More about brands – Page 345
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News briefs
According to a recent report from Sportlab, a Paris-based market...
According to a recent report from Sportlab, a Paris-based market research company specializing in sports, Adidas and Nike enjoy the best brand awareness among French consumers as far as sports is concerned. In football, the brand that was most mentioned by consumers was Adidas with 35 percent, followed by Nike ...
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Confirming rumors, the Everton Football Club has announced a three-year...
Confirming rumors, the Everton Football Club has announced a three-year partnership with Nike, starting with the 2012/13 playing season. As the technical partner of the English Premier League team, the Swoosh will provide the Blues' match and training kits as well as a Nike Pro Combat range, extending the club's ...
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And 1 has signed an endorsement deal with Marcus and...
And 1 has signed an endorsement deal with Marcus and Markieff Morris. The twins, who are from Philadelphia like the brand, were picked by the NBA in the 2011 draft. They play with the Houston Rockets and the Phoenix Suns teams, respectively.
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British Prime Minister David Cameron has donated a customized Dunlop...
British Prime Minister David Cameron has donated a customized Dunlop tennis table made in the U.K. to the White House following his recent visit to the U.S. He decided to make the gift to President Barack Obama because the two played table tennis at a school in south London when ...
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The Smart Cap by Arena has won the prestigious Red...
The Smart Cap by Arena has won the prestigious Red Dot Award for design. Designed for swimmers with long hair, the swim cap features an inner band to keep the hair in place while pulling the cap on. About 1,800 manufacturers from 58 countries submitted 4,515 products for the Red ...
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News briefs
This month New Balance is launching its first TV ad...
This month New Balance is launching its first TV ad campaign in the U.K. to celebrate its 30 years of manufacturing there. The commercial features 100 people recruited from local running clubs in the Flimby, Cumbria, area, where its factory is located, to highlight New Balance's commitment to the local ...
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News briefs
Lurbel has launched a new website and a new advertising...
Lurbel has launched a new website and a new advertising campaign around the “Free to move” concept as part of a restyling of its image. For this Spanish manufacturer of sports socks and sports underwear, these actions coincide with its 20th anniversary and the launch of its new Bmax line ...
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Short stops
Skullcandy's latest endorser is Kate Upton, a supermodel who made...
Skullcandy's latest endorser is Kate Upton, a supermodel who made the cover of Sports Illustrated with her swimsuit
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According to a report in a local Spanish newspaper, Li-Ning...
According to a report in a local Spanish newspaper, Li-Ning may replace Adidas as the sponsor of Zaragoza's football team
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The 1t4i cycling team changes its name to Argos-Shimano, after...
The 1t4i cycling team changes its name to Argos-Shimano, after the names of its two sponsors
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News briefs
Rapala is introducing its new Eco Wear Reflection waders to...
Rapala is introducing its new Eco Wear Reflection waders to alleviate stress on water ecosystems. Renewable energy is used in their production. They are made with DuPont Cerenol Polyol technology, a family of polyether polyols that are manufactured in a sustainable process. This technology is applied to the waders to ...
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Arena International has come out with its Powerskin Carbon-Pro high-end...
Arena International has come out with its Powerskin Carbon-Pro high-end performance swimwear. The line, developed in collaboration with Kinetech Labs, integrates a carbon cage into the design for muscle compression and superior fit.
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News briefs
Body Glove Footwear is coming out in the U.S. with...
Body Glove Footwear is coming out in the U.S. with its own line of minimalist technology footwear, called 3T Barefoot, that has a three-toed slot design to account for the fact that the smaller three toes on each foot cannot move as effectively as the first two toes. The amphibious ...
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Craft of Sweden is bringing out a range of seamless...
Craft of Sweden is bringing out a range of seamless baselayer ski garments made of merino wool
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Erima is coming out with its first collection of basketball...
Erima is coming out with its first collection of basketball clothing
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News briefs
Both Adidas and Puma are apparently placing more emphasis in...
Both Adidas and Puma are apparently placing more emphasis in their communication strategies on the sports performance segment. Adidas' new advertising campaign for this year, described as the biggest in its history, is intended to highlight the brand's offerings in this segment, which still represents more than 70 percent of ...
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News briefs
A big Austrian sporting goods retailer, Intersport Bründl, has won...
A big Austrian sporting goods retailer, Intersport Bründl, has won an international award in Las Vegas as the best “hardline specialty store.” Beating applications from all over the world, its new store in the Tyrolean ski resort of Ischgl got the 2012 A.R.E. Award in this category. The three-storey outlet ...
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Erima has signed a sponsorship and supply agreement with Doris...
Erima has signed a sponsorship and supply agreement with Doris and Stefanie Schwaiger. The two sisters are the Austrian champions in beach volleyball (or sand volleyball, as the game is now called in the U.S.), and the German company hopes that they are going to make it to the Olympic ...
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News briefs
Bogner won the German Shoe Prize 2012 during the international...
Bogner won the German Shoe Prize 2012 during the international GDS shoe trade show held in Düsseldorf earlier this month. The jury picked two styles of fashionable shoes for men and women from the brand's autumn/winter footwear collection, ‘Kitzbühel‘ and ‘St. Anton,' which take their inspiration from winter sports. The ...
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News briefs
Merrell has launched a new page on its website to...
Merrell has launched a new page on its website to educate and train women in the use of its Merrell Barefoot shoes for running and fitness. The page carries the title “Pretty Strong” and encourages the viewer to “unleash your natural power, embrace your natural beauty.” Three women with different ...