More about brands – Page 332
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Short stops
Puma has chosen Clifford French, the sports and entertainment communications...
Puma has chosen Clifford French, the sports and entertainment communications agency, to advise it on its communication strategy for U.K. and Ireland football
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Short stops
EA7 Emporio Armani is the new technical sponsor of L'Usine,...
EA7 Emporio Armani is the new technical sponsor of L'Usine, a high-end sports club in Paris
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Short stops
Erima has signed a sponsorship agreement with the handball team...
Erima has signed a sponsorship agreement with the handball team of Flensburg in Germany
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News briefs
Arc'teryx has obtained the involvement of the local police in...
Arc'teryx has obtained the involvement of the local police in Vancouver to distribute more than 700 waterproof capes to the homeless population of the Canadian city, where the brand has its head office. The capes are made with excess or discontinued raw materials from the Arc'teryx factory in nearby Burnaby, ...
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News briefs
Helly Hansen will be the official supplier of baselayers to...
Helly Hansen will be the official supplier of baselayers to the U.S. Alpine Ski Team until the end of 2016 season. The collaboration reportedly began last Nov. 30 when the 48 athletes of the team wore Helly Hansen baselayers at a World Cup event at Beaver Creek, Colorado. The Norwegian ...
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News briefs
Warrior, the team sports brand of New Balance, has signed...
Warrior, the team sports brand of New Balance, has signed a sponsorship deal for its new Skreamer line of football boots with Marouane Fellaini, the Belgian midfield player of the British Everton team. It has also made a move into Spanish football by becoming the official supplier of the uniforms ...
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News briefs
Sport Partner reports that Arena has signed a four-year sponsorship...
Sport Partner reports that Arena has signed a four-year sponsorship deal with the Dutch Swimming Federation. Announced during the European championships held in Chartres, the deal relates to all categories from swimming to diving, synchronized swimming, water polo and disabled swimming. Starting from the beginning of next year, the agreement ...
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News briefs
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded...
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded a prize as the Norwegian “Entrepreneur of the Year” for 2012 in the trade segment. The prize was awarded by Ernst & Young to Jørgensen for an impressive ability and unique competence for developing innovative products, establishing distribution channels and being one of ...
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News briefs
The seventh edition of the World Snowboard Day is planned...
The seventh edition of the World Snowboard Day is planned for Sunday, Dec. 30. Organized by EuroSIMA, the World Snowboard Federation and Outdoor Sports Valley, it can be described as a free celebration day for the sport, where veterans and neophytes alike are welcomed to the slopes to enjoy and ...
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News briefs
Speedo is supporting a new project that will combine biotechnology...
Speedo is supporting a new project that will combine biotechnology and laser technology to develop new and sustainable textile processing techniques as well as new creative patterns and design ideas. The idea is to use lasers as a design tool on fabrics before and after they are treated with enzymes ...
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News briefs
Sportart, the German company led by Frank Koch, has decided...
Sportart, the German company led by Frank Koch, has decided to intensify its collaboration with Adidas in the area of boxing equipment, holding regular product meetings. The decision follows an extension of Adidas' supply contract with the German Boxing Federation (DBV) for a further four years.
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News briefs
The Ideas Active Sports Design Network has selected the word...
The Ideas Active Sports Design Network has selected the word “Find” as the tagline for its Winter 2014/15 color card, stressing the current demand for something innovative and surprising in a world gripped by problems that require new paths and solutions. The new Ideas color card, whose preview can be ordered ...
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News briefs
With a new skiwear collection, Isbjörn of Sweden will enter...
With a new skiwear collection, Isbjörn of Sweden will enter the 8-12-year-old segment. Previously, the company specializing in children's activewear focused only on products for children aged 0 to 7 years.
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News briefs
The Backenger backpack won this year's edition of the Oxylane...
The Backenger backpack won this year's edition of the Oxylane Innovation Awards. Every year, the prize showcases the most innovative products and services developed by any of the exclusive brands of Oxylane, the parent company of Décathlon and other smaller retail chains. The Backenger is one of the items offered ...
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News briefs
Body Glove has partnered with a Guinness world record holder,...
Body Glove has partnered with a Guinness world record holder, Garrett McNamara, to create a new flotation wetsuit designed for big-wave, cold-water surfing, to help surfers in potentially life-threatening conditions. Facilitating a faster surfacing time, the interior of the new suit comprises a system of modular foam inserts that are ...
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News briefs
Li-Ning, the leading Chinese sports brand, has just begun...
Li-Ning, the leading Chinese sports brand, has just begun a test in the outdoor sector by launching its own line of outdoor products, called Li-Ning Adventure. In late October, the first Li-Ning Adventure single-brand store dedicated to the new offer was opened at the group's headquarters in Beijing. The selling ...
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News briefs
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly...
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly alternative to neoprene products. It was developed in partnership with Yulex Corporation, a company focusing on clean technologies using agriculture-based biomaterials. The new Patagonia wetsuit is made at 60 percent of biorubber issued from guayule, a renewable crop which requires little ...
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News briefs
The Vegam division of Spac, an Italian developer and manufacturer...
The Vegam division of Spac, an Italian developer and manufacturer of technical fabrics and components near Vicenza, is partnering with the eVent division of General Electric to bring a new line of permeable and bi-component waterproof fabrics to European shoe companies. Spac will produce both three- and four-layer laminates for ...
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News briefs
Canterbury announced that Geoff Parling, who plays for the Leicester...
Canterbury announced that Geoff Parling, who plays for the Leicester Tigers team and for the national England rugby team – both sponsored by the company – has become its newest brand ambassador. Meanwhile, Canterbury is using a new interactive 3D photo booth at the Twickenham stadium that allows fans of the ...
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News briefs
Head Tennis has already begun to make a big buzz...
Head Tennis has already begun to make a big buzz out about Novak Djokovic' new Speed racquet, which will premier at the Australian Open next January. In a James-Bond-like film on Youtube, the Serbian tennis star is shown secretely testing a black prototype of the new product, but it cannot be ...
