More about brands – Page 326
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Confirming long-standing speculation, Nike has signed up as the new...
Confirming long-standing speculation, Nike has signed up as the new technical sponsor of the AS Roma football team, replacing Kappa from the 2014-15 playing season. The Italian first-division team had a contract with Kappa lasting until 2017, but it will be terminated ahead of time. Nike's contract, whose financial terms ...
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Nike has caused a stir with an ad to mark...
Nike has caused a stir with an ad to mark Tiger Woods' return to shape, stating that “Winning takes care of everything.” The ad was released as Woods again became the world's top-ranked golf player last week but some consumers are unimpressed by the Nike statement, due to the player's ...
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Columbia, the American outdoor brand, has become a partner...
Columbia, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on 27 June. Previous editions of the event have been drawing up to 60,000 people, including many ...
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Shimano has launched a new website for everyone who is...
Shimano has launched a new website for everyone who is interested in professional cycling: www.weraceshimano.com. At this website all the seven World Tour road cycling teams and all the ten UCI mountain bike and gravity teams sponsored by Shimano present themselves. Besides information about teams and riders, the website will ...
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Sport 2000 has officially started its involvement in the sponsoring...
Sport 2000 has officially started its involvement in the sponsoring of international ski sports by presenting its first ski designed for ski jumping. The initiative aims to raise brand awareness for the international retail network's banner. Sport 2000's sponsoring campaign will begin with the start of the next 2013-14 winter ...
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Ecco has signed a sponsorship agreement with a Chinese golf...
Ecco has signed a sponsorship agreement with a Chinese golf champion, Wu Ashun. The son of a truck driver, he starred in basketball before he learned about golf. He will wear Ecco's hybrid golf shoes and sport the Danish company's logo on his shirts.
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Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed...
Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed to sponsor this year's edition of one of the world's most important cycling races, the Giro d'Italia, taking place from May 4-26. Through this investment, Multipower is diversifying its investments in different cycling categories: The sponsorship of Giro d'Italia comes ...
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Mikasa has extended its contract with Fina, the International swimming...
Mikasa has extended its contract with Fina, the International swimming federation, for the next four years. The Japanese company will supply the official balls for the water polo competitions organized by Fina, including the world championships that will be played in Barcelona next summer and in Kazán, Russia, next year.
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Arena has signed up a young Italian Olympic swimmer, Gregorio...
Arena has signed up a young Italian Olympic swimmer, Gregorio Paltrinieri, born on the island of Capri in 1999
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Ian Poulter, the English golfer, will endorse Nikon's rangefinders...
Ian Poulter, the English golfer, will endorse Nikon's rangefinders
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Wayne Webb is the newest professional bowler to have joined...
Wayne Webb is the newest professional bowler to have joined Brunswick's Pro Staff
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Adidas has reportedly agreed to extend its sponsorship deal with...
Adidas has reportedly agreed to extend its sponsorship deal with the Nebraska Cornhuskers for five more years, spending a total of $15.5 million in fees and equipment
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CMD Ediciones Periodisticas, which already publishes a trade magazine and...
CMD Ediciones Periodisticas, which already publishes a trade magazine and a newswire for the Spanish market, has launched a consumer-oriented electronic magazine for runners
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Amer Sports has transferred 182,874 shares to the personnel involved...
Amer Sports has transferred 182,874 shares to the personnel involved in its restricted and performance plans, taking them from its own pool of treasury shares. This leaves Amer Sports with 545,979 shares, plus 12,125 more owned through Amer Sports International. Separately, Anssi Vanjoki and Ilkka Brotherus have been confirmed as ...
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Lionel Messi has joined a very small group of athletes...
Lionel Messi has joined a very small group of athletes who have their own range of Adidas products, including David Beckham and Derrick Rose. The company just launched the Messi range of footwear and apparel, featuring a stylish “M” and a red-and-white color theme. The Argentinian football star will start ...
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Rossignol is teaming up with FC Bayern Munich, Germany's leading football...
Rossignol is teaming up with FC Bayern Munich, Germany's leading football club. Starting with the winter 2013-14 season, the French ski brand will offer a junior ski in the red and white design of the club featuring its logo. The Bayern Munich children's ski will be available through regular sporting goods retailers all ...
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New Balance has developed a proprietary process to create hyper-customized...
New Balance has developed a proprietary process to create hyper-customized spike plates for runners based on their individual biomechanical data. The plates are made at the company's U.S. facilities through a 3D printing process that makes use of selective laser sintering to convert powder materials into solid cross-sections, layer by ...
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In cooperation with the fashion designer Diane von Furstenberg, Roxy...
In cooperation with the fashion designer Diane von Furstenberg, Roxy has developed a limited edition of beachwear for girls under the name “DVF loves Roxy” and the motto “follow your heart and dare.” The new line comprises bikinis, monokinis and boardshorts combining the eye-catching prints of Diane von Furstenberg and ...
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New Balance has launched a small line of sportswear co-branded...
New Balance has launched a small line of sportswear co-branded with Heidi Klum, the famous German fashion model, but it is being offered only in New Balance stores in the U.S.
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Allen Edmonds Shoe Corporation is putting out a line of...
Allen Edmonds Shoe Corporation is putting out a line of four signature golf shoes and related products named after Jack Nicklaus, the famous golfer
