More about brands – Page 325
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News briefs
The Greek football team, which won the European championships in...
The Greek football team, which won the European championships in 2004 clad in Adidas shirts, is to switch to Nike from next month at the game against Lithuania. As part of the deal with the Hellenic Football Federation, for an undisclosed period, Nike is to outfit teams from the national ...
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“Swing for the fences” is the tagline of a campaign...
“Swing for the fences” is the tagline of a campaign launched by the newly merged international baseball and softball federations in their bid to return to the Olympic program in 2020. The merger of the two federations into the World Baseball Softball Confederation (WBSC), which was ratified at the weekend, ...
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More than seven million viewers have watched the presentation on...
More than seven million viewers have watched the presentation on YouTube of a new customized “hovercraft golfcart” commissioned for Bubba Watson by one of its new sponsors, Oakley. Developed by Neoteric, a small company in Indiana, the futuristic vehicle resembles a barefoot running shoe. It can be seen flying over ...
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Fila has signed a four-year sponsorship deal with World Archery....
Fila has signed a four-year sponsorship deal with World Archery. It will supply the official clothing worn by WA's judges, officials and other staff at various events including the World Cup and the World Championships for archery. The brand will have a noteworthy presence in the final of the World ...
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News briefs
Volcom has announced that it wants to reach a series...
Volcom has announced that it wants to reach a series of environmental goals by 2016, eliminating PVC from its products and reducing carbon emissions, waste and water use by 25 percent. It will only sponsor sustainable surf events. The U.S.-based action sports firm will use the services of Steve Richardson, ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, has signed a sponsorship agreement with ÖLV, the Austrian track & field federation. The contract will run from now through the Olympic Games to be held in Rio de Janeiro in 2016. The Austrian team will show the ...
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News briefs
Reebok has ended its partnership with the Miami rapper Rick...
Reebok has ended its partnership with the Miami rapper Rick Ross because of a controversial track in which he appeared to boast about drugging and raping a woman. Ross, a Grammy-nominated rapper who was a spokesman for the brand's Classics line of sneakers, denied that the lyric condoned rape and ...
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News briefs
Ecco is launching the “Better Running Initiative,” an ongoing global...
Ecco is launching the “Better Running Initiative,” an ongoing global program through which runners participate in experiments and share ideas that should lead to the development of the brand's first user-generated shoe for spring/summer 2015. The “Better Running Lab” is made out of more than 100 active members with diverse ...
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News briefs
Speedo has signed up a French swim star, Florent Manaudou,...
Speedo has signed up a French swim star, Florent Manaudou, to become its brand ambassador in a new four-year deal. The 22-year-old swimmer won the 50-meter freestyle at the 2012 London Olympics. He is the younger brother of Laure Manaudou, a former Olympic gold medalist sponsored by Arena. Florent is ...
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Speedo has announced a Paralympian star, Matt Cowdrey, as its...
Speedo has announced a Paralympian star, Matt Cowdrey, as its latest brand ambassador. The Australian swimmer, 13 time Paralympic gold medallist and Australia's most successful Paralympian ever, wore Speedo swimwear throughout the London Paralympic Games, in 2012, where he won five gold medals, two silver and one bronze, adding to ...
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News briefs
Speedo USA, now a division of PVH Corp., has announced...
Speedo USA, now a division of PVH Corp., has announced that Cullen Jones has signed an agreement with the company through 2017. The American swimming star, who was formerly sponsored by Nike, won silver in the 50m Freestyle, gold in the 4x100m Medley Relay, and silver in the 4x100m Freestyle ...
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News briefs
Nike Golf has taken over from Volvo as title sponsor...
Nike Golf has taken over from Volvo as title sponsor of the prestigious amateur Matchplay Championship in the U.K. After 18 years, the 2012 edition of the event saw the participation of more than 2,100 pairs and 1,300 golfers from 1,500 clubs. Running from June until next January, when the ...
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News briefs
Oakley has launched an integrated pan-European campaign featuring three motorsport...
Oakley has launched an integrated pan-European campaign featuring three motorsport icons: Fernando Alonso, Valentino Rossi and Sebastien Loeb. Carrying a “Change Perspective” tagline, the campaign will show Alonso as a road cyclist, Loeb as a helicopter pilot and Rossi as a rally driver. It will be rolled out across various ...
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Short stops
Warrior Sports has signed a sponsorship deal with Danny Graham,...
Warrior Sports has signed a sponsorship deal with Danny Graham, striker of the Sunderland team
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Short stops
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling...
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling team for two seasons
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News briefs
Bluesign Technologies has announced what it defines as a “strategic...
Bluesign Technologies has announced what it defines as a “strategic partnership” with Nike Inc. to accelerate the supply of more sustainable chemistries and materials for the Nike group of brands. The agreement allows Nike's suppliers to access key Bluesign tools and data at a nominal cost. Without such an agreement, ...
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News briefs
Speedmax, Fischer's newest cross-country ski, has won one of this...
Speedmax, Fischer's newest cross-country ski, has won one of this year's prestigeous Red Dot design awards. A jury of 37 experts granted the prize to the Austrian ski company for the modern design which was put into the new Nordic skating ski. It is one of the few products that managed to ...
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News briefs
KWCC, a company based in Hong Kong, started this month...
KWCC, a company based in Hong Kong, started this month to manufacture and sell Adidas branded badminton hardware and accessories through its own global distribution network under a worldwide licensing agreement with the Three Stripes. KWCC hired new experienced engineers, product developers and salespeople in 2011 to boost its ...
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News briefs
The German subsidiary of K-Swiss has informed its retail customers...
The German subsidiary of K-Swiss has informed its retail customers in Germany and Austria that the brand will no longer sell its line of running gear in those markets. The sales figures were declining last year, and reportedly looked no more promising for the current year. The key account managers ...
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News briefs
Aqua Lung America of Vista, California is voluntarily recalling about...
Aqua Lung America of Vista, California is voluntarily recalling about 110,000 buoyancy compensators, used by scuba divers, due to a flaw that could prevent a diver from surfacing. The recall involves buoyancy compensators with SureLock II rubber handles attached to weight pockets, whose rubber handles can detach as divers are ...
