More about brands – Page 329
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Intersport International Corporation has signed an agreement with Fiba, the...
Intersport International Corporation has signed an agreement with Fiba, the International Basketball Federation, as its official sports retailer for all the men's and women's competitions organized by the international body between 2013 and 2015. This includes events such as the 2014 Fiba Basketball World Cup in Spain, the 2014 Fiba ...
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The North Face will be the official sponsor of the...
The North Face will be the official sponsor of the U.S. freeskiing team for the coming two Winter Olympic Games, to be held in Sochi, Russia, in 2014 and in Pyeong Chang, South Korea, in 2018. TNF will also be partnering with the Freeride World Tour from now on.
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Cristiano Ronaldo is signing a line of men's leisure socks...
Cristiano Ronaldo is signing a line of men's leisure socks and underwear developed by a Danish company, JBS. The star of the Real Madrid football team will continue its sponsorship deal with Nike. JBS has already put out a line of underwear named after Caroline Wozniacki, the Swedish tennis champion.
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Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett,...
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett, will add a 5-kilometer run to the festivities at its annual shareholder weekend this coming May. In celebration of the race, Brooks Running, a subsidiary of Berkshire Hathaway, has produced a limited edition of its PureCadence 2 sneaker featuring a ...
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A well-known Irish golf champion, Padraig Harrington, is acting as...
A well-known Irish golf champion, Padraig Harrington, is acting as a global brand ambassador for the Golf Swing Shirt Company. The American firm has developed a special patent-pending garment, the Golf Swing Shirt, designed to train golfers to make their swings correctly. The shirt is constructed in such a way ...
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Dainese has begun to fine-tune the deployment mechanism of its...
Dainese has begun to fine-tune the deployment mechanism of its D-Air ski system, in view of the Sochi 2014 Winter Olympic Games. The D-Air, a special airbag for skiers, operates based on a deployment algorithm, which is the ”intelligence” that recognizes the conditions of a fall and then activates the airbag. ...
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News briefs
Zoggs, the Australian brand of swim goggles about which we...
Zoggs, the Australian brand of swim goggles about which we reported on Dec. 12, has added an optional feature to the superior lenses of its Predator Flex frames. It is offering lenses with an embedded photochromatic treatment that react to the UV rays from the sun, darkening the optics when they ...
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The YKK Fastening Products Group, famous for its zippers, has...
The YKK Fastening Products Group, famous for its zippers, has become a Bluesign system partner. The company's manufacturing facilities already operate under ISO 14001 standards and the main product lines comply with Oeko-Tex standards.
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News briefs
Puma will no longer be the kit provider of the...
Puma will no longer be the kit provider of the Irish Rugby Union (IRFU), and it will stop sponsoring rugby in Europe altogether. According to Reuters, the German firm will continue to supply kits to cover the 2013-14 rugby season, leaving 18 months for the IRFU to replace Puma before the ...
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Puma has teamed up with Totalsports, one of the leading...
Puma has teamed up with Totalsports, one of the leading sporting goods retailers in South Africa, to sell merchandise for the Orange Africa Cup of Nations (ACN) that started in the country on Jan. 19 and will end on Feb. 10. Puma is the official fan supplier of the tournament, ...
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News briefs
As part of a sub-licensing deal with Puma, Centauro has...
As part of a sub-licensing deal with Puma, Centauro has become the official retail partner of four African football federations. The leading sports retailer in Latin America obtained the right to put its logo on the training kit used by the football teams of the Ivory Coast, Senegal, Cameroon and ...
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Kappa will be the new official supplier of the German...
Kappa will be the new official supplier of the German Borussia Mönchengladbach football team for five years, starting with the next playing season. Lotto was the previous sponsor of the team.
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XBlades Sports and England's Rugby Football League (RFL), the governing...
XBlades Sports and England's Rugby Football League (RFL), the governing body of the rugby league in the U.K., have entered a 12-month partnership deal under which the firm will supply its boots to the RFL's referees and touch judges. The financial terms of the deal were not disclosed. Established in Australia ...
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New Balance celebrated its new sponsorship deal with Athletics Ireland...
New Balance celebrated its new sponsorship deal with Athletics Ireland (AAI) in a ceremony held at the Market Bar in Dublin on Jan. 29, which saw the unveiling of the new strip developed to carry the new colors of the team. The three-year sponsorship contract, which replaces that of Asics, ...
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Asics is the new sponsor of the French Athletics Federation (FFA), replacing...
Asics is the new sponsor of the French Athletics Federation (FFA), replacing Adidas as its official apparel supplier. The company will develop and provide competition and training wear for the French athletics team until the end of 2016. The four-year deal will thus cover the next two editions of the World Athletics ...
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Reebok has announced a new global partnership with Spartan Race,...
Reebok has announced a new global partnership with Spartan Race, a series of obstacle races at various locations around the world including the U.S., Canada, Mexico, Australia and Slovakia. Under the new multi-year deal, the brand will act as the title sponsor of Spartan Race and as its official supplier for apparel, ...
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Newton Running will be the official footwear and run course...
Newton Running will be the official footwear and run course sponsor of the Ironman triathlon in the U.S. for three years. The connection between Newton Running and Ironman is particularly strong, as the company sold its first pair of running shoes ever at the Ironman 70.3 California event in 2007. ...
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Several action sports and outdoor brands have decided to rely...
Several action sports and outdoor brands have decided to rely on Brands for Good as a communication platform to make their corporate social responsibility (CSR) initiatives more visible in the media. The concept and participating projects will be introduced at Ispo Munich, in Hall A2, Booth 105. The projects involved ...
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Injinji has revamped its website for an improved experience for...
Injinji has revamped its website for an improved experience for customers of its toe socks for runners and outdoor enthusiasts. The site now includes informative videos, a sponsored-athlete team and advice to help consumers pick – and then buy – the Injinji product best for them. The relaunch was timed ...
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Kajsa Claesson, sales manager of Stadium, the large sporting goods retail...
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail chain in Sweden, won an award for Businesswoman of the Year at the recent Swesport trade show in Stockholm. The award was presented by an organization called Divas, which chose Claesson due to her track record as an effective leader with ...
