More about brands – Page 336
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News briefs
Head has granted a license for the development and the...
Head has granted a license for the development and the sale of Head branded bikes in Austria and some Eastern European countries, according to velobiz.de, the German online news service for the bicycle industry. The collection was presented at the first edition of a new Austrian trade show, Best of Bike, in ...
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Apparently as the first company within the outdoor industry, Jack...
Apparently as the first company within the outdoor industry, Jack Wolfskin has agreed to join the “Zero Discharge of Hazardous Chemicals” project. In the framework of the program, a member company is required to follow a special collective roadmap for sustainability from now until the year 2020. The to-do list requires ...
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Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000...
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000 bicycles because it received reports of front forks breaking, posing fall and injury hazards to riders. The recall involves some 2008 and 2009 women's and men's Globe model bicycles manufactured by Kinesis in China. Recalled models include the Globe Elite, ...
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After its painful split with the French football team, Adidas...
After its painful split with the French football team, Adidas has lost another French partner of four decades as the country's athletics federation switched to Asics. The Japanese brand is to provide outfits for French track and field athletes for four years from the start of January in all international ...
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Shimano and BMC will join forces in mountain bike racing...
Shimano and BMC will join forces in mountain bike racing starting next season. The BMC mountain bike racing team will use Shimano's XTR components, wheels and pedals. The two companies will also extend their partnership on the BMC road racing team, which has used Shimano's Dura Ace components for the ...
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The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes...
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes
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News briefs
England's Football Association (FA) confirmed that it was putting an...
England's Football Association (FA) confirmed that it was putting an end to its long-standing relationship with Umbro, and that the England football team will be wearing Nike apparel from next spring. Nike bought Umbro in 2007 but announced a few months ago that it wanted to sell the British football ...
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Nike is the new sponsor of the Spanish Basketball Association....
Nike is the new sponsor of the Spanish Basketball Association. Pau Gasol, Marta Fernández and their teammates will be in Nike shirts earlier this month. Gasol himself was at Nike's Madrid office last week to announce a partnership between the American brand and the Spanish basketball federation, starting from next ...
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News briefs
In a sponsoring deal described as by far the largest...
In a sponsoring deal described as by far the largest agreed upon by a Chinese sports company in its own country, Li Ning, the leading domestic sportswear brand, will become sponsor of CBA, the Chinese Basketball Association, taking the place of Anta Sports. The new deal, which will run over ...
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News briefs
M-Way, the specialty retail operation of the Swiss Migros Group...
M-Way, the specialty retail operation of the Swiss Migros Group for electric urban mobility, invites its customers to show up in the stores with their old bikes and to leave them there. All consumers enjoy a discount of 250 Swiss francs (€205-$270) on the purchase of a new e-bike if ...
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News briefs
Prince Global has renewed its sponsorship of Mike and Bob...
Prince Global has renewed its sponsorship of Mike and Bob Bryan, the American brothers who hold the record for all-time winningest doubles team, male or female. They also won the 2012 U.S. Open and a gold medal at the London Olympics. They will continue to use Prince's EXO3 Rebel 95 ...
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News briefs
Spy Optic had to modify its billboard in Encinitas, California,...
Spy Optic had to modify its billboard in Encinitas, California, advertising its new Happy Lens. The previous ad read “Happy to sit on your face,” and garnered some complaints from locals about the double entendre. Spy took it down after a week. The new board reads “Happiness is coming …” ...
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Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
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Short stops
Adidas has extended its sponsorship of the German Olympic Committee...
Adidas has extended its sponsorship of the German Olympic Committee through 2016
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Rapha replaces Adidas as the official clothing provider for Sky...
Rapha replaces Adidas as the official clothing provider for Sky Pro Cycling, the highest-ranking cycle team in the world, starting in January for a four-year deal
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News briefs
Petter Northug, a Norwegian star cross-country skier, plans to launch...
Petter Northug, a Norwegian star cross-country skier, plans to launch his own clothing brand. Northug is involved in the company PN Active Wear, which will develop training clothing together with two sponsors of the Norwegian national cross-country ski team sponsors, Swix and Skiforbundet, according to the Norwegian newspaper Finansavisen. Initially, ...
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Nike has announced that it will continue to support Lance...
Nike has announced that it will continue to support Lance Armstrong and his Livestrong Foundation, which serves cancer survivors, in spite of the recent decision by the U.S. anti-doping agency (USADA) to ban him from cycling for life. USADA also expects the International Cycling Union, cycling's governing body, to strip ...
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News briefs
According to the Daily Mail of Britain, Nike is set...
According to the Daily Mail of Britain, Nike is set to take the place of Umbro as the official supplier of the England football team as of next year, launching a new kit next spring. As previously reported, Nike wants to sell Umbro, which holds the England contract until 2018, ...
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News briefs
One Way, the Finnish Nordic sports brand, has introduced a...
One Way, the Finnish Nordic sports brand, has introduced a new web-based platform, with weekly updates on cross-country skiing and other cross country sports. The URL is http://www.onewaysport.com. One Way designs and markets ski poles and technical apparel, footwear and accessories for cross-country skiing, Nordic walking and other outdoor sports. ...
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News briefs
Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of the ...
