More about brands – Page 349
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News briefs
Fila is working with two of its retailers, one in...
Fila is working with two of its retailers, one in the U.K. and one in Sweden, to revive the Trailblazer shoe, which was a big seller in the 1990s. Footpatrol, based in London, and Sneakers and Stuff of Sweden will offer the co-branded shoe, which uses the old style as ...
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Briko, the Italian sports brand, has a new line of...
Briko, the Italian sports brand, has a new line of underwear out for cyclists that uses Dryarn microfiber by Aquafil. The collection is called Il Noce after Rinaldo Nocentini, the professional cyclist who worked with Briko on developing the underwear. One piece is a sleeveless jacket made from Dryarn with ...
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Puma has announced a new multi-year partnership with BMW Motorsport,...
Puma has announced a new multi-year partnership with BMW Motorsport, effective from Feb. 1. The new contract calls for the brand to be the exclusive licensee for BMW Motorsport footwear, clothing and accessories, with a distribution focus on Europe and on emerging markets. Puma will also be the official supplier ...
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Ispo gave a special life achievement award last Tuesday night...
Ispo gave a special life achievement award last Tuesday night to Willy Bogner, whose company crossed the €200 million threshold last year in terms of direct and licensees' sales, reaching a level of €213 million, up from €194 million in 2010. Half of the turnover was generated outside Germany and ...
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News briefs
More than 8,000 readers of the German edition of Runner's...
More than 8,000 readers of the German edition of Runner's World answered the magazine's survey about the best running shoes, and Asics came out in the lead. The running brand swept all five categories, and its Gel-Kayano winning in the stability category as well as for “best update.”
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Lacoste has signed a four-year sponsorship deal with John Isner,...
Lacoste has signed a four-year sponsorship deal with John Isner, the tall 26-year-old American tennis player
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Karen Stupples, the winner of the 2004 Women's British Open,...
Karen Stupples, the winner of the 2004 Women's British Open, has signed a deal with Wilson Golf
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Reef is the new sponsor of the surfers Luke Davis...
Reef is the new sponsor of the surfers Luke Davis and Kai Otton
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News briefs
K2 has announced that it is determined to move into...
K2 has announced that it is determined to move into the business of outerwear. In 2013, the ski company will present its line of apparel, which is set to complement K2's offer of backcountry, all-mountain and freestyle hardgoods. In charge is Mark Valdez as outerwear product director; he was with ...
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News briefs
Brekka, the Italian company specializing in sports headwear and other...
Brekka, the Italian company specializing in sports headwear and other accessories and apparel, has a new licensing agreement with Warner Brothers for the development of new collections inspire by its DC Comics and Looney Tunes characters. Based on this agreement Brekka has created five junior collections for fall/winter 2012-13. They ...
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News briefs
Falke is introducing a collection of seamless underwear targeted at...
Falke is introducing a collection of seamless underwear targeted at people who participate in winter sports. The German sports apparel brand says it is the first ever to have a plush-knitted inside. Called the First Layer Falke Skiing Comfort Fit range, the collection of 3D circular knitted underwear uses ThermaCool ...
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News briefs
Adidas Action Sports will launch new advertisements for skateboarding publications...
Adidas Action Sports will launch new advertisements for skateboarding publications globally. The recent marketing campaign was shot in Montreal and all sponsored skaters are featured in the print and social media campaign. In February, Adidas Action Sports will sponsor Les Obstacles, an event in Paris, which will be the biggest ...
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News briefs
Nike's action sports operations are collaborating with the artist Pushead...
Nike's action sports operations are collaborating with the artist Pushead for the coming fall/winter collection. Shoes, outerwear and apparel from all product segments – skateboarding, snowboarding and surfing – feature his colorful designs. Nike Action Sports restructured its product segments recently in order to concentrate on those three sports groups ...
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News briefs
Energear, the new textile technology from Schoeller that returns energy...
Energear, the new textile technology from Schoeller that returns energy radiated by the body back to it, has been tested by the Hohenstein Institute, which confirmed its efficacy. Schoeller says that every living creature emits Far Infrared Rays into the environment. Energear uses a titanium-mineral matrix to reflect these rays ...
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News briefs
Schoeller-Sense is one of the latest fabrics to come form...
Schoeller-Sense is one of the latest fabrics to come form the Swiss textile company. Schoeller promotes the new fabric as the perfect thing to wear for yoga, Pilates or other exercise, described as soft, flowing and skin-friendly. They hold their shape, unlike jersey or knitwear, making them suitable for outings ...
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News briefs
Dainese reports great progress in applying its airbag technology to...
Dainese reports great progress in applying its airbag technology to top-level alpine ski racing under a deal signed with the International Ski Federation one year ago. It has already conducted more than tests to define the shape of the airbag and the location of the gas generators, as well as ...
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Avia will soon have a line of fight and training...
Avia will soon have a line of fight and training shoes out under a new licensing partnership the brand has struck with Ringstar, the martial arts brand
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Sport Finance, the French Kappa licensee, has obtained the rights...
Sport Finance, the French Kappa licensee, has obtained the rights to sell a line of New York Yankees street shoes in France, Belgium, Switzerland and the Iberian Peninsula
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News briefs
Kappa has signed a three-year deal with the Jamaica Football...
Kappa has signed a three-year deal with the Jamaica Football Federation to supply the kits for the country's nine national teams, including the men's national team, the Reggae Boyz, including for World Cup play in 2014. The $2 million deal by the Italian sportswear brand doesn't include a $350,000 incentive ...
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News briefs
Adidas has become the official sportswear partner of the Professional...
Adidas has become the official sportswear partner of the Professional Squash Association (PSA) World Tour, in a two-year deal. The agreement comes as the PSA is implementing a business plan to capitalize on increasing media interest in the sport. Adidas said it was attracted by squash because the number of participants ...