More about brands – Page 328
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Short stops
Adidas has inaugurated a new 1,600-square-meter store for the sponsored...
Adidas has inaugurated a new 1,600-square-meter store for the sponsored Real Madrid team in its stadium, Bernabéu, in the presence of some of its leading players
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Short stops
Dunlop will be sponsoring FAT, the tennis federation of Andalusia...
Dunlop will be sponsoring FAT, the tennis federation of Andalusia
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Short stops
Admiral has extended its sponsorship deal with the Welsh Rugby...
Admiral has extended its sponsorship deal with the Welsh Rugby Union until 2015
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News briefs
Adidas is launching in New York today the Energy Boost,...
Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...
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Adidas Action Sports launched its new snowboard collection during Ispo...
Adidas Action Sports launched its new snowboard collection during Ispo through a side event in a former garage of the German postal service in Munich. The collection includes three snowboard boots and about 60 other items including snow goggles and a variety of garments. The Adidas snowboard team was presented ...
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Meindl, the German manufacturer of outdoor boots, has decided to...
Meindl, the German manufacturer of outdoor boots, has decided to pull out of the cross-country shoe business. An executive of the company told this publication that sales of the line were small compared with hiking and mountaineering footwear. The cross-country collection would have needed a complete relaunch with a major ...
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News briefs
Head is introducing a new material in its latest generation...
Head is introducing a new material in its latest generation of tennis racquets, the YouTrek line. The material is called graphene and was used in the racquet that helped Novak Djokovic to win the Australian Open this year. Graphene is described as extremely light, superthin and 200 times more tearproof than ...
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News briefs
TSL, the French snowshoe specialist, presented its first flexible model...
TSL, the French snowshoe specialist, presented its first flexible model of snowshoes at this year's Ispo Munich show. Due to the flexible structure of the frame and the bindings, the new product, called Symbioz, adapts to the foot and the terrain, while independent claws provide for traction and holding. The ...
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News briefs
Dahu, a new brand of luxury ski boots from Switzerland, exhibited...
Dahu, a new brand of luxury ski boots from Switzerland, exhibited for the first time at Ispo Munich this year. The boots are lighter than normal ski boots, and they are so comfortable that you can also wear them to drive a car, according to company officials. Nicolas Frey, the founder, ...
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News briefs
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg,...
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg, Franz Egger, has registered a patent for a ski boot construction where the front part is positioned higher than the rear part. This allows the toes to move more freely, thus avoiding freezing, and according to Egger, it gives the ...
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News briefs
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane...
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane technology, called Gore-Tex Pro, that consists of 100 percent ePTFE-based microstructures, bonded to the outer material, and a specially developed inner lining. After working on this project for four and a half years, extensive testing with mountain guides showed that the ...
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News briefs
Asics has inked a major sponsoring agreement with the Los...
Asics has inked a major sponsoring agreement with the Los Angeles Marathon. The mega-event will be renamed Asics LA Marathon through 2015. For the first time ever, Asics will give its name to a major marathon in the U.S.. In this new role, the Japanese sporting goods brand will replace Honda, ...
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News briefs
Adidas has won the Best Brands of the year award...
Adidas has won the Best Brands of the year award in the category “sports brands.” The award goes to companies in various categories such as “best company brand,” “best product brand,” “best brand in terms of growth” and others that are not tied to a certain industry. One prize, however, ...
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News briefs
For the first time ever, New Era, the U.S. specialty...
For the first time ever, New Era, the U.S. specialty brand of headwear, is touring through Europe with its temporary pop-up stores. The tour began in Rotterdam, the Netherlands, in late January and has been offering its collection there for five weeks. The initiative is supported by a social media ...
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News briefs
Warrior has signed Vincent Kompany, the captain of Manchester City...
Warrior has signed Vincent Kompany, the captain of Manchester City and the Belgian national football team, to a long-term endorsement deal. Kompany, previously with Nike, has been playing with Manchester City since 2008, when he arrived after spending two years with Hamburg SV in the Bundesliga, and he is the ...
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Arena, which is celebrating its 40th anniversary with the planned...
Arena, which is celebrating its 40th anniversary with the planned release of a line of vintage products, has signed up again as the exclusive technical sponsor of the Italian Swimming Federation (FIN), involving all its swimming, water polo, diving, synchronized swimming, open-water and rescue teams. Arena held the contract for eight ...
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The pro golfer David Duval showed off his return to...
The pro golfer David Duval showed off his return to Nike Golf at the AT&T Pebble Beach National Pro-Am last weekend. He used the VR_S Covert driver, the VR Pro Limited Edition fairway wood, VR Pro Blade irons, VR Pro wedges and a Method Prototype putter. He played with the ...
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Vans has signed a three-year agreement to support the U.S....
Vans has signed a three-year agreement to support the U.S. Open of Surfing, including a title sponsorship. Described as the summer's biggest U.S. youth culture festival, the nine-day event has been drawing up to one million people. This year it will be held in Huntington Beach from July 20. The ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
Yesterday, Feb. 12, Under Armour started off its largest global...
Yesterday, Feb. 12, Under Armour started off its largest global advertising campaign ever on the internet, which will also have its debut on U.S. television with spots during NBA's All-Star weekend on Saturday. The initiative is called “I will” and features sports stars like the boxer Canelo Alvarez, the tennis ...
