More about brands – Page 352
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News briefs
The stakes are continuing to rise in basketball marketing, since...
The stakes are continuing to rise in basketball marketing, since Adidas is reportedly preparing to offer $250 million for a lifetime endorsement deal with Derrick Rose of the Chicago Bulls. This would make him the highest-paid endorsee in the National Basketball Association (NBA). Rose has distinguished himself in the last ...
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One Way, the Finnish producer of Nordic ski poles and...
One Way, the Finnish producer of Nordic ski poles and associated gear, has signed a long-term contract with Dario Cologna, starting in May 2012. The 25-year-old Swiss champion won the Nordic skating contest in the World Cup at Rogla in Slovenia last Dec. 18. He followed up by winning the ...
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News briefs
François Pinault, chairman of PPR, parent company of Puma, Cobra...
François Pinault, chairman of PPR, parent company of Puma, Cobra Golf and Volcom, has been elevated to the rank of grand officer of the French Legion of Honor. At the same time, Salma Hayek, the Mexican actress who married his son François-Henri, chief executive of the group, was made knight ...
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Short stops
After next June, Kelme will replace Luanvi as technical sponsor...
After next June, Kelme will replace Luanvi as technical sponsor of the Spanish Levante football club for three seasons
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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Suunto has signed a sponsorship contract with Mireia Miró, a...
Suunto has signed a sponsorship contract with Mireia Miró, a Spanish mountain ski and trail-running champion
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Julbo is sponsoring the French Sailing Federation (FFV) and supplying...
Julbo is sponsoring the French Sailing Federation (FFV) and supplying its sunglasses to 10 sailors who will participate in the London Olympics
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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Article
Amer Sports rides off with Nikita
Amer Sports is moving further into the action sports market with the acquisition of Nikita, the Icelandic brand of boardsports and lifestyle apparel focusing on women. Amer Sports is already involved in action sports through Salomon snowboards and Bonfire apparel.The move fits with the Finnish sports group's strategy to invest ...
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News briefs
The Hohenstein Institute, which certifies textiles for meeting national and...
The Hohenstein Institute, which certifies textiles for meeting national and international standards, has opened a lab in Hong Kong. Hohenstein Laboratories Hong Kong is run by Manfred Hirning, with lab operations headed up by Christopher Au. The institute said that new facility would help Hohenstein improve its service to Asian ...
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News briefs
The American Chemical Society reports that Chinese scientists have developed...
The American Chemical Society reports that Chinese scientists have developed a cotton fabric that cleans itself of stains when exposed to sunlight. This is an upgrade from similar previous fabrics, which needed to be exposed to ultraviolet rays. The new fabric is coated with nanoparticles made from a compound of ...
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The Sports & Style subsidiary of Look is launching a...
The Sports & Style subsidiary of Look is launching a large line of Rossignol branded cross-country skiwear for the fall/winter 2012-13 season
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News briefs
Adidas and UEFA, the European football organization, announced that they...
Adidas and UEFA, the European football organization, announced that they extended their long-term partnership until 2018 for the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup and the UEFA Women's Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa ...
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News briefs
Under Armour has signed a multi-year deal with the NBA....
Under Armour has signed a multi-year deal with the NBA. Among other benefits, it allows some of the basketball champions who endorse the brand to wear official NBA uniforms while they promote the brand's basketball shoes in promotional campaigns, advertising and in the retail stores.
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News briefs
Scott Sports has signed a two-year sponsorship deal with Cycling...
Scott Sports has signed a two-year sponsorship deal with Cycling Australia, supplying road and time-trial bicycles for the Team Jayco AIS men's continental team, Team Jayco AIS women's road program and the CA/AIS High Performance women's track endurance program. Starting next May, Scott will also provide road bikes for the ...
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News briefs
Fremil International has restyled the website of its West Scout...
Fremil International has restyled the website of its West Scout brand and launched a new website for Ciesse Piumini, using a dynamic and interactive 2.0 platform and some creative contents. Since its launch last October, the ciessepiumini.com website has been accessed by 63,995 unique visitors, many of whom have registered ...
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Short stops
Under a five-year deal, Puma is the new supplier of...
Under a five-year deal, Puma is the new supplier of official and replica shirts for the Vodacom Bulls, the rugby team from Pretoria in the South African Super Rugby competition
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News briefs
Dakine, the brand of outdoor and action sports accessories owned...
Dakine, the brand of outdoor and action sports accessories owned by the GSM group, is preparing to introduce a range of garments for skiing and snowboarding. Consisting of technical pants and jackets, it will be displayed at the next Ispo Munich fair and will hit European store shelves in the ...
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News briefs
Moncler is launching two models of sunglasses, developed and produced...
Moncler is launching two models of sunglasses, developed and produced by Mykita at its factory in Berlin. They use the German company's patented Mylon material and mineral glasses by Barberini (more in EyeWear Intelligence, another newsletter by EDM Publications – if you are interested in eyewear, see our new, revamped ...
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News briefs
Like Speedo, TYR of the U.S. has also launched a...
Like Speedo, TYR of the U.S. has also launched a high-performance swimsuit that complies with Fina's new norms. Its new Alchemy Project 2012 range features advanced hydrodynamic technology. It uses a “turbo compression fabric” made of lightweight, hydrophobic microfilament yarn, with enhanced stretch and memory retention. The seams are bonded ...
