More about brands – Page 351
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Sophie Horn, a golfer, fitness maven and fashion model, has...
Sophie Horn, a golfer, fitness maven and fashion model, has signed with Wilson Staff, the brand of golf irons. She will play with the new DXi Superlight driver and DXi rescue clubs, and continue using the company's FG62 irons and FG Tour balls.
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Everlast Worldwide's marketing campaign for 2012 seeks to introduce a...
Everlast Worldwide's marketing campaign for 2012 seeks to introduce a new group of people to fight sports training, emphasizing its fitness benefits. The new “Unleash” campaign trades on Everlast's reputation in boxing and mixed martial arts while stressing the full-body workout that training can provide. Unleash debuted on Jan. 1 ...
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This month, Golf Digest put out its annual “Hot List”...
This month, Golf Digest put out its annual “Hot List” issue where 38 editors, scientists, retailers and golfers evaluated golf equipment. Out of 286 entries, Callaway Golf was chosen for more gold and silver medals than any other company for its 2012 products, soon to be released. The RAZR Fit ...
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Mark Cuban, the billionaire who owns the Dallas Mavericks of...
Mark Cuban, the billionaire who owns the Dallas Mavericks of the NBA, will appear in an advertising campaign for Skechers' GoRun sneakers, including a commercial during the Super Bowl of American football
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Nike Golf has signed a multi-year endorsement deal with Kevin...
Nike Golf has signed a multi-year endorsement deal with Kevin Chappell, who will compete with its clubs, balls, footwear, gloves, bags, apparel, headwear and accessories
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Malika Favre, a French artist and illustrator living in London,...
Malika Favre, a French artist and illustrator living in London, is joining Volcom as its newest ambassador
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Murphy & Nye has again become a technical sponsor of...
Murphy & Nye has again become a technical sponsor of Giovanni Soldini, the Italian sailing champion, as he tries to beat three ocean racing records at the helm of a highly technological VOR 70 Maserati boat
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News briefs
Amer Sports' winter & outdoor sports division had received a...
Amer Sports' winter & outdoor sports division had received a complaint from Bern, a company in Kingston, Masachussets, that sells helmets for cycling, skating and snow sports. Bern filed a lawsuit in a Boston court late last month charging that Salomon's Ghost and Brigado Audio helmets infringe on a federal ...
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BasicNet has signed a new licensing agreement for handbags, luggage...
BasicNet has signed a new licensing agreement for handbags, luggage and other accessories under the K-Way brand name for the European market. It will first be presented at the Pitti Uomo fair in Florence later this month. The licensee, Tichebox, has similar contracts with Tommy Hilfiger, Napapijri and U.S. Polo ...
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The Peuterey Group has reportedly signed a three-year licensing deal...
The Peuterey Group has reportedly signed a three-year licensing deal for Post Card, the Italian brand of luxury women's snow wear, with an option to purchase it. Previously owned by Belfe, the brand has been the property of Alfredo Cionti's Avirex Group since 2008. Avirex, which has since changed its ...
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Hi-Tec Sports, the Dutch-based outdoor, racquet sports and golf company, is...
Hi-Tec Sports, the Dutch-based outdoor, racquet sports and golf company, is launching an apparel range with Color Tec, a dyed down proprietary technology. The individual pieces of down are dyed in different colors, making it eye-catching, and the company says that the new technique increases the loft of the down, without ...
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Columbia Sportswear wants to remain ahead of its competitors when...
Columbia Sportswear wants to remain ahead of its competitors when it comes to innovation, even going so far as to create a “road map” through 2015. The company outlined some of its plans at a presentation in Park City, Utah, where it debuted some of its products for autumn 2012. ...
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At Ispo, Sympatex will introduce a new technology for footwear...
At Ispo, Sympatex will introduce a new technology for footwear called “Moisture Tech.” The innovation promises improved breathability thanks to an optimized deduction of humidity. A new layer in-between makes sure that moisture is transferred to the membrane in a broader way to facilitate the exit of the humidity. According ...
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Odlo is introducing a line of apparel called “Evolution Greentec.”...
Odlo is introducing a line of apparel called “Evolution Greentec.” The underwear collection is made of 100 percent recycled polyester and it is said that the range is the first one of the type using the seamless technology. To visualize the sustainable approach of Greentec, Odlo has seamed in a ...
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Toray, the Japanese developer of polymers, is planning to show...
Toray, the Japanese developer of polymers, is planning to show a new polyamide fiber that can be produced from renewable resources at Ispo. It follows the company's announcement last June of the first polyester fiber that is 100 percent based on biomass. Toray will be categorizing its new fibers, fabrics ...
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Scott is introducing an OTG (Over the Glass) line of...
Scott is introducing an OTG (Over the Glass) line of snow goggles whose Fit System allows adults and children to adjust the lower portion to fit in a pair of corrective glasses
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Chiemsee is presenting a limited edition of snow and fleecewear...
Chiemsee is presenting a limited edition of snow and fleecewear with Sympatex, calling it 30 Years to celebrate its 30th anniversary, at the Ispo show in Munich
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K2 is reportedly planning to come out with the first...
K2 is reportedly planning to come out with the first line of ski boots under its name for the winter 2013-14 season
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David Whelan, founder and former owner of JJB Sports, has...
David Whelan, founder and former owner of JJB Sports, has rebranded the DW Stadium of his Wigan Athletic football club as Intersport for a match against Liverpool that was televised live on Sky Sports last Dec. 21. More than 60 DW stores in the U.K. have been rebranded as Intersport ...
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Technogym will supply the fitness equipment that will be used...
Technogym will supply the fitness equipment that will be used for training by the athletes competing in 28 disciplines of the Olympic Games in London. It will provide more than 750 machines for this purpose. The Italian company already offered similar services at the Olympics in Sydney in 2000, in ...