More about brands – Page 339
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News briefs
Macron and Section Paloise, a French rugby club, have announced...
Macron and Section Paloise, a French rugby club, have announced the signing of a three-year technical sponsorship deal starting from the 2012-13 season. The Bologna-based teamwear supplier will be the official licensee of first team and replica merchandise. The new kit will be launched in August and will go on ...
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W.L. Gore has introduced a new website for its Gore...
W.L. Gore has introduced a new website for its Gore Bike Wear and Gore Running wear. This new “Online Brand Platform” allows cyclists and runners to get information on the latest products available as well as technical information about the textiles used. They can use the Outfit System to put ...
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Babolat will become the official footwear brand at Wimbledon from...
Babolat will become the official footwear brand at Wimbledon from the start of next year and for five years, so that all ball boys and girls will wear the French brand's shoes
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Kari Traa, the Norwegian brand of women's ski and outdoor...
Kari Traa, the Norwegian brand of women's ski and outdoor apparel, received 505 applications when it created a website to search for a fun-loving and healthy woman to represent the brand
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Molten has renewed its partnership with Basketball Ireland from September,...
Molten has renewed its partnership with Basketball Ireland from September, so that the Japanese brand will be the official supplier of balls for all Irish and international games including schools, colleges and universities
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“Brett vorm Kopf,” an independent film charting the story of...
“Brett vorm Kopf,” an independent film charting the story of Titus Dittmann, a former teacher who shaped the German skateboarding market, was introduced in Germany last month
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Erima has extended its 10-year-old cooperation with the Austrian football...
Erima has extended its 10-year-old cooperation with the Austrian football federation
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Kelme has unveiled a new sponsorship deal with the Spanish...
Kelme has unveiled a new sponsorship deal with the Spanish Levante football club until June 2015
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New Era will launch an app for smartphones at the...
New Era will launch an app for smartphones at the beginning of August and move the “New Era Introducing” art contest, which took place from January to April in Europe, to New York at the end of August
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Eastpak has introduced its first collection of footwear for the...
Eastpak has introduced its first collection of footwear for the fall/winter 2012 season, adding to its daypacks and backpacks, under a licensing contract signed with Sugi International last year. Some of the shoes use the same materials as the backpacks. A larger collection has been developed for spring/summer 2013, which ...
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GE is introducing a new fabric, eVent DVL. DVL stands...
GE is introducing a new fabric, eVent DVL. DVL stands for Direct Venting Lite, and is an extension of the award-winning eVent fabric. eVent DVL promises to be an extremely light, air-permeable and waterproof material for three-season apparel.
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News briefs
While the Euro Cup football championships was in full swing,...
While the Euro Cup football championships was in full swing, Puma was already preparing its on-site marketing for the London Olympics. The sports lifestyle brand is building the Puma Yard at the Boiler House, part of the Old Truman brewery on Brick Lane, to draw thousands of consumers with music ...
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Galvin Green has a new contract with Ryder Cup Europe...
Galvin Green has a new contract with Ryder Cup Europe to be a licensee and to provide part of a new “exclusive collection” for the golf event. The agreement, signed to last through the 2014 Ryder Cup, sees Galvin Green offering its apparel with the official Ryder Cup logo throughout ...
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News briefs
Oakley is partnering with its sponsored golfer Rory McIlroy, who...
Oakley is partnering with its sponsored golfer Rory McIlroy, who is also a Unicef ambassador, to help raise money for that organization during this year's U.S. Open. Any time a fan or viewer “tweets” on Twitter using the hashtag #RoryReturns, Oakley will donate $1 to Unicef, up to a total ...
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Shock Doctor, the maker of mouthguards and other protective gear...
Shock Doctor, the maker of mouthguards and other protective gear for performance sports, has relaunched its website, ShockDoctor.com. The company boasts that the reimagined site improves the user experience. It features Shock Doctor athletes and has an improved and streamlined shopping process. Customers can search by product, sport or technology. ...
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Joma Sport will be the new kit sponsor for Italian...
Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
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Hummel is taking over from the next football season as...
Hummel is taking over from the next football season as kit supplier for the Dutch football team of FC Utrecht, which is currently sponsored by Kappa
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Luanvi is taking the place of Legea as technical sponsor...
Luanvi is taking the place of Legea as technical sponsor of the Granada football team in Spain for the next two seasons
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A British producer of squash racquets, Mantis, will be the...
A British producer of squash racquets, Mantis, will be the official racquet partner of the 2012 Subway World Squash Masters Championships in Birmingham
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Macron, the Italian teamwear supplier, has inked a sponsorship deal...
Macron, the Italian teamwear supplier, has inked a sponsorship deal with Vicenza Calcio, starting with the opening of this year's football season