More about brands – Page 33
-
News briefsXtep partners with Covestro to manufacture low-carbon running shoes
Source: Xtep Xtep’s first Mass Balance low-carbon eco-friendly running shoes 360-Eco Xtep International Holdings established a strategic cooperation arrangement with Covestro, a German chemical group, and Silan Group, an integrated footwear platform, to produce low-carbon running shoes. The partnership announcement was made jointly with the presentation of ...
-
News briefsAuthentic Brands Group reveal new corporate logo
The U.S.-based Authentic Brands Group – owner of over 40 brands, such as Reebok (acquired earlier this year), Nautica, Spyder, Eddie Bauer and Volcom – has introduced a new corporate logo and redesigned its company narrative. A wrap-up of the group’s public appearance and company strategies can be found online ...
-
News briefsRip Curl appoints new wholesale manager for Europe
Rip Curl has promoted Pablo Gutiérrez to wholesale manager for Europe. Gutierrez has been with Rip Curl for nearly 30 years, first as a professional surfer and then in such posts as sales rep, country manager for Spain and country manager for Iberia. Iñigo Iraola, another former professional surfer for ...
-
News briefsArena launches racing suit made with recycled fabrics, approved by FINA
Arena has announced the launch of the Powerskin ST NEXT, a competitive swimsuit made from recycled fabrics. The suit’s exclusive design, inspired by the ocean, is meant to celebrate and promote sustainability. The ST NEXT is said to be lighter, faster and greener than its predecessor, the Powerskin ST 2.0. ...
-
News briefsAdidas appoints new head of retail
Adidas has announced via LinkedIn that the appointment of Andrea Dorigo as senior vice president of global retail will go into effect on Jan. 1, 2023. Dorigo is currently Estée Lauder’s global retail and commercial director for North America. Prior to joining Estée Lauder in 2018, he was the CEO ...
-
News briefsNew Balance and Stone Island launch joint limited-edition football collection
New Balance has partnered with lifestyle and sportswear brand Stone Island for a capsule football collection featuring a typical Stone Island Camouflage pattern print and the partner’s logos. Accompanying the New Balance Furon v7 x Stone Island football boot is a selection of jerseys and shorts made ...
-
News briefsMunich eyes another record in annual sales
For the first half of 2022 Munich enjoyed a year-on-year rise of 30.6 percent in revenues, from €24.64 to €32.18 million, according to CMDsport. The Spanish sportswear brand appears to be on track to break its record for annual sales, set last year at €52 million. Fashion is catching up ...
-
News briefsGarmin launches first indoor smart bike
dc c has announced the Tacx Neo Bike Plus, its first and “simple-to-use” indoor smart bike that is “ready to ride with realistic road feel, simulated gradients and enhanced virtual shifting.” The Tacx Neo Bike Plus is fully adjustable and suitable for multiple athletes in a household. Five different crank ...
-
News briefsParis 2024 reveals its mascots
The president of the Games’ organizing committee, Tony Estanguet, has unveiled the identity of the Paris 2024 official mascots for both the Olympic and Paralympic Games, “The Phryges,” named after the iconic French cap, the “Phrygian” (pronounced fri-jee-uhn). Their anthropomorphic design is an evolution of this piece of France’s cultural ...
-
News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
-
News briefsNew Balance unveils its first collaboration with Mowalola
Source: New Balance New Balance x Mowalola 9060 New Balance and Mowalola have introduced their first collaboration with the launch of the New Balance x Mowalola 9060 sneaker. The shoe will make its debut on the runway for Mowalola’s spring/summer 2023 collection at Paris Fashion Week. The ...
-
ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
-
News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
-
News briefsEA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
-
ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
-
News briefsYeti and Tottenham Hotspur announce licensing deal
Yeti has agreed on a three-year licensing agreement with Tottenham Hotspur, the London-based football club also referred to as Tottenham or Spurs, that competes in England’s Premier League. As part of the agreement, Yeti will produce Spurs-branded insulated drinkware and accessories, available via eu.yeti.com and the Spurs’ retail outlets. In ...
-
C-Suite InterviewHummel’s hybrid recipe with a wholesale bias drives sustainable success
Hummel has reached 2B DKK revenue. We sat down with their CEO Allan Vad Nielsen to talk about the success strategy.
-
ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
-
News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
-
News briefsFoot Locker kicks off holiday season with global campaign
Source: Foot Locker Foot Locker House Party campaign with Yung Gravy Retailer Foot Locker has launched its 2022 global holiday campaign called Foot Locker Holiday House Party, featuring several musicians and online personalities, including BIA, Yung Gravy, Lunay, Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia and ...
