More about brands – Page 322
-
News briefs
Nike Golf has announced that it is introducing its NG360...
Nike Golf has announced that it is introducing its NG360 app in Europe and Canada, with enhanced features and a new look. The iPhone app, which was launched in the U.S. in May, has had over 225,000 downloads to date and was named one of iTunes “10 essential sports apps.” ...
-
News briefs
Adidas has reached one million yards of fabric produced with...
Adidas has reached one million yards of fabric produced with the DryDye technology, which uses a waterless dyeing process. According to the German brand, the technology enables savings of 25 liters of water per T-shirt that are usually needed in the dyeing process. The technology is also said to reduce ...
-
News briefs
B'Twin, the private brand of bicycles developed and marketed by...
B'Twin, the private brand of bicycles developed and marketed by Décathlon, is now providing customers with a lifetime guarantee. The French retailer says that this is possible because it controls all the stages of the supply chain.
-
News briefs
Gore-Tex is introducing a new, more contemporary logo, starting with...
Gore-Tex is introducing a new, more contemporary logo, starting with items sold for the autumn/winter 2013-14 season. The new logo enhances the visibility of the brand by featuring anew type of rhombus.
-
News briefs
Starting in 2014, Reebok will replace its Vector logo with...
Starting in 2014, Reebok will replace its Vector logo with its new red Delta logo across its whole fitness collection to mark the brand's new focus on categories such as training, running, dance, yoga and walking. Reebok first introduced the Delta logo in its CrossFit collection of training products, launched ...
-
News briefs
Tennis is a category where Adidas is not growing as...
Tennis is a category where Adidas is not growing as fast as it is in running or football, but the brand is looking at consolidating its leadership in tennis shoes through a contract as official footwear supplier to Novak Djokovic. The Serbian player, who is Number One in the ATP ...
-
News briefs
Double D, the global Adidas licensee for martial arts, has...
Double D, the global Adidas licensee for martial arts, has teamed up with Muhammad Ali Enterprises to launch a collection of technical apparel and boxing performance products that will be co-branded Muhammad Ali by Adidas. The multiple year partnership deal has been brokered and managed by IMG Licensing, a division ...
-
News briefs
Skechers has signed a multi-year contract to become the official...
Skechers has signed a multi-year contract to become the official footwear and apparel sponsor of the Chevron Houston Marathon, giving visibility to the GoRun line of products of its two-year old performance division. The company will have signage at the race and it will outfit the volunteers and the finishers. ...
-
News briefs
Led by the company's chief executive, Andrea Tomat, about 100...
Led by the company's chief executive, Andrea Tomat, about 100 members of Lotto Sport Italia's staff and some 20 members of their families and friends ran through the streets of Padua to celebrate the 40th anniversary of the company last June 6. They did so, wearing specially developed T-shirts for ...
-
News briefs
Bollé has extended its partnership deal with Tony Parker for...
Bollé has extended its partnership deal with Tony Parker for three more years. Bushnell's sunglass brand had used the French NBA star as an ambassador since 2003. Born 31 years ago, Parker has been playing for the San Antonio Spurs since 2011.
-
News briefs
The website of Sport 2000 Rent has been awarded a...
The website of Sport 2000 Rent has been awarded a silver medal by T.A.I. Fachzeitungsverlag, an Austrian publisher of trade media. www.sport2000rent.com walked away with the prize in the category “websites in tourism.” Currently, 600 shops around Europe are affiliated to Sport 2000's rental system which is supported by this ...
-
Short stops
Uhlsport will be the new official supplier of Stuttgart's Kickers...
Uhlsport will be the new official supplier of Stuttgart's Kickers team, which belongs to Germany's Third League
-
Short stops
Abacus has signed a new agreement with a Danish golfer,...
Abacus has signed a new agreement with a Danish golfer, Steen Tinning, to wear its entire apparel collection on the European Senior Tour
-
News briefs
Desigual, the trendy Spanish brand of sportswear known for its...
Desigual, the trendy Spanish brand of sportswear known for its original graphics, has decided to come out with its own activewear line, called Desigual Sport. It will use technical materials and it will address sports fashion retailers. At least initially, it will not be sold in Desigual's single-brand stores. The ...
-
News briefs
Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
-
News briefs
Nike is again the only sports brand to have made...
Nike is again the only sports brand to have made it into this year's edition of BrandZ, which ranks the world's 100 most valuable brands. However, the Swoosh fell from number 44 to #56. Its brand value fell by 3 percent to $15.8 billion. The 2013 ranking is led by Apple, ...
-
News briefs
Intersport International continues its association with Fifa for the 2014...
Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before ...
-
News briefs
Adidas has recovered the sponsorship of Flamengo, the highly popular...
Adidas has recovered the sponsorship of Flamengo, the highly popular football team from Rio de Janeiro, signing a new deal for the next ten years ahead of the 2014 Fifa World Cup in Brazil. The Three Stripes had been the official supplier of the team for 12 years until 1992, ...
-
News briefs
Nike is going to drop its sponsorship deal with the...
Nike is going to drop its sponsorship deal with the Livestrong Foundation, the charity organization started by cyclist Lance Armstrong, ending a nine-year relationship. The decision came in the wake of Armstrong's doping scandal, after a U.S. anti-doping agency stripped the cyclist of his Tour de France titles in light ...
-
News briefs
Nike has re-signed Andre Agassi, eight years after the retired...
Nike has re-signed Andre Agassi, eight years after the retired American tennis champion defected to Adidas. He played under the Swoosh between 1988 and 2005. His wife, the German Steffi Graf, has been with the Three Stripes all her career. The 43-year-old Agassi will play a role in Nike's campaign ...
