More about brands – Page 34
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsReebok returns to Brazilian soccer
Reebok has teamed up with renowned Brazilian soccer club Botafogo to become the official outfitter of the men’s and women’s teams and the youth division. The long-term strategic partnership marks Reebok’s return to Brazilian soccer. It is an important part of its global strategy ”to reclaim its rightful place in ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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SponsoredDanny Cassidy: “Be future-focused”
Compliance and circularity: catalysts for digital innovation. How brands can keep up in a world full of regulatory change.
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsCraft publishes 240-page running guide containing just two sentences
Running shoe and apparel manufacturer Craft has released ”The Ultimate guide to running,” a 240-page coffee table book with a foreword by legendary long-distance runner and Craft athlete Tommy “Rivs” Puzey. Although the book is a real eye-catcher and design highlight, it contains only two short sentences: “Left foot. Right ...
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Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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News briefsNike parts ways with Kyrie Irving, Kyrie 8 won't launch
Nike has suspended its relationship with Kyrie Irving, the American basketball player who competes with the Brooklyn Nets of the National Basketball Association (NBA). The decision was made in the wake of the controversy surrounding Irving’s recent social media post referring to “Hebrews to Negroes: Wake up Black America,” a ...
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News briefsAllbirds updates sustainability principles and objectives framework
Allbirds has provided an update to its main CSR plans on its website, giving an overview on achievements, changes and objectives settled in its sustainability report that was published in October 2022. Important notes are the new RSL list that will launch to Allbird’s suppliers in Q4, 2022, including guiding ...
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ArticleThe Women’s Sports Network is now live in the U.S.
Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...
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News briefsWilson announces partnership extension with NCAA
Wilson Sporting Goods has announced an extension to its partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men’s and women’s basketball championships and the National Invitation Tournament (NIT). In addition, the Big Ten Men’s and Women’s ...
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News briefsOeko-Tex undergoes rebranding, publishes branding guidelines
Designed by the German design and branding agency Schwitzke ID, Oeko-Tex has reworked its logo and brand ID. The biggest change is the new brand logo based on a drop-shaped graphic associated with a leaf, drop or textile bow. The branding guidelines that are to be followed by Oeko-Tex-certified companies ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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News briefs
Aaron Donald and Jaylen Brown are leaving Kanye West’s agency
Aaron Donald and Jaylen Brown are both leaving Donda Sports, Kanye West’s sports marketing agency. The decision comes on the heels of West’s controversial antisemitic remarks, which also cost him his partnership deal with Adidas, as recently reported by SGI Europe. Donald plays for the Los Angeles Rams of the ...
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News briefsAdidas and Scottish FA extend their partnership deal until 2028
Adidas and the Scottish Football Association (Scottish FA) have extended their partnership agreement until 2028. The partnership, which sees Adidas as the Scottish FA’s official kit supplier, has been in place since 2010. The Scotland men’s national team has recently secured second seeding in next year’s UEFA Euro 2024 qualification ...
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News briefsUmbro enters the digital-collectibles game
Umbro is launching a limited line of digital collectibles: ten virtual kits that draw from the brand’s back catalog. The so-called Nations’ Collection consists of standalone collections for England and Brazil and fusion shirts inspired by designs for France, Germany, Mexico, Spain and the U.S. The kits were developed by ...
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News briefsNew additions to the Salomon marketing and sales teams Germany
Source: Salomon Germany Anna Theresa Gstrein Anna-Theresa Gstrein will join Amer Sports Germany as shopper marketing specialist for Salomon on Nov. 7, becoming, among other things, the new contact person for local key accounts and premium partners. In her position, she will develop local customer plans and ...
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Infographics & DataThe international outdoor footwear market 2021
This exclusive, yearly analysis includes the market size as well as revenues, market shares and growth for the leading outdoor footwear brands for 2021 and 2020.
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News briefsWilson to begin selling pádel courts
Having joined forces with Padel Galis, Wilson Sporting Goods will begin selling pádel courts next month, according to CMDsport. Wilson Court, as the product is called, will, in time, be selling worldwide but is focused for now on the U.S. Padel Galis, a Spanish company that manufactures official courts for ...
