More about brands – Page 327
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Décathlon has signed a partnership agreement with a well-known French mountain...
Décathlon has signed a partnership agreement with a well-known French mountain bike champion, Pierre-Geoffroy Plantet, to enhance the image of its B'Twin brand of bicycle products and to provide technical advice for the future development of the top range of mountain bikes. Plantet is going to make a real contribution through ...
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Nike has announced that over the next five years, it...
Nike has announced that over the next five years, it will invest $50 million toward encouraging American schoolchildren to be more active, including through Let's Move!, the program spearheaded by First Lady Michelle Obama. Nike made the announcement at an event in Chicago attended by Obama and featuring athletes such ...
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Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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David Beckham has agreed to become the first global ambassador...
David Beckham has agreed to become the first global ambassador for Chinese football. Under a deal with the Chinese Football Association, the charismatic former captain of the England team will visit China throughout the year to promote the sport domestically and globally, as he did in a way in the ...
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Scott Sports is continuing to boost its women's mountain biking...
Scott Sports is continuing to boost its women's mountain biking program with the signing of Lesley Patterson, the two-time Xterra world champion. Starting with an event in the Philippines on March 2, Patterson competes on Scott bikes with Syncros components. The deal comes two months after Scott announced its sponsorship ...
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Sugoi Performance Apparel has been chosen as the outfitter of...
Sugoi Performance Apparel has been chosen as the outfitter of participants in Ironman Triathlons in North America and Europe for the next three years. In addition to designing the official performance race apparel for events and the Ironman Executive Challenge for business leaders, Sugoi, a division of Dorel Industries, will ...
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Skechers' Performance Division was named Sports Footwear Brand of the...
Skechers' Performance Division was named Sports Footwear Brand of the Year at the Footwear Industry Awards during the Moda Footwear show in Birmingham last month. Skechers Performance is the official footwear sponsor of both the London and Blenheim triathlons and the headline sponsor of the Milton Keynes Marathon.
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Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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Michael Jamieson has signed a deal to become an ambassador...
Michael Jamieson has signed a deal to become an ambassador of Speedo. As part of the agreement, the British Olympic swimmer will promote the brand in his hometown of Glasgow in the build-up to the 2014 Commonwealth Games.
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Teva is launching a massive global marketing campaign called “Unfollow”...
Teva is launching a massive global marketing campaign called “Unfollow” to promote its new TevaSphere footwear, outdoor cross-trainers that use a pod-arch system and a spherical heel that is the first of its kind. The campaign, which was launched on March 4, promotes the shoe's uniqueness by encouraging consumers to ...
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Short stops
Airwalk has signed on Grander Larsen, a 22-year-old surfer born...
Airwalk has signed on Grander Larsen, a 22-year-old surfer born in Maui, to its pro team of sponsored athletes
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Skins is sponsoring a professional triathlete, Leanda Cave
Skins is sponsoring a professional triathlete, Leanda Cave
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Lotto Sport Italia has extended until 2017 its sponsorship...
Lotto Sport Italia has extended until 2017 its sponsorship deal with a Spanish football team, El Deportivo de La Coruña
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Article
Amazon is eyed by German antitrust authorities
The Bundeskartellamt, the German antitrust authority, has opened an investigation into amazon.de's business practices in regard to retailers that sell products through Amazon's online platform. The general terms of the marketplace require that participating retailers will not offer their products any cheaper on other online platforms or in the retailers' ...
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From March 4, European consumers will get a chance to...
From March 4, European consumers will get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty ...
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Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has come out with a specific shoe for futsal
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Nike, Oakley and other sponsors have withdrawn their association with Oscar...
Nike, Oakley and other sponsors have withdrawn their association with Oscar Pistorius, the South African paralympic champion, pending the results of a judicial investigation into the murder of his girl friend, Reeva Steenkamp. An ad for Nike has been pulled out from Pistorius' own website, quoting the 26-year-old champion as saying: ...
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Kempa is becoming again the official supplier of the German...
Kempa is becoming again the official supplier of the German Handball Federation (DHB) under a new contract signed for the next five years, starting on July 1. The German brand, which is owned by Uhlsport, already held this role between 2002 and 2007, but Adidas took its place recently. The DHB ...
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Jack Wolfskin is promoting its vast range of children's...
Jack Wolfskin is promoting its vast range of children's outdoor clothing inFranceby becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a series of ...
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News briefs
Arc'teryx will act as sponsor of the third Afghan Ski...
Arc'teryx will act as sponsor of the third Afghan Ski Challenge. The ski touring event will take place on March 1 around the town of Bamiyan, located 230 kilometers northwest of the capital of Kabul to promote tourism in the region. The third edition of the challenge is the first ...