More about brands – Page 348
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News briefs
SealSkinz, the British maker of waterproof breathable socks, hats and...
SealSkinz, the British maker of waterproof breathable socks, hats and gloves, has gotten ISO9001 status for its quality management systems. Being registered with this status is often a requirement for companies wanting to supply the personal protective equipment market, which is one of SealSkinz' targets. Its products are also used ...
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News briefs
Nike has formed a partnership with DyeCoo Textile Systems B.V.,...
Nike has formed a partnership with DyeCoo Textile Systems B.V., a Dutch company that has developed and built the first commercially available waterless textile dyeing machines. The technology uses recycled carbon dioxide and thus eliminates the use of water for dyeing textiles. Nike said it thinks the process could revolutionize ...
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News briefs
W.L. Gore & Associates says that it should be...
W.L. Gore & Associates says that it should be able to increase the percentage of Bluesign certified laminates that it offers to garment manufacturers to 50 percent within three years, up from a 20 percent ratio for those embedded in the next autumn/winter collections. It has a goal of ...
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News briefs
The football legend Pelé has chosen Legends 10, a U.S....
The football legend Pelé has chosen Legends 10, a U.S. company, to represent his image worldwide. It will take care of his brand's agreements and licensing, as well as appearances by the athlete himself.
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News briefs
Macron, the Italian label of technical sportswear, is replacing Nike...
Macron, the Italian label of technical sportswear, is replacing Nike as the supplier of the kit for the Aston Villa FC, a team in the Barclays Premier League. The £15 million (€18.0m-$23.5m) deal takes effect for the start of the 2012-13 season and runs through May 2016. Macron will produce ...
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News briefs
Wilson Racquet Sports has extended its sponsorship deal with the...
Wilson Racquet Sports has extended its sponsorship deal with the International Tennis Federation, providing the official ball for men's and women's national team competitions as well as tournaments such as the Davis Cup and the Fed Cup. Wilson first started partnering with the Davis Cup in 2002, adding the Fed ...
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News briefs
Sabotage, the Norwegian snow sports clothing brand, has become the...
Sabotage, the Norwegian snow sports clothing brand, has become the official clothing provider for the World Snowboard Championships in Oslo. According to Sportsbransjen, this is the first time a Norwegian clothing brand has sponsored such a large event, something that usually falls on larger, international firms. Sabotage is a 2-year-old ...
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Short stops
Polar has signed up a leading female triathlete, Virigina Berategui...
Polar has signed up a leading female triathlete, Virigina Berategui from Spain
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Short stops
Arena has extended its sponsorship of the National Swimming League...
Arena has extended its sponsorship of the National Swimming League of the U.K. by three years
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News briefs
Amer Sports has decided to cancel 3,000,000 own shares, representing...
Amer Sports has decided to cancel 3,000,000 own shares, representing 2.5 percent of the company's equity. After the cancellation, Amer will have a total of 118,517,285 outstanding shares, including 1,012,125 treasury shares. Separately, the Finnish group has confirmed that it will redeem €60 million worth of hybrid bonds issued in ...
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News briefs
Amer Sports is closing down its subsidiary in Brazil, which...
Amer Sports is closing down its subsidiary in Brazil, which was selling the Wilson and Salomon brands. It was decided earlier this month that the office in São Paulo would be shuttered, and that distribution of Salomon in Brazil would be attributed to Winner, the outdoor brand's longtime distributor in ...
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News briefs
Amer Sports Winter and Outdoor Americas is opening the first...
Amer Sports Winter and Outdoor Americas is opening the first Salomon flagship store in the U.S. in late March. It will be located in the City Creek Shopping Center in Salt Lake City, Utah. It will sell Salomon apparel, footwear and other softgoods, but no hardgoods – customers will be ...
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News briefs
MTS, the big German manufacturer and distributor of indoor and...
MTS, the big German manufacturer and distributor of indoor and racquet sports products, has acquired the Beachminton brand from a company outside the core sporting-goods business. Under this label, it will market sets of badminton racquets and balls which, MTS claims, are by far more wind-resistant than traditional gear, making ...
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News briefs
In a ceremony at Ispo, Messe München announced the overall...
In a ceremony at Ispo, Messe München announced the overall winners of this year's ISPO AWARDs. In the action sports category, the prize went to NOW Snowboarding for its innovative binding system I.P.O. The overall winner in the outdoor category is Cable Vario, the via ferrata set by Edelrid. In the ...
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News briefs
Napapijri, the outdoor lifestyle brand of VF Corporation, is introducing...
Napapijri, the outdoor lifestyle brand of VF Corporation, is introducing a more technical line of apparel for the next fall/winter season. Called Napa Tech, it consists of 14 items for men and women including polar fleece priced at €129, €299 jackets and ski tops and bottoms sold at €479 and ...
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News briefs
Lafuma has signed a licensing deal with a French fashion...
Lafuma has signed a licensing deal with a French fashion company, Carven, for the production and distribution of a small line of daypacks and accessories, with retail prices ranging from €290 to €350. They will be sold next autumn at Carven's stores and at some of Lafuma's stores in France ...
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News briefs
W.L. Gore and Norrøna have entered into an agreement with...
W.L. Gore and Norrøna have entered into an agreement with a Norwegian ski area, Røldal, and to the local ski competitions the Røldal Freeride World Tour and the Røldal Freeride Challenge. Under the agreement, Gore and Norrøna will act as the official suppliers of technical ski and snowboard wear. The ...
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News briefs
Sweden's Kask and Norway's Sweet Protection are collaborating for next...
Sweden's Kask and Norway's Sweet Protection are collaborating for next winter with the launch of a new helmet and ski goggles designed to work together. Kask's new goggle, the Mask 4 Charger, will be designed to fit perfectly with a special version of Sweet Protection's popular Igniter helmet in ...
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News briefs
Lazer, the Belgian brand of helmets known from the cycling...
Lazer, the Belgian brand of helmets known from the cycling industry, launched its first collection of ski and snowboard helmets during Ispo '12. Taking its experience and knowledge from the cycling industry, the company developed the first collection of snow helmets. Lazer has been setting up a completely new distribution ...
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News briefs
Nike is introducing a new sole meant to be used...
Nike is introducing a new sole meant to be used by amputee athletes. The Nike Sole was designed in conjunction with Össur, an orthopedics company known for its prosthetic innovations, and Sarah Reinertsen, the amputee triathlete and world record holder. The sole works with Össur's Flex-Run prosthetic blade. Nike built ...
