More about brands – Page 341
-
Short stops
Ashworth Golf is joining its new parent companies, Adidas and...
Ashworth Golf is joining its new parent companies, Adidas and TaylorMade, as sponsor of Justin Rose, the British professional golfer
-
Short stops
Puma has signed a deal with the South African rugby...
Puma has signed a deal with the South African rugby player Francois Hougard to run through the 2015 IRB Rugby World Cup
-
Short stops
Canterbury will be the official kit supplier of the Sale...
Canterbury will be the official kit supplier of the Sale Sharks, an English rugby team with a history going back to 1861
-
Short stops
Teva has signed the mountain bike freerider Paul Basagoitia of...
Teva has signed the mountain bike freerider Paul Basagoitia of Nevada to its team
-
News briefs
Collective Licensing International has signed a deal with OTL Brands...
Collective Licensing International has signed a deal with OTL Brands giving the London-based firm the right to design and sell Airwalk brand headphones and other electronic accessories in Europe. The products will be launched throughout Europe this winter.
-
News briefs
While the barefoot running trend is continuing to spread,...
While the barefoot running trend is continuing to spread, Merrell is preparing the large-scale launch of a vastly expanded barefoot running footwear range, including hiking products. The American brand has already contributed to the enthusiasm for light, fast and flexible running footwear with its own Merrell Barefoot range, which sold more than ...
-
Short stops
Alberto, the German pants specialist, will accompany its line of...
Alberto, the German pants specialist, will accompany its line of golf trousers for men with a line of golf trousers for women as part of its spring/summer 2013 collection
-
News briefs
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and...
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and other brands, has been recognized as one of the best places to work in the U.K., ranking higher than any other sports company in the country. It took the 16th spot on the list established annually by the Great Place to ...
-
News briefs
In De Sport, a website for professionals in Dutch sports...
In De Sport, a website for professionals in Dutch sports retailing, went live last week. The indesport.nl website, containing plenty of news on products, market developments and all sorts of practical information, was initiated by a special advisory committee on sports retailing within the Hoofdbedrijfschap Detailhandel, itself an advisory organization ...
-
News briefs
Casall, the Swedish fitness brand, plans to launch a new...
Casall, the Swedish fitness brand, plans to launch a new digital communication platform and new packaging next September to provide consumers in Sweden, the U.K. and possibly other countries with more than just training products. The new platform will consist of packaging with QR-codes, a new fitness app, as well ...
-
News briefs
Novak Djokovic, the Serbian tennis star, is no longer sponsored...
Novak Djokovic, the Serbian tennis star, is no longer sponsored by Sergio Tacchini for clothing. The new sponsor is Uniqlo, the big Japanese sportswear brand, under a deal reported to be worth €6 million a year. Tadashi Yanai, chief executive of Fast Retailing, the company that owns Uniqlo, announced the ...
-
News briefs
Lacoste has signed a five-year partnership with Gustavo Kuerten, the...
Lacoste has signed a five-year partnership with Gustavo Kuerten, the former Brazilian tennis champion who won the Roland-Garros Tennis Open three times. He will be the new face of the brand's “Unconventional Chic” campaign, first launched by Lacoste in 2011. Nicknamed Guga, the Brazilian founded in 2000 the Guga Kuerten ...
-
News briefs
Odlo announced a contract to be the official supplier...
Odlo announced a contract to be the official supplier of underwear for about 470 people involved with all the German national ski teams. The contract has been signed initially for two years. It will cover ...
-
News briefs
Vaude has made another step toward making a dream...
Vaude has made another step toward making a dream come true – to become Europe's most eco-friendly company in the industry. Vaude says that its headquarters near Lake Constance – including the production facilities that it runs there – are now fully “climate-neutral.” This means that the company has reduced ...
-
News briefs
Adidas will be replacing Umbro as the kit supplier for...
Adidas will be replacing Umbro as the kit supplier for Sunderland FC, a Premier League team in the U.K. Starting in June, Adidas will provide uniforms for competition as well as training. Adidas will also create a full line of replica jerseys and other fan merchandise, available for purchase in ...
-
News briefs
Adidas is taking over the sponsorship of the Bolton football...
Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with ...
-
News briefs
Nobody runs faster than Usain Bolt but they can all...
Nobody runs faster than Usain Bolt but they can all wear Evospeed, Puma's first multi-category performance range While its leading rivals are getting ready for the European football championships with large-scale football campaigns, Puma is launching an international campaign around its multi-category Evospeed range, starring the Jamaican sprinter Usain Bolt. ...
-
News briefs
Chevrolet, the American automaker, has announced a three-year partnership with...
Chevrolet, the American automaker, has announced a three-year partnership with the One World Futbol Project, a B-corporation that uses sports to resolve conflicts, teach tolerance and build communities. Chevrolet will donate 1.5 million “virtually indestructible” footballs to children in disadvantaged communities worldwide, including war zones, refugee camps and disaster areas. ...
-
News briefs
Nike Football's new ad campaign, “My Time Is Now,” launched...
Nike Football's new ad campaign, “My Time Is Now,” launched last month during the Champions League final, preparing for the run-up to the Euro 2012 and the London Olympics. The tagline of the campaign is “Don't tell me I have potential,” and it features such Nike football stars as Cristiano ...
-
News briefs
Just as Nike launched its new TV commercial ahead of...
Just as Nike launched its new TV commercial ahead of the European football championships, Adidas was busy spreading the word about its new version of the Predator football boot – online. Consumers linked to Adidas through social networks were given sneak previews of parts of the Predator Lethal Zones. The brand ...
