More about brands – Page 330
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Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company will use the opportunity of the Ispo ...
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Spyder Active Sports renews its partnership with Chris Davenport for...
Spyder Active Sports renews its partnership with Chris Davenport for three more years and adds another ski racer, Sierra Quitiquit, as a brand endorser for the same period
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Vans signs up Pat Moore, a snowboarder who placed third...
Vans signs up Pat Moore, a snowboarder who placed third in the Real Snow video contest at the X Games last year
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BMC has joined the list of cycling teams sponsored by...
BMC has joined the list of cycling teams sponsored by Shimano
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Xtep International is named the official uniform sponsor of The...
Xtep International is named the official uniform sponsor of The University of Hong Kong Marathon Team
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A study published in the Scandinavian Journal of Medicine &...
A study published in the Scandinavian Journal of Medicine & Science in Sports suggests that running economy improves significantly when the runner wears Vibram's FiveFingers instead of regular running shoes, with the condition that the runner has been familiarized with wearing FiveFingers over a period of four weeks. The study, ...
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At Ispo Munich, Odlo will present its latest development, the...
At Ispo Munich, Odlo will present its latest development, the Muscle Force line. The line of base layers has been developed mainly for winter sports enthusiasts. The innovation in Muscle Force is the saving and conservation of energy through the reduction of vibrations in the body's key areas in order ...
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Shock Doctor, the American supplier of mouthguards and other protection...
Shock Doctor, the American supplier of mouthguards and other protection products for sports, is moving into a new category by launching a range of insoles targeted at athletes. It includes insoles for cleated shoes, for sports from football to baseball and soccer; and for court sports, skating and running footwear. ...
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Patagonia has announced the introduction of its new water-repellent down...
Patagonia has announced the introduction of its new water-repellent down called Encapsil. On March 1, a limited edition of apparel containing the down will hit selected stores and internet shops in the U.S., Europe and Japan. The new material is a result of the Californian brand's partnership with the specialty ...
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While Nike Golf was making headlines with Rory McIlroy, Callaway...
While Nike Golf was making headlines with Rory McIlroy, Callaway has signed up a slew of young players alongside its established endorsees, such as Phil Mickelson and Ernie Els. The new Callaway endorsees include Gary Woodland, an American player known for his powerful drive; Ryo Ishikawa, the Japanese player who ...
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Tomas Berdych, the Czech tennis player, is to become a...
Tomas Berdych, the Czech tennis player, is to become a brand ambassador for H&M, the Swedish fashion chain. Not unlike the partnership sealed last year between Novak Djokovic and Uniqlo, a Japanese fashion retailer, the deal between Berdych and H&M will reportedly include the development of a range inspired by ...
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Tony Parker inaugurated his new Peak-branded shoes as the San...
Tony Parker inaugurated his new Peak-branded shoes as the San Antonio Spurs defeated the Los Angeles Lakers last week. The French basketball player ended his relationship with Nike to sign a deal with Peak Sports, a Chinese company that has been investing heavily in the U.S. basketball market. The high-profile switch ...
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John Wall, a basketball player for the Washington Wizards, has...
John Wall, a basketball player for the Washington Wizards, has signed a long-term deal with Adidas, switching from its sister brand Reebok. In addition to appearing in marketing materials, Wall will help develop footwear and apparel for basketball for Adidas.
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New Balance and Walt Disney Parks & Resorts have partnered...
New Balance and Walt Disney Parks & Resorts have partnered on a deal that will see New Balance as the “official athletic shoe” of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. It will also be the official running shoe for runDisney race weekends, and ...
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As it continues to sharpen its focus on fitness, Reebok...
As it continues to sharpen its focus on fitness, Reebok has switched to DDB Worldwide as its new global advertising agency, to deal with its digital, social and advertising campaigns, while media will still be handled by Carat
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Red Bull, the energy drink company, has signed its first...
Red Bull, the energy drink company, has signed its first endorsement deal with a tennis player, Victoria Azarenka from Belarus, who is currently ranked as the world's No. 1 female player
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Hurley has signed a five-year sponsorship agreement with John John...
Hurley has signed a five-year sponsorship agreement with John John Florence, the 20-year-old Hawaiian surf prodigy
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Replacing Li-Ning, which is going through a major streamlining process,...
Replacing Li-Ning, which is going through a major streamlining process, Adidas has agreed to a four-year kit sponsorship deal with Celta Vigo, after a gap of 25 years since the German brand last supplied the kits of the Spanish football club. The new partnership, which covers all the sportswear of ...
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Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed...
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed a four-year sponsorship deal with a French athlete, Benjamin Malaty, which took effect on Jan. 1. The 26-year-old runner, who will also help in product development, is due to represent Kalenji in the Prom'Classic race in Nice, scheduled for Jan. 6, ...
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Dynastar and Lange will be the presenting sponsors of the...
Dynastar and Lange will be the presenting sponsors of the Big Mountain Hochfügen Freeride Week. The event, starting on Feb. 7, will be the only competition in Austria to be part of the 4-Star World Tour qualifying tournament. This is the first time the two brands of the Rossignol group ...