More about brands – Page 343
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News briefs
Starting July 1, Puma will be the technical and licensing...
Starting July 1, Puma will be the technical and licensing partner of RCD Espanyol, the football club from Barcelona that plays in Spain's La Liga. It has been sponsored until now by Li-Ning. Puma will provide playing kits for all the teams associated with the club, including the Espanyol B ...
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Elan received the prestigious title of “Most Innovative Brand” of...
Elan received the prestigious title of “Most Innovative Brand” of sports equipment in 2012 from the jury of the Plus X Awards. The Slovenian brand, which has already collected several other awards, was one out of 25 brands that were given prizes in as many product categories at a ceremony in ...
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Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the International Biathlon Union World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World ...
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News briefs
Blue Tomato, the big international online and offline retailer of...
Blue Tomato, the big international online and offline retailer of boardsports products based in Austria, is encouraging its customers to buy its reusable “Surfer's Bottle” to reduce plastic bottle waste, raising general awareness of environmental issues while helping the people of Bali and neighboring islands. One-fifth of the proceeds from ...
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News briefs
Shock Doctor has entered a multi-year deal with Akeem Ayers,...
Shock Doctor has entered a multi-year deal with Akeem Ayers, a linebacker for the Tennessee Titans of the NFL. He will wear custom mouthguards, ShockSkin protective equipment, Velocity Motion 360 base layers, chin straps, and wraps and supports when he reports for training this summer. He will also serve as ...
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News briefs
Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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Short stops
JD Sports has won the title of “Most Improved U.K....
JD Sports has won the title of “Most Improved U.K. Retailer” in a survey of 6,000 British consumers conducted by Verdict
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Hummel is understood to be replacing Kappa as the sponsor...
Hummel is understood to be replacing Kappa as the sponsor of Stade de Reims, a French football team that has qualified to re-enter the first division of the French Football League
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Macron's new five-year sponsoring contract with the Roman Lazio team...
Macron's new five-year sponsoring contract with the Roman Lazio team is said to be worth about €15 million
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Atomic has extended its sponsorship agreement with Benjamin Raich and...
Atomic has extended its sponsorship agreement with Benjamin Raich and Marlies Schild until 2014
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The Italian designer Pier Callegarini has received four nominations for...
The Italian designer Pier Callegarini has received four nominations for next November's Grandesign Etico International Award in relation to the ethical and environmental-friendly work that he has done for Crocs, Maresca, Varlion and Vaude
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News briefs
Amer Sports has promoted Jean-Yves Couput to the position of...
Amer Sports has promoted Jean-Yves Couput to the position of global marketing manager for its Suunto brand. Stationed at Amer's U.S. office in Ogden, Utah, he recently acted as global outdoor brand manager for Salomon and as marketing director for Amer's winter and outdoor sports activities in the Americas. Couput ...
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News briefs
Odlo, which used to rely mainly on its own membranes,...
Odlo, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore's Windstopper technology mainly in its lines of running and bike wear. ...
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News briefs
Under Armour's new Coldblack sportswear collection launched in the U.S....
Under Armour's new Coldblack sportswear collection launched in the U.S. in March was developed with the help of Schoeller, a Swiss company specializing in innovative textile technologies, and Clariant, a global leader in specialty chemicals. The collection features advanced UV protection and reflection by reducing the absorption of heat rays, ...
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News briefs
One Way, the Finnish Nordic sports company, has signed a...
One Way, the Finnish Nordic sports company, has signed a deal with the World Cup winner and Tour de Ski winner Dario Cologna of Switzerland. He will use the company's Diamond Storm Premio poles starting this spring. The company has also signed up Sami Jauhojärvi, the Finnish World Cup ...
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News briefs
Regatta announced that it has been awarded the prestigious Queen's...
Regatta announced that it has been awarded the prestigious Queen's Award for Enterprise: International Trade 2012. Given every year to companies in all sectors on the British Queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the ...
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News briefs
Puma is rolling out its “Bring Me Back“ program in...
Puma is rolling out its “Bring Me Back“ program in cooperation with I:CO, a global recycling company. Starting today, Puma is installing recycling bins at its corporate stores in Germany, allowing customers to dump used shoes, apparel and accessories of any brand. The idea is to reuse them, if the ...
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News briefs
The Development League of the NBA has signed a sponsorship...
The Development League of the NBA has signed a sponsorship deal with Banco Bilbao Vizcaya Argentaria S.A. making the Spanish bank the presenting partner of the league's playoffs and finals. BBVA has partnered with the NBA for two years, but this extends the deal to include a combined D-League/BBVA logo ...
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News briefs
Asics' Running Expo, held in Paris in conjunction with the...
Asics' Running Expo, held in Paris in conjunction with the Paris Marathon, drew nearly 65,000 visitors over its two and a half days, April 12-14. At its 1,000-square-meter stand, Asics sold more than 1,000 pairs of shoes, signed up 482 people for the MyAsics program, and tested 515 people with ...
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News briefs
Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
