launching its first collection of eyewear, produced by a Spanish company called Optim. The line is starting off with a series of prescription frames that are being marketed in Spain by Optica Universitaria on an exclusive basis. Munich saw ...
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Adidas has announced a sponsorship contract with the French Basketball...
Adidas has announced a sponsorship contract with the French Basketball Federation, replacing Nike. It's going to last for four years from this week on. The Three Stripes will thus clad the players in three major French sports federation, including the national handball and rugby teams. Nike previously took over the ...
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Nike is going to take the place of Adidas as...
Nike is going to take the place of Adidas as the new official supplier of uniforms for the UK Athletics team next year, according to The Daily Telegraph. The report indicates that a court has rejected a claim by Adidas that challenged Nike's offer, arguing that it had a right ...
