More about brands – Page 347
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News briefs
Look, the French cycling specialist that launched clip-on pedals, and...
Look, the French cycling specialist that launched clip-on pedals, and Polar, which specializes in sports-related heart rate monitoring, have teamed up to introduce the first pedal with an integrated system to measure pedaling power. The new Kéo Power pedals by Polar and Look measure the pedaling power on each side ...
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The Canadian Department of National Defense has awarded a contract...
The Canadian Department of National Defense has awarded a contract to Helly Hansen to make an inflatable life preserver for members of the Navy. The Maritime Pouch is worn on a belt so it doesn't hinder the user, and the life preserver can be removed from the pouch and inflated ...
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New Balance and K-Way have announced the introduction in France...
New Balance and K-Way have announced the introduction in France of a co-branded limited series of color-coordinated sneakers and windbreakers
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Puma is replacing Adidas as official supplier of all the...
Puma is replacing Adidas as official supplier of all the Slovak national football teams through the 2014 Fifa World Cup qualifying campaign. The new kit developed by Puma will be unveiled during Slovakia's game against Turkey on Feb. 29. The Wildcat has also extended and expanded its deal with the ...
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Wed'ze, the 5-year-old snow sports brand of Décathlon, is going...
Wed'ze, the 5-year-old snow sports brand of Décathlon, is going to be the official supplier of the European Winter X Games in the French resort of Tignes on March 14-16. The event will give the brand an opportunity to preview a portion of its fall/winter 2012-13 collection of hardware. Visitors ...
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Yaktrax unveiled its new logo and motto at the Outdoor...
Yaktrax unveiled its new logo and motto at the Outdoor Retailer Winter Market in January. The new logo depicts a yak and a bold new font, and the company's new tagline is “Winter traction for all you do.” The company is working to build its brand, which includes introducing new ...
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News briefs
Exceed Company, the Chinese company that markets the Xidelong brand...
Exceed Company, the Chinese company that markets the Xidelong brand of sports shoes and apparel, has received the Outstanding Contribution Award from the country's General Administration of Sport for the second consecutive year. It got the award for the company's “Fitness for All” campaign, described as a charitable social initiative ...
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Cutter & Buck has unveiled a new logo and a...
Cutter & Buck has unveiled a new logo and a new brand identity, based on its heritage from the Pacific Northwest part of the U.S.
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Distributed in Spain by Aguirre y Cia since one year...
Distributed in Spain by Aguirre y Cia since one year ago, Select has signed a two-year deal for its balls with the Catalunyan Handball Federation
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Erima has signed up as the official supplier for the...
Erima has signed up as the official supplier for the London Games of LOSV, the Olympic sports team from Lichtenstein
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Rossignol has extended until 2014 its sponsorship deal with Christof...
Rossignol has extended until 2014 its sponsorship deal with Christof Innerhofer, the 27-year-old alpine ski champion from South Tirol
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One Way has extended its 2-year-old partnership with the French...
One Way has extended its 2-year-old partnership with the French Ski Federation as exclusive supplier of textiles and footwear to its Nordic ski teams until 2018
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Carlos Santana, the catcher for Major League Baseball's Cleveland Indians,...
Carlos Santana, the catcher for Major League Baseball's Cleveland Indians, has joined the team of Shock Doctor, the maker of sports protection and mouthguards; part of the partnership involves him advising the company on product development
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News briefs
Amer Sports has been informed that Orkla of Norway has...
Amer Sports has been informed that Orkla of Norway has reduced its holdings in the Finnish group below 5 percent of the total equity, down to 3.2 percent as of Feb. 6. Orkla was previously a major investor in Viking and Helly Hansen, among other companies. The Norwegian fund bought ...
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News briefs
Amer Sports Winter and Outdoor Americas is opening the first...
Amer Sports Winter and Outdoor Americas is opening the first Salomon flagship store in the U.S. in late March. It will be located in the City Creek Shopping Center in Salt Lake City, Utah. It will sell Salomon apparel, footwear and other softgoods, but no hardgoods – customers will be ...
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News briefs
Nikita, the maker of boardsports-inspired streetwear for women recently acquired...
Nikita, the maker of boardsports-inspired streetwear for women recently acquired by Amer Sports, is expanding into hardgoods. For the 2012-13 season, the company will produce two new snowboards designed for females. The Sideway Sista comes in sizes from 138 to 156, and the Chickita ranges from 135 to 152. They ...
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News briefs
Crocs has announced that it was exploring licensing agreements as...
Crocs has announced that it was exploring licensing agreements as a means to expand beyond footwear. The company said that more than 200 million pairs of Crocs had been sold in over 90 countries, and it was time to capitalize on the strength of the brand with other products. A ...
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News briefs
Adidas stores worldwide will carry a new line of streetwear...
Adidas stores worldwide will carry a new line of streetwear co-branded with Porsche Design from the autumn/winter 2012/13 season. Marketed as Adidas Originals by Porsche Design and comprising about 400 items, including shoes, the line will be cheaper, younger and less technical than the bigger, existing luxury sports collection developed ...
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News briefs
The Hohenstein Institute in Bönnigheim, Germany, which opened an office...
The Hohenstein Institute in Bönnigheim, Germany, which opened an office in Hong Kong in December, is proposing two new textile products that could be useful for sports apparel. HP2G is a hybrid yarn that combines the benefits of synthetic fibers with those of wool, providing thermal insulation while wicking away ...
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News briefs
At the recent Ispo Munich fair, YKK presented a revolutionary...
At the recent Ispo Munich fair, YKK presented a revolutionary zipper for lightweight garments. Its new “Ultra Light Zipper” is directly and seamlessly applied on a wide breathable membrane fabric, decreasing the weight of the entire garment. Additionally, it is highly packable. The innovation is designed for half front zippers ...
