More about brands – Page 333
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News briefs
Giant will no longer act as the main sponsor of...
Giant will no longer act as the main sponsor of the Rabobank cycling team in 2013. When the Dutch bank made the announcement that it was ending its sponsorship of the team on Oct. 19, Giant was touted as a possible replacement but the Taiwan-based bike maker finally decided not ...
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Adidas has chosen Selena Gomez as the new global ambassador...
Adidas has chosen Selena Gomez as the new global ambassador for its Neo label through 2015. The 20-year-old actress, recording artist and designer is set to appear over the next three years in a series of print, digital, retail and outdoor campaigns. Gomez stars in a video released by the ...
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Flow Snowboarding will return as the title sponsor for Tailgate...
Flow Snowboarding will return as the title sponsor for Tailgate Alaska, the yearly gathering of elite riders on Alaska's Thompson Pass. Heading into its sixth year, the snowboarding festival will take place from March 29 to April 7, 2013. Flow Snowboarding will also be sponsoring the Flow World Freeriding Championships, ...
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Matrix Fitness, one of the divisions of Johnson Health Tech,...
Matrix Fitness, one of the divisions of Johnson Health Tech, has become the official supplier of fitness equipment to the Red Bull Racing automotive team. Matrix has equipped an on-site gym in the team's head office for use by the drivers and team employees.
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News briefs
Rossignol has updated and broadened a free app enabling skiers...
Rossignol has updated and broadened a free app enabling skiers to visualize their runs and to measure their performance: Ski Pursuit has already been used by 32,000 skiers since the French ski company launched it for iPhones earlier this year but Rossignol is certain that the numbers will surge as ...
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Stöckli, the Swiss manufacturer of snow and outdoor products, makes...
Stöckli, the Swiss manufacturer of snow and outdoor products, makes inroads into “cross-country cycling,” which is now also an Olympic discipline. The company has sealed a sponsoring agreement with Mathias Flückiger, Switzerland's best biker in this category and third in world championships.
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Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
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News briefs
Adidas has turned its recently signed five-year sponsorship deal with...
Adidas has turned its recently signed five-year sponsorship deal with the Italian Rugby Federation (FIR) into a master license. The company will manage a new online store for the Italian rugby team and look for licensees in Italy and abroad that will design, develop and produce FIR branded products that ...
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News briefs
Lacoste was reportedly the only brand that issued a bid...
Lacoste was reportedly the only brand that issued a bid to outfit French athletes outside the field of play at the Olympics, after the French Olympic Committee decided to no longer attribute all-encompassing rights to a single brand. For many years that brand was Adidas, which provided outfits for French ...
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News briefs
China's Peak Sport Products announced the signing of a sponsorship...
China's Peak Sport Products announced the signing of a sponsorship agreement with the German Basketball Federation (DBB), replacing Nike in the role. Starting next Jan. 1, Peak will act as the exclusive “premium partner & official supplier” of the DBB, which features several NBA players and has qualified for the ...
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Aksel Lund Svindal, a Norwegian-born ski racer who has...
Aksel Lund Svindal, a Norwegian-born ski racer who has won gold in the Olympics and two victories in the World Cup, is joining Oakley's family of sponsored athletes
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Adidas is taking the place of Li Ning as technical...
Adidas is taking the place of Li Ning as technical sponsor of the Spanish Celta team
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Nike is taking over from Umbro the sponsorship of another...
Nike is taking over from Umbro the sponsorship of another Spanish football team, Athletic
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Lotto has extended its endorsement contract with David Ferrer, ranked...
Lotto has extended its endorsement contract with David Ferrer, ranked fifth in the ATP Tour, for four more years
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Nike will continue to sponsor the Football Association of Singapore...
Nike will continue to sponsor the Football Association of Singapore until 2016
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The 44-year-old Darren Clarke will continue to use TaylorMade golf...
The 44-year-old Darren Clarke will continue to use TaylorMade golf equipment until his 50th birthday
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The Scottish Golf Union has extended its 12-year-old endorsement deal...
The Scottish Golf Union has extended its 12-year-old endorsement deal with TaylorMade-Adidas Golf for four more years
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Callaway has agreed on a four-year extension of its partnership...
Callaway has agreed on a four-year extension of its partnership with Annika Sorenstam
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Nicolas Sarkozy, former president of France, was spotted on French...
Nicolas Sarkozy, former president of France, was spotted on French television running with On Cloudrunner shoes
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The members of the Italian freestyle ski and snowboard teams...
The members of the Italian freestyle ski and snowboard teams will wear FiveFingers shoes as part of their training under a contract between Vibram and Fisi, the Italian ski federation
