More about brands – Page 344
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A few weeks after it snatched a four-year sponsorship agreement...
A few weeks after it snatched a four-year sponsorship agreement with the Rugby Football Union, Canterbury inked a three-year partnership with the Leicester Tigers. The deal to act as a the kit supplier of England Rugby marked the return of Canterbury to the forefront of the rugby market, particularly since ...
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Reebok has signed an agreement with the Planet Funk, a...
Reebok has signed an agreement with the Planet Funk, a well-known Italian electronic dance music group. The deal is part of an integrated marketing campaign in Italy that will involve dedicated merchandising in Athletes World stores and on the internet. A co-signed limited edition will be marketed for spring/summer 2013.
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Callaway Golf has announced a multi-year sponsorship contract with Kelly...
Callaway Golf has announced a multi-year sponsorship contract with Kelly Kraft, who became the U.S. amateur golf champion last year. After earning a spot at this year's Masters tournament, he made his professional debut this week at the Valero Texas Open in San Antonio.
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Mizuno has announced a collaboration agreement with Lásló Nagy, the...
Mizuno has announced a collaboration agreement with Lásló Nagy, the captain of the Spanish Futbol Club Barcelona Intersport, who is described as the best handball player in the world
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Most Nike Golf athletes playing in the Masters tournament in...
Most Nike Golf athletes playing in the Masters tournament in the U.S., the first major golf championship of the season, will wear the company's limited edition Lunar Control footwear. The shoe is lightweight but provides stability through its Flywire technology, and is well-cushioned for walking the greens. Made of waterproof ...
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Dobotex, the Dutch-based knitting company owned by Puma, is launching...
Dobotex, the Dutch-based knitting company owned by Puma, is launching a collection of socks associated with the European football championships planned for next June and July in Poland and Ukraine. The socks will feature the flag of several major participating countries – in particular England, France, Germany, Italy, the Netherlands ...
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Tern, the young urban cycling company, has won a prestigious...
Tern, the young urban cycling company, has won a prestigious Red Dot Award for product design with its Verge Duo folding bicycle. The Taiwan-based firm was launched only last year by Joshua Hon, son of the founder of Dahon, the established specialist in folding bicycles. Since then, Tern has been distinguished three ...
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Adidas is rolling out a new multi-channel advertising campaign in...
Adidas is rolling out a new multi-channel advertising campaign in the U.K., saying it's its biggest ever in the country. The centerpiece of its “Take the Stage” campaign is a 60-second TV commercial that features Victoria Pendleton, Louis Smith and Tom Daley, all members of Team GB, as well as ...
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Atomic has extended its partnership contract with Carlo Janka until...
Atomic has extended its partnership contract with Carlo Janka until 2016. The new deal with the 26-year-old Swiss ski racer adds Atomic branded helmets and goggles to the standard package of skis, boots and bindings.
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Skullcandy has partnered with the Berrics, the Los Angeles indoor...
Skullcandy has partnered with the Berrics, the Los Angeles indoor skate park and corresponding website. Skullcandy's name and logo will appear prominently throughout the website and in the content that Berrics will upload to the site. A Skullcandy gaming zone and recording studio at the park will offer exclusive branded ...
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Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports...
Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports aid”), a nonprofit foundation that supports athletes and hopeful talents who may make it onto the stage at the Olympics or other top sports events. Since 1967, Deutsche Sporthilfe has supported 44,000 athletes financially, though only West Germans benefited from ...
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Penalty, the leading Brazilian brand of football products, which entered...
Penalty, the leading Brazilian brand of football products, which entered the Spanish market two years ago, has announced a sponsorship deal with the Pozo Murcia football team
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Nike will be the title sponsor of the 10K, the...
Nike will be the title sponsor of the 10K, the running race due to take place in the streets of London on July 8, involving an estimated 25,000 runners
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Prada will outfit the Italian National Sailing Team for this...
Prada will outfit the Italian National Sailing Team for this year's Olympic and Paralympic Games; another luxury Italian brand, Giorgio Armani, is designing uniforms for other sports in the Games
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Specialized, according to a report from velobiz.de, is getting serious...
Specialized, according to a report from velobiz.de, is getting serious about electric bicycles and has now presented its own range of pedelecs, which are said to be more sportive than other products on the market. Specialized's idea is to market a bicycle, called “Turbo,” which is designed for high speed ...
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A new collection of Billabong clothing based on designs by...
A new collection of Billabong clothing based on designs by Andy Davis is hitting European stores this month. The range is supposed to celebrate the fun and funk of surfing's bohemian lifestyle, according to Boardsport Source magazine. Based in San Diego, Davis has developed a strong reputation as a surf ...
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News briefs
Boss Green, the golfwear brand of Hugo Boss, is paying...
Boss Green, the golfwear brand of Hugo Boss, is paying tribute to football with a new line of sports shirts designed for six countries participating in the Euro 2012 tournament. The limited edition shirts, for France, Italy, Germany, Spain, Poland and England, features the national flag across the chest along ...
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News briefs
The partnership between Nike and Liberty, the department store in...
The partnership between Nike and Liberty, the department store in London, continues with this month's launch of their new collection. Nike's Cortez, Air Max One and Nike Free 5.0 will be available with Liberty's Lagos Laurel print. In May, three more shoe styles will get the Liberty treatment: the Blazer, ...
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Gonso is putting out Agion Active, a line of bikewear...
Gonso is putting out Agion Active, a line of bikewear that uses silver ions to reduce bacteria and the bad smell generated by sweat
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J'hayber, the Spanish shoe company, is launching a line of...
J'hayber, the Spanish shoe company, is launching a line of sports shoes developed together with Dani Martin, a well-known Spanish singer
