More about brands – Page 35
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News briefsOfficial launch of the FIFA World Cup licensed double seal
Recently, FIFA approved Beijing Huaxia Chuanshi Collection Co., Ltd. to be the licensee of the FIFA World Cup Qatar 2022™ and the FIFA Women’s World Cup Australia & New Zealand 2023™ in China, and their products of the FIFA World Cups licensed double seal were officially launched. The seal has ...
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News briefsDakine introduces its first recyclable technical outerwear kit
Source: dakine.com W’s Sender Stretch jacket Dakine has launched the Sender Stretch 3L Series jacket and pants, a technical and durable winter outerwear kit that can be recycled. The Sender, available for men and women, is “thoughtfully built with durability and longevity in mind, withstanding multiple 100-day ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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News briefsNew staff at Sidas and Therm-ic Germany and Austria
Source: Sidas / STC Christoph Dainhammer STC Distribution GmbH, responsible for the distribution of the Sidas and Therm-ic brands in Germany and Austria, has recruited several new team members. Source: Sidas / STC Jessica May Christoph Dainhammer, who joined STC in mid-October, gained two ...
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ArticleZalando expands range to include adaptive fashion
Zalando is expanding its range to clothing, shoes and accessories that are geared to the needs of people with disabilities and are deliberately designed to be easier to use by people with permanent or temporary impairments. The addition of adaptive fashion to its product range is an important milestone for ...
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SponsoredPrimaLoft’s 360° approach to elevate performance and sustainability through innovation
Find out more about Primaloft’s pillars for a reduction of the environmental footprint.
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News briefsDeporvillage launches its third own-brand
Deporvillage has developed a brand of technical men’s and women’s apparel and accessories for the outdoor market, according to DiffusionSport. The new Reld brand offers T-shirts, pants, fleeces jackets, vests, windbreakers, gloves and socks, manufactured with proprietary materials such as Reld Warm Keeper, Reld Dry Keeper, Reld Water Shelter and ...
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News briefsQuiksilver releases “Surf the Mountain” range of snow gear
Quiksilver has introduced a full range of snow gear for snowboarders and skiers, dubbed “Surf the Mountain,” with pieces designed and tested by the brand’s athletes. The collection comprises jackets, bibs, pants and fleece and is complete with performance outerwear created and worn by riders like Travis Rice, Sammy Carlson, ...
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Infographics & DataAnnual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
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News briefsErgatta enters Europe
Following its launch in the U.K. and Ireland, the Ergatta Rower will be available in Europe from Oct. 21, first in the DACH region at Waterrower|Nohrd and its brand stores for EUR 2,995.00. New York-based game-based fitness company Ergatta was founded in 2020. To use Ergatta’s software and thus gain ...
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ArticleSanctions deprive Russian athletes of much-needed apparel
Russian athletes barred from most international competitions following the Russian invasion of Ukraine now experience a shortage of apparel for training and performing. To meet the demand for athletic apparel for the near future of the Russian Olympic sports federations, investments of 2.5 billion roubles (€42m) are required, said Vasily ...
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News briefsSmith announces zero plastic waste in winter packaging and beyond
Smith Optics announced it will eliminate plastic waste in new packaging for winter sports and eyewear products beginning in Fall 2022. This includes the removal of plastic windows on goggle boxes, poly bags and internal plastic protectors in all new packaging. In addition, all new retail boxes will now be ...
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News briefsAnna Gasser wins Austria’s “Sportswoman of the Year” award
Source: Red Bull Content Pool Anna Gasser Snowboarder Anna Gasser was named Austria’s “Sportswoman of the Year” at the Lotterien Sporthilfe Gala in Vienna. This is the third time Gasser has received the coveted trophy. In the “Sportsman of the Year” category, soccer star David Alaba, who ...
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News briefsSwiss Sport 2000 winter campaign 22/23 banks on gamification
Sport 2000 Switzerland is running its winter campaign this year in collaboration with 28 winter sports brands. To increase the visibility of retailers and their offers online, the campaign relies primarily on advertising on Instagram and Facebook. The product and store campaign will be played out in ...
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News briefs“Double Trouble / My new life with twins” - a short film with snowboarder Aline Bock
German professional snowboarder and former FWT champion Aline Bock has spent her career traveling the world, competing in contests and making snowboard films, but in the summer of 2021 her life changed completely when she became a mother to twins. In the new 7-minute short film “Double Trouble / My ...
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News briefsTechnogym will host the arrival of a stage of Giro d’Italia in 2023
The Giro d’Italia 2023 will make a stop on Sunday, May 14, at the Technogym Village in Cesena, Italy, which is Technogym’s global headquarters. For the first time, the iconic bicycle race, organized by RCS Sport, will make a stop at a company, Technogym said in a statement. Technogym is ...
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News briefsNike celebrates Montebelluna craftsmanship
Nike has released a special iteration of its Tiempo football boot, the Tiempo Legend IX elite. It is handcrafted in Montebelluna, Italy. The boot is embellished with a small Italian flag as a tribute to the know-how of Italian shoemakers. The Tiempo Legend IX is worn by Sandro Tonali, the ...
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News briefsShaun White expands own lifestyle brand with new apparel and accessories
Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own ...
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ArticlePolartec introduces new bio-based weather protection technology under Power Shield name
Polartec has launched a new bio-based fabric technology that aims to set a new standard for sustainable weather protection. The name of this new technology is an old acquaintance: Polartec Power Shield, a material already known for its softshell-like comfort with hardshell-like wind and waterproofness, especially in the advanced Pro ...
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News briefsFila launches new global campaign with Hailey Bieber
Fila has signed Hailey Bieber for the brand’s new global campaign. The model and entrepreneur had the opportunity to express her unique sense of style using some of the brand’s most iconic designs. The campaign was photographed by Renell Medrano and styled by the model herself and Dani Michelle. Bieber ...
