More about brands – Page 350
-
News briefs
Keegan Bradley, the PGA championship winner last year, has signed...
Keegan Bradley, the PGA championship winner last year, has signed on to be a global ambassador for Tommy Hilfiger's golf line until 2014. He will wear some pieces of the men's golf collection, which will also be available in the U.S., Canada and Europe through a licensing agreement with Fletcher ...
-
News briefs
Under Armour has signed a four-year deal to be the...
Under Armour has signed a four-year deal to be the national team partner of Canada Snowboard, outfitting the Canadian National Snowboard Team. The brand will provide competition and training gear in addition to apparel, footwear and accessories to wear off the mountain. The snowboarders will be wearing Under Armour when ...
-
News briefs
Odlo is investing more in the bicycle sector as the...
Odlo is investing more in the bicycle sector as the new sponsor of the Ghost Mountainbike women's team. This is the Swiss apparel company's first commitment in the women's mountainbike segment, but it already supports a French road racing team, the Pro Tour Team AG2R La Mondiale, and the men's ...
-
News briefs
Volcom has launched a series of surf, snowboard and skate...
Volcom has launched a series of surf, snowboard and skate contests for amateurs and pros in the U.S. and Europe. Stops are planned in more than 15 European countries and the European final will be in France in April. There will be 13 stops in the U.S. The contests are ...
-
News briefs
Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
-
News briefs
Ross Fisher, a four-time winner on the European Tour, has...
Ross Fisher, a four-time winner on the European Tour, has joined the Nike Golf Tour Staff, and will exclusively wear and use Nike Golf products during play. This includes the new 20XI ball, which will be launched in Europe in February. The 31-year-old previously used Titleist equipment and Under Armour ...
-
News briefs
Puma continues the global “Puma Social and After Hours Athletes”...
Puma continues the global “Puma Social and After Hours Athletes” campaign. The focus this year is on the role of teammates. The title of the new campaign is “Here's to Teammates.” The fall/winter 2012 campaign will highlight some unlikely players and characters as they demonstrate how their skills can be ...
-
Short stops
Puma will supply footballer Nigel de Jong with its PowerCat...
Puma will supply footballer Nigel de Jong with its PowerCat 1.12 boots to wear on the pitch when he plays with Manchester City and the Netherlands international teams, through a new long-term endorsement deal
-
Short stops
James Pearson, the British climber, has signed with Beal, the...
James Pearson, the British climber, has signed with Beal, the French brand of outdoor equipment
-
Short stops
Cybex International has become the exclusive supplier of SportHouse, a...
Cybex International has become the exclusive supplier of SportHouse, a London training facility for elite athletes
-
Short stops
Josef Ajram, a Spanish cycling champion, has joined the “Where...
Josef Ajram, a Spanish cycling champion, has joined the “Where is the Limit?” club of Polar, which will supply him with its training computers
-
News briefs
Babolat has developed a new approach to the game of...
Babolat has developed a new approach to the game of tennis with a system of sensors, integrated into the racquet, that record a flow of data on the individual's performance. The company's new Play & Connect technology is designed to help professionals and amateurs better understand the way in which ...
-
News briefs
Compex, the leading supplier of electrical muscle stimulation equipment, is...
Compex, the leading supplier of electrical muscle stimulation equipment, is launching a wireless system. In addition to eliminating any cables from the electrodes, the new Compex Wireless system includes a color LED screen on a remote control device that carries all the data that the user needs to fine-tune his ...
-
News briefs
Intersport France has announced a deal with Olympique de Marseille,...
Intersport France has announced a deal with Olympique de Marseille, also known as OM, which ranks as the French football club that has the largest number of fans - a total of 14 million – and that sells the highest number of replica shirts – an average of 400,000 per season over ...
-
News briefs
Erima has sealed a sponsoring agreement with 1. FC Köln,...
Erima has sealed a sponsoring agreement with 1. FC Köln, Cologne's football club in the German Bundesliga. The club comprises 19 teams with more than 300 players, who will all be equipped with apparel from the German team sports brand for at least the next three years. Erima was already ...
-
News briefs
Wilson and Fila have announced new sponsorship deals with three female...
Wilson and Fila have announced new sponsorship deals with three female tennis stars in the last couple of days. Wilson has taken on Victoria “Vika” Azarenka of Belarus for a long-term deal. She was previously endorsing Head, but will now start using Wilson equipment exclusively, including the new Juice racquet, the blue ...
-
News briefs
Puma will replace Li Ning as the technical sponsor of...
Puma will replace Li Ning as the technical sponsor of the Spanish Espanyol team from the next season on. Puma is also the new sponsor of an important Brazilian football team, Botafogo de Futebol e Regatas from Rio de Janeiro. It was previously sponsored by Kappa and by Fila through ...
-
News briefs
With the renewal of its sponsorship of the Welsh Rugby...
With the renewal of its sponsorship of the Welsh Rugby Union, Under Armour is opening a bigger and striking all-black skybox suite at the Millennium stadium in Cardiff. Designed by Storeage of Amsterdam, the new multifunctional space will act as a lounge for important guests, a showroom for product presentations ...
-
News briefs
Allen Edmonds, an American brand of men's dress shoes, has...
Allen Edmonds, an American brand of men's dress shoes, has enlisted Jack Nicklaus to promote its new line of golf shoes around the world. Besides the classical golf shoes that it introduced last year, Allen Edmonds is now adding a Clubhouse Collection of dress shoes that Nicklaus will also promote. ...
-
News briefs
Michael Dawson, first team defender for the Tottenham Hotspur F.C....
Michael Dawson, first team defender for the Tottenham Hotspur F.C. and member of the England international team, will wear Under Armour football boots under a new multi-year agreement. Under Armour already has a deal to supply Tottenham's kits starting with the 2012-13 season.
