More about brands – Page 320
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Article
Anta sees the end of the tunnel
Anta Sports Products saw the first signs of a possible turnaround at its latest quarterly in-house fair, where the Chinese company collected a higher value of orders than one year ago for shipments in the first quarter of 2014. Orders had been declining at the company's house fair since those ...
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News briefs
Nike is making a new application available widely to designers...
Nike is making a new application available widely to designers to help them choose the most environmentally friendly fabrics. Called Making, the new app is based on the Nike Materials Sustainability Index, a database that the Swoosh has developed over the past seven years, rating materials from 0 to 50.
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Danny Feuerstein has launched a new high-performance line of base...
Danny Feuerstein has launched a new high-performance line of base layer garments, called Komafram, which use natural alpaca wool. He is the son of Aaron Feuerstein, founder of Malden Mills, parent company of Polartec. Based in Chicago, the new brand is supposed to blend functionality with comfort and style, in ...
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PrimaLoft has awarded a license to Mitsui Bussan Techno Products...
PrimaLoft has awarded a license to Mitsui Bussan Techno Products to design, develop and sell fabrics using its own technological yarns. Mitsui has already started the development process and plans to put them out in the autumn of 2014. Mitsui Bussan owns the Pertex brand since 2005.
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Head Sport has signed a license with a U.S. company,...
Head Sport has signed a license with a U.S. company, PS Brands/Planet Sox, for a line of tennis and performance socks to be distributed in North America
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Puma has lunched the Puma Football Club, a new virtual...
Puma has lunched the Puma Football Club, a new virtual football community featuring brand ambassadors such as Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon. Football fans from around the world are being invited by Thierry Henry on the new internet platform to formulate creative suggestions for the players' ...
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Sport 2000 is launching a new advertising campaign in France...
Sport 2000 is launching a new advertising campaign in France featuring Raymond Domenech, the former French football player and coach of France's national football team, from 2004 to 2010. Developed by Business, a 35-year-old Parisian agency, the campaign will make its debut on French radio stations on Aug. 17. Business ...
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Ecco has been named the official footwear supplier to the...
Ecco has been named the official footwear supplier to the 2013 European Solheim Cup team. The Danish footwear brand will create special-edition shoes exclusively for the players and captains. For this edition of the women's golf tournament, the fourth during which Ecco has supported Team Europe, the company will also ...
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Skins has announced its official partnership with Anna Tunnicliffe, the...
Skins has announced its official partnership with Anna Tunnicliffe, the two-time Olympian and leading CrossFit athlete. Tunnicliffe, 30, who was born in England but moved to the U.S. when she was 12, began her career in sailing and later expanded her athletic activities to other disciplines. At the 2008 Olympic ...
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Peak will be the official shoe sponsor for Fiba's male...
Peak will be the official shoe sponsor for Fiba's male and female championships in the five continents, as well as the clothing sponsor for the Asia championship. In addition, at the 2014 Basketball World Cup in Spain, Peak will be introducing for the first time its new judge shoes, especially ...
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Nike might soon lose its sponsorship deal with Paris Saint-Germain,...
Nike might soon lose its sponsorship deal with Paris Saint-Germain, also known as PSG, the Parisian football team that won the French First League title last season. According to the daily newspaper Le Parisien, the Qatari group that owns PSG has asked Nike to substantially revise the financial terms of ...
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Following its recent change of ownership, Bailo has launched a...
Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by ...
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Timezone, the German streetwear label, is teaming up with Salewa...
Timezone, the German streetwear label, is teaming up with Salewa and Maloja, to market fashionable, but also functional pants for climbing and cycling, respectively. The products, which are scheduled to hit the shops in spring 2014, take advantage of the partnering companies' know-how on fitting and other functional requirements as ...
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Adidas will replace Nike as the official sponsor of the...
Adidas will replace Nike as the official sponsor of the national men's and women's teams of the French Basketball Federation for the next four years, starting in October. Adidas is already the official supplier of the French handball and rugby teams, but Nike has taken its place as sponsor of ...
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Nike has decided to extend its contract with Tiger Woods...
Nike has decided to extend its contract with Tiger Woods after its expiration at the end of this year, according to ESPN. The Swoosh started partnering with the American golf champion in 2006, when he became a golf professional. It decided to stick with him recently in spite of the ...
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Puma will launch a new marketing campaign for its lifestyle...
Puma will launch a new marketing campaign for its lifestyle shoe and apparel collections, starting at the beginning of 2014. The former campaign, ‘Puma Social,' will be phased out at the end of the coming autumn/winter season. The new campaign, ‘Next starts now,' will be a global initiative covering PR ...
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Puma has signed a multi-year agreement with the ESPN Wide...
Puma has signed a multi-year agreement with the ESPN Wide World of Sports Complex in Orlando, Florida to become the official soccer equipment sponsor of Disney Soccer, a series of tournaments for players from around the world that takes place each year at the complex. As part of this collaboration, ...
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Swix Sport will be the title sponsor for two years...
Swix Sport will be the title sponsor for two years of the Birkebeiner, which is regarded as the most important series of Nordic ski events in the U.S., pulling in more than 12,000 skiers and 20,000 spectators. The deal includes the development of a full merchandising program including a limited ...
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Hummel was once again official sponsor of the Roskilde festival...
Hummel was once again official sponsor of the Roskilde festival held in Copenhagen from June 29 to July 7. The brand launched a special Roskilde festival shoe for the occasion, limited to 12 pairs of shoes sold in each of the 20 participating stores in the country. By buying the ...
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Macron has presented the new home jersey for AC Ajaccio,...
Macron has presented the new home jersey for AC Ajaccio, a first-league French soccer team that it has been sponsoring since 2010 under a contract that we did not report at the time
