More about brands – Page 338
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News briefs
Kappa has signed a sponsorship agreement with U.E. Santboiana, the...
Kappa has signed a sponsorship agreement with U.E. Santboiana, the rugby team of Sant Boi de Llobregat in Catalonia, covering the next two seasons. The Italian brand will supply sportswear to all the teams of the Spanish club as well as its rugby school. Kappa started its presence on Spain's ...
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Warrior Sports has signed Vinnie Jones as the brand's latest...
Warrior Sports has signed Vinnie Jones as the brand's latest football ambassador. He will also become the face of “Face Off,” the new online Premier League prediction game that the American company is launching. Jones is an English actor and retired footballer who represented and captained the Welsh national football ...
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Rossignol has signed a partnership with Best of the Alps...
Rossignol has signed a partnership with Best of the Alps – The Classic Mountain Resorts, to produce a limited edition of alpine skis that will only be available through authorized dealers at member resorts. Best of the Alps is a group of prestigious alpine resorts, from Chamonix Mont-Blanc to Cortina ...
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News briefs
Cristian Deville has had a gondola named after him at...
Cristian Deville has had a gondola named after him at the Austrian skiing resort of Kitzbuehel. Cristian won the slalom there in January and tradition has it that the winner of the Kitzbuehel round of the Alpine Skiing World Cup is awarded this special prize. One of the red gondolas ...
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Go Sport will act as the official retail partner for...
Go Sport will act as the official retail partner for the next two seasons of the Paris Saint-Germain football club, and the French retailer's logo will appear in the club's stadium and in its media
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Joma will sponsor Santiago Giraldo, a Colombian tennis player, until...
Joma will sponsor Santiago Giraldo, a Colombian tennis player, until the end of 2014
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News briefs
Amer Sports is restructuring its management in central Europe, splitting...
Amer Sports is restructuring its management in central Europe, splitting the functions of country manager and regional manager. Armin Fuchs, former country manager in Germany, has been appointed general manager for Amer Sports in central Europe. His function as country manager for Germany has been taken over by Daniel Sprung, former ...
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News briefs
Brunotti, the Dutch surf brand, has come up with quick-dry...
Brunotti, the Dutch surf brand, has come up with quick-dry boardshorts featuring the famous “Sunflowers” painting by Vincent van Gogh, which will be sold through usual sports stores as well as museums such as the Van Gogh Museum in Amsterdam, the Metropolitan Museum of Art in New York and the ...
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Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working...
Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working to create virtual hand models and hand measurement tables that will be provided for glove manufacturers to aid in making customized ergonomic gloves. The scientists have compiled actual hand measurements in a database, inputting them with 3D scanners to make ...
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News briefs
Vans has come out with a recyclable sandal in a...
Vans has come out with a recyclable sandal in a new partnership with Plus Compound Technologies, the maker of PLUSfoam recyclable material. The Nexpa sandal is available worldwide through select retailers. Michael Carr, the associate general manager at Plus Compound Technologies, noted that for the manufacturing run of Nexpa sandals, ...
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News briefs
Fifa has approved the use of a system using the...
Fifa has approved the use of a system using the world's first “intelligent” football – it can communicate that it has crossed the goal line. The Select iBall used in the GoalRef system has been tested by the football organization for several months, and has one final test left to ...
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News briefs
O'Neill 365 is launching the Natalie Coughlin Collection, designed by...
O'Neill 365 is launching the Natalie Coughlin Collection, designed by Natalie Coughlin, an American swimmer and an 11-time Olympic medalist. O'Neill 365 is an extension of the O'Neill brand and focuses on workout apparel that merges fashion and function. 2012 marks the 60th anniversary of O'Neill.
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After the launch of its golf apparel and footwear, Louis...
After the launch of its golf apparel and footwear, Louis Vuitton, the French luxury brand, is introducing a light but resistant and practical golf bag bearing its famous logo and intended to retail at more than €7,500
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News briefs
Lotto Sport Italy and the Genoa Cricket and Football Club,...
Lotto Sport Italy and the Genoa Cricket and Football Club, commonly referred to as Genoa, have signed a new partnership agreement for the next four years, until June 30, 2016. Lotto becomes the technical sponsor and official supplier for Genoa's main team, the youth teams and its school of football, ...
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News briefs
Puma has launched its largest ever campaign with a football...
Puma has launched its largest ever campaign with a football club to kick off its partnership with Borussia Dortmund. The team has topped the Bundesliga rankings in the last two seasons and achieved a double in the last season by also winning the DFB-Pokal. The Puma jerseys for Borussia Dortmund ...
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News briefs
Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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News briefs
On the eve of the first day of the U.S....
On the eve of the first day of the U.S. Olympic Swim Trials in Omaha, Nebraska, Arena North America announced that it would donate funds to the U.S.-based Edith Sanford Breast Cancer Foundation. For the first world record that is broken between now and the end of 2012, in any ...
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News briefs
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European...
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European fans. The global Nikegolf Twitter, with its 440,000 fans since its launch, has already grown an important component of the company's marketing mix around the world. The new NikeGolfEU aims to propose the behind-the-scene stories of Nike's athletes on the ...
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News briefs
The Swedish sportswear company Abacus will be the official apparel...
The Swedish sportswear company Abacus will be the official apparel partner of the Asian Tour, the region's elite professional golf circuit, under a two-and-a-half year agreement running until the end of 2014. Abacus is available in over twenty countries, with strong market positions in Sweden, Denmark, the Netherlands, Germany and ...
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News briefs
Hummel launched a new marketing campaign at this year's summer...
Hummel launched a new marketing campaign at this year's summer edition of the Bread & Butter show in Berlin. The title of the campaign, which is aimed to be ongoing, is “Change the world through sport.” The campaign will be communicated and activated across major international events and activities such ...
