More about brands – Page 342
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News briefs
A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
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Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com,...
Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com, to boost its already impressive growth in the country. The brand's racquets, shuttlecocks, grips, shoes, apparel and accessories are distributed in the U.K. and Ireland by Reydon Sports under the name of Li-Ning Badminton UK.
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Umbro has signed a deal to outfit the Zebras of...
Umbro has signed a deal to outfit the Zebras of the Botswana Football Association. The team will play in a qualifier for the 2014 World Cup tomorrow, but will probably be wearing interim kits as there wasn't time to get them into finalized uniforms. It is reported that Umbro beat ...
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Umbro has launched a new ad campaign, “Faces of England,”...
Umbro has launched a new ad campaign, “Faces of England,” featuring icons of English sport. First up is Paul “Gazza” Gascoigne, who last played in an England jersey in 1998. He appears in a giant billboard image on Old Street in London as well as a 30-second TV commercial.
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Quiksilver has just launched its new website, a revamped area...
Quiksilver has just launched its new website, a revamped area where users can enjoy interactive look books and a powerful search engine. It is divided into separate areas for various boardsports, making navigating it easier. It features the entire Quiksilver collection, more than 3,000 products, in a 3D interactive environment. ...
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Crocs is celebrating its 10th anniversary with the “Crocs Around...
Crocs is celebrating its 10th anniversary with the “Crocs Around the World” campaign. It has its own website, crocsaroundtheworld.com, where fans can share Crocs stories, shop for limited-edition products and get a feel for how the brand has evolved in the last decade. The site is available in 11 languages.
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Dobotex, the producer, developer and distributor of Puma lifestyle products,...
Dobotex, the producer, developer and distributor of Puma lifestyle products, plans to launch a trade competition at the Moda spring fair in Birmingham next August. The winners could get tickets to Premiership football games and a week's supply of Puma socks and underwear. The competition is available to all retailers/traders ...
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A jury organized by the Sports Unlimited fair in Valencia...
A jury organized by the Sports Unlimited fair in Valencia has awarded its annual SU+ prizes to Benito Garcia, Nike, Polar, Runnering.com and Unipreus. Garcia owns the Spanish Benitosports chain of sporting goods stores, which is one of the pillars of the Detallsport buying group. Unipreus is another major ...
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The Ryder Cup European Development Trust has reportedly donated 30...
The Ryder Cup European Development Trust has reportedly donated 30 sets of start-up golf equipment by SNAG Golf to the Hungarian Golf Federation for its junior program, which relies on PGA professionals as coaches. The federation is planning to launch a golf program in Hungarian schools.
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Kelme has signed a sponsorship deal for the next three...
Kelme has signed a sponsorship deal for the next three seasons with the Royal Racing Club of Santander, taking the place of Slam
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The same Spanish company has signed an endorsement contract with...
The same Spanish company has signed an endorsement contract with Loïc Perrin, a football player from the French Saint-Etienne first-division team
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Dainese is celebrating its 40th anniversary with a new digital...
Dainese is celebrating its 40th anniversary with a new digital magazine titled “Legends”
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Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa...
Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa
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Powakaddy has extended its contract with England Golf as its...
Powakaddy has extended its contract with England Golf as its official trolley supplier
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Puma has extended its sponsorship contract with Schalk Burger, the...
Puma has extended its sponsorship contract with Schalk Burger, the famous Springbok player also known as “Schalla,” beyond 2015
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Odlo is responding to the fact that German customers have...
Odlo is responding to the fact that German customers have grown bigger over the past decades by adjusting the sizes of its garments to the latest research. The adjustments are being made by the Swiss marketer of functional sportswear on the basis of a long-term field research project called “Size ...
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Mitac Europe, a marketer of GPS devices, is about to...
Mitac Europe, a marketer of GPS devices, is about to launch its own line of bicycle-related products called Mio Cycle. The new line of products will be distributed in the German-speaking countries by CicloSport, which is a vendor of bike computers and wrist-top electronic devices.
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Through a new partnership, OrthoLite's insole technology will be incorporated...
Through a new partnership, OrthoLite's insole technology will be incorporated into the footwear of Carhartt, the American brand of work clothing and accessories
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Sport 1 has been ranked first in customer satisfaction among...
Sport 1 has been ranked first in customer satisfaction among sporting goods retailers in Norway, while Stormberg has been voted first among Norway's most visible companies for its reputation. The rankings for customer satisfaction, compiled every year by Norsk Kundebarometer (NKB) at the BI Norwegian Business School, are based on ...
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Andrea Fischbacher, the Austrian gold medalist in the Super G...
Andrea Fischbacher, the Austrian gold medalist in the Super G at the Vancouver Olympics in 2010, will compete using Völkl equipment through a new sponsorship deal. Her former sponsor was Atomic. Other new members of Völkl's team include Eva-Maria Brem of Austria, five-time top 10 finisher in World Cup GS ...