More about brands – Page 319
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News briefs
Puma has renewed its sponsoring contract with Usain Bolt, the...
Puma has renewed its sponsoring contract with Usain Bolt, the Jamaican runner who is regarded as the fastest man on earth. Aged 27, he has been training and competing in Puma gear since 2003, when he was only 16 years old. Bolt will continue to participate in new product and ...
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Puma has signed an NFL player, Jamaal Charles, to a...
Puma has signed an NFL player, Jamaal Charles, to a two-year deal to represent the brand's training category for men. The Kansas City Chief's running back will be the fifth member on Puma's training team, along with Cordarrelle Patterson, Usain Bolt, Maurice Edu and Dave Mirra. Charles will be featured ...
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News briefs
The French retailers affiliated with the Twinner cooperative is resurrecting...
The French retailers affiliated with the Twinner cooperative is resurrecting the name of Technicien du sport, which was used by its retail members as their banner before its creation in 2000. The French cooperative has decided to restyle its own logo, adding the name of Technicien du sport in smaller ...
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Skins is sponsoring an American triathlon champion, Kevin Collington...
Skins is sponsoring an American triathlon champion, Kevin Collington
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VF Corp. announced its plan to create three global “innovation...
VF Corp. announced its plan to create three global “innovation centers” to speed up the development of “game-changing” products in technical apparel, footwear and jeans. Sharing know-how and research into materials, technologies, consumption trends and other subjects, they will consist of international teams of scientists, engineers and technical designers, most ...
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News briefs
At the Eurobike show in Friedrichshafen, 496 products from a...
At the Eurobike show in Friedrichshafen, 496 products from a total of 30 countries competed for this year's Eurobike Awards. The judges selected 61 entries as award winners and ten of them received a gold award. The ten gold award winners were the U.S. company Niner Bikes in the category ...
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News briefs
Shimano has introduced a new shoe, the XC90, designed for...
Shimano has introduced a new shoe, the XC90, designed for off-road riding. It has a lower profile than the M315. Spikes and blocks on the outsole are arranged in an optimal dirt-shedding pattern, and the spikes can be changed to adapt to rocky soil. The shoe uses Shimano's Dynalast technology ...
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Canterbury is launching a line of four rugby boots for...
Canterbury is launching a line of four rugby boots for different positions
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Smith Sports Optics is launching its first branded line of...
Smith Sports Optics is launching its first branded line of bicycle helmets
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News briefs
Décathlon, Lacoste and Adidas are – in that order –...
Décathlon, Lacoste and Adidas are – in that order – the sports brands that French people like the most, according to a study conducted by Promise Consulting in partnership with the Huffington Post. The three brands came out with shares of 36 percent, 29 percent and 26 percent, respectively, after ...
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News briefs
Nike has launched a campaign called “Possibilities” to mark the...
Nike has launched a campaign called “Possibilities” to mark the 25th anniversary of its famous slogan, “Just Do It.” The campaign includes a film encouraging viewers to set and achieve their own goals through Nike+ challenges. It uses numerous social media activations and features a cast of athletes sponsored by ...
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News briefs
Lolë held a particularly successful Parisian session of its White...
Lolë held a particularly successful Parisian session of its White Yoga Tour at the Grand Palais, one of the most famous monuments in the French capital, on Sept. 1. The Canadian sports clothing brand, which is owned by Coalision and focuses on yoga and well-being, managed to gather 4,000 people, ...
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News briefs
Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been associate editor of Trail Runner magazine in Colorado.
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News briefs
Nike Golf has signed up Dave Stockton, described by the...
Nike Golf has signed up Dave Stockton, described by the company as one of the hottest short-game golf instructors. The legendary putting guru has coached many well-known golf champions including Rory McIlroy and Suzann Pettersen, who are also sponsored by Nike. He will assist the Swoosh notably in product development ...
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News briefs
Speedo has extended its partnership with the China Swimming Association,...
Speedo has extended its partnership with the China Swimming Association, so that it will remain the professional swimming equipment sponsor of the Chinese national swimming team for another four years until 2017. The agreement has been in place since 2009 and calls for all Chinese swimmers on the national team ...
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News briefs
Asics has signed a six-year deal to sponsor the South...
Asics has signed a six-year deal to sponsor the South African Rugby Union, whose national team is commonly referred to as the Springboks, replacing Canterbury from next Jan. 1. The company is also reportedly considering the establishment of production facilities in South Africa.
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News briefs
Asics will be the official kit supplier of Team Scotland...
Asics will be the official kit supplier of Team Scotland at the Glasgow 2014 Commonwealth Games, which will be held in the Scottish city from July 23 to Aug. 3 next year. The deal with the Japanese brand will cover jackets, caps and polo shirts that will be worn by ...
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News briefs
Adidas will launch on Sept. 14 a new away kit...
Adidas will launch on Sept. 14 a new away kit for the sponsored FC Bayern München team, the incumbent winner of the Uefa Champions' League, whose design is inspired by the typical Bavarian “Lederhosen.” The shorts resemble the leather breeches worn by beer drinkers, especially during the Oktoberfest. They ...
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News briefs
Josep “Pep” Guardiola, the new manager at the FC Bayern...
Josep “Pep” Guardiola, the new manager at the FC Bayern Munich football team, has signed a new sponsorship deal with Adidas. The Big a will use the former midfielder as brand ambassador in a new Champions League marketing campaign titled ‘Gamedayplus.' As he previously worked for the FC Barcelona team, ...
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Kempa is going to sponsor a German handball champion, Uwe...
Kempa is going to sponsor a German handball champion, Uwe Gensheimer, for the next three years
