More about brands – Page 355
-
News briefs
Joma's collection for spring/summer 2012 includes a new series of...
Joma's collection for spring/summer 2012 includes a new series of football boots, and calls the Fit 100 model the highlight of the line. The Fit 100 is based on the model of a running shoe, made from soft calf leather. The Spanish company's new product will be available at retail ...
-
News briefs
Puma has sealed an agreement with Borussia Dortmund to replace...
Puma has sealed an agreement with Borussia Dortmund to replace Kappa as the Bundesliga football team's equipment supplier from next season and for the next eight years. Puma already has partnerships with two other teams in the Bundesliga, VFB Stuttgart and Hoffenheim, but it intends to turn Borussia Dortmund into ...
-
News briefs
The Sport 2000 brand will obtain more visibility on football...
The Sport 2000 brand will obtain more visibility on football pitches and on television through a new multi-year agreement with Sportfive. It will appear on TV commercials in connection with numerous games of the UEFA Euro League in Austria, Germany, France, Norway, the Netherlands and Switzerland. Its logo will also ...
-
Short stops
Lotto has signed a three-year sponsorship deal with Marion Bartoli,...
Lotto has signed a three-year sponsorship deal with Marion Bartoli, the best-ranked female tennis player in France, who had been without a steady sponsor for four years
-
Short stops
MBT signs up a world marathon champion, Tera Moody, to...
MBT signs up a world marathon champion, Tera Moody, to a multi-faceted sponsorship
-
Short stops
Briko announced a new partnership with the Italian Paralympic Snow...
Briko announced a new partnership with the Italian Paralympic Snow Sports Federation at Skipass, the annual Italian snow show that took place in Modena a few days ago
-
Short stops
Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the...
Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the FC Köln football team in Germany
-
Short stops
Ruben Vergés, a young Spanish rider, joins Protest's snow team...
Ruben Vergés, a young Spanish rider, joins Protest's snow team
-
Short stops
Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by...
Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by Atomic, joins Oxbow's “Legs of Steel” team
-
Short stops
One Way, the Finnish company for Nordic sports, has a...
One Way, the Finnish company for Nordic sports, has a new contract with Daniel Richardsson, a rising star on the Swedish cross-country team
-
Short stops
The professional bowling Hall of Fame member Walter Ray Williams...
The professional bowling Hall of Fame member Walter Ray Williams Jr. has joined the Brunswick Pro staff, representing the company on the Professional Bowlers Association Tour
-
News briefs
Amer Sports' winter and outdoor sports division for the Americas...
Amer Sports' winter and outdoor sports division for the Americas (ASWO), comprising the U.S. operations of Salomon, Suunto and Atomic, has updated its marketing management structure to focus on retailers and consumers instead of products. As part of the reorganization, Courtney Vermaas has been promoted from her previous slot as ...
-
News briefs
The legendary snowboarder Shaun White has granted a license for...
The legendary snowboarder Shaun White has granted a license for sporting goods to Powerslide, the German vendor of inline skates and board sports products. The range, which bears the name of the American champion and is set to be positioned at the high-end level, comprises skateboards, decks, helmets, protection equipment, ...
-
News briefs
GE is going to be working with Burlington Worldwide to...
GE is going to be working with Burlington Worldwide to develop air-permeable and waterproof fabrics for the European workwear market. Substrates from Burlington will mix with membranes from GE for apparel, footwear and accessories for workers in industries such as construction, railways and postal services. The fabrics meet European ...
-
News briefs
At this year's Focus Open at the Design Center Stuttgart,...
At this year's Focus Open at the Design Center Stuttgart, Schoeller Textil's Energear technology won the Silver Award. The company says that this technology provides the feel of a hot stone massage or an infrared sauna, providing the body with relaxing, renewing heat. The special mix of titanium and mineral ...
-
News briefs
Effective on Jan. 1, Puma will be the exclusive licensing...
Effective on Jan. 1, Puma will be the exclusive licensing partner of the Mercedes GP Petronas Formula One team, as well as its official Team Partner. Puma will provide the team with racewear, including its latest innovations in fireproof clothing, and will develop licensed products with the team for retail ...
-
News briefs
Asics has taken the role of official sponsor for footwear...
Asics has taken the role of official sponsor for footwear and apparel of Cricket Australia as well as the Australian Cricket Center of Excellence. It will provide several new kits for the national men's and women's cricket teams, for both training and competition. The multi-year deal includes the 2015 Cricket ...
-
News briefs
Nike kept its 25th place on the list of the...
Nike kept its 25th place on the list of the best global brands last year, according to Interbrand. It came just behind SAP and before Amazon. Adidas improved its position, moving from the 62nd spot to the 60th, just ahead of Hyundai, KFC and Sprite.
-
News briefs
Viladomat, the leading sporting goods retailer in Andorra, has completed...
Viladomat, the leading sporting goods retailer in Andorra, has completed the renovation of its website, which has also been a web store selling its product range internationally for the last 10 years. It has also redesigned the first of its 13 brick-and-mortar stores in Andorra, expanding its outdoor and clothing ...
-
News briefs
The Swedish glove brand Lillsport has signed a sponsorship agreement...
The Swedish glove brand Lillsport has signed a sponsorship agreement with a Swedish cross-country skier, Marcus Hellner, that will run through the 2015 Nordic World Skiing Championships in Falun, Sweden. Under the agreement, Hellner will wear and help develop Lillsport gloves. He will also take part in other company activities. ...
