More about brands – Page 323
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News briefs
Oakley is getting involved in baseball through its first licensing...
Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
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Canterbury will be the official supplier of the uniforms worn...
Canterbury will be the official supplier of the uniforms worn by the Rotherham Titans rugby team in South Yorkshire. The new deal, which starts on June 1, extends Canterbury's sponsorship portfolio in the RFU Championship, which already includes the London Scottish and Moseley rugby teams.
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News briefs
BJ Sport, the subsidiary of Active Brands that has the...
BJ Sport, the subsidiary of Active Brands that has the rights to the Bjørn Dæhlie brand of cross-country skiwear, will be the new supplier of clothing to the Norwegian Cross-Country Ski Association, following Swix' previously reported decision not to extend its contract and focus instead on biathlon. Active Brands will ...
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Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, is now sponsoring Elisabeth Seitz, the 19-year-old gymnast, who is the figurehead of German gymnastics and official ambassador of the German Gymnastics Festival 2013. Seitz won the silver medal at the European Championships held in Berlin in 2011. ...
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News briefs
Macron has announced a new four-year deal to outfit the...
Macron has announced a new four-year deal to outfit the top club of Croatian soccer, Hajduk Split. The Bologna-based sportswear company will take over from Umbro as the club's official technical sponsor.
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News briefs
TaylorMade-Adidas has released a statement to distance itself from Sergio...
TaylorMade-Adidas has released a statement to distance itself from Sergio Garcia, in the wake of the racially tinged remark made by the Spanish golfer about his rival Tiger Woods. At the European Tour gala event on May 21, when asked if he would invite Woods over to his place, Garcia ...
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News briefs
As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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News briefs
Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Ferntree, a fabric developed by Südwolle, has won the Performance...
Ferntree, a fabric developed by Südwolle, has won the Performance Award in the active and workwear sector in connection with the Performance Days show being held in Munich on May 15-16. The yarn of the fabric uses Advansa's Thermo°Cool Duoregulation fiber technology, combined with the comfort and feel of natural ...
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News briefs
The Norwegian Design Council has given an Award for Design...
The Norwegian Design Council has given an Award for Design Excellence to Helly Hansen for its innovative H²Flow mid-layer jacket, whose ventilation system keeps body temperature constant. The system, which is about to be patented, will be used in other parts of Helly Hansen's collection for the next autumn/winter season.
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Basicnet continues to upgrade the image of K-Way by associating...
Basicnet continues to upgrade the image of K-Way by associating it with Versus, the young fashion label of Versace, for the launch of a co-branded unisex jacket next July
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Billabong has developed a limited edition of surfwear together with...
Billabong has developed a limited edition of surfwear together with Pukas Surf, the well-known Spanish distributor and retailer of surf products, for sale in selected stores from this month on
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News briefs
Kalenji, the private label of Décathlon for running shoes, has...
Kalenji, the private label of Décathlon for running shoes, has signed a four-year sponsorship deal with Sophie Duarte, a French runner who specializes in the 3,000 meters steeplechase and is the French record holder. The 31-year-old female runner will participate in the development of new products for the French brand, ...
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News briefs
And1 has announced a partnership deal with IMG to produce...
And1 has announced a partnership deal with IMG to produce a new signature basketball tournament in the summer of 2013. The New York-based brand of basketball clothing and footwear has already organized numerous events featuring players who have become professionals in the NBA and in other basktball leagues around the ...
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News briefs
Ecco has appointed Buffalo Communications as its lead global PR...
Ecco has appointed Buffalo Communications as its lead global PR agency for its Ecco Sport line to raise international awareness of the brand and its market share in the areas of outdoor and running shoes. Based in Washington, D.C., Buffalo has already helped Ecco to grow for more than ten ...
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Vanessa Raw, a British triathlon champion, is going to act...
Vanessa Raw, a British triathlon champion, is going to act as one of the testimonials of Speedo
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As it enters the triathlon market with a dedicated line...
As it enters the triathlon market with a dedicated line of swimwear, Arena has signed up Iván Raña, a Spanish world champion in the discipline
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Poc, which is planning to come out with an...
Poc, which is planning to come out with an innovative cycling helmet for the spring/summer 2014 season, has signed its first cycling sponsorship deal with Gustav Larsson, a Swedish Olympic cycling champion, for its goggles
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As an official supplier to the Tour de France...
As an official supplier to the Tour de France of cycling, Powerbar is offering several prizes on the internet, including a five-day trip for two people to watch the race
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A Spanish ski champion, Pol Carreras, has agreed to...
A Spanish ski champion, Pol Carreras, has agreed to endorse Fischer for skis and ski boots
