More about brands – Page 356
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Elan enthrones Gregal Sport of Spain as its best...
Elan enthrones Gregal Sport of Spain as its best distributor around the world in the area of marketing and promotion
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Lonsdale has signed an endorsement contract with Darren Barker for...
Lonsdale has signed an endorsement contract with Darren Barker for boxing equipment and clothing
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Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American...
Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American golfer who won this year's 2011 PGA Championship in Atlanta, for a multi-year endorsement contract
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Li Ning is going to open an “experience center”...
Li Ning is going to open an “experience center” in London next during coinciding with the 2012 Olympics in an effort to increase consumers' awareness of the brand
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One Way Sport has become the official partner of Euroloppet,...
One Way Sport has become the official partner of Euroloppet, the series of 13 ski marathon events held throughout Europe
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Matt Meola, a 22-year-old surfer from Hawaii, has joined the...
Matt Meola, a 22-year-old surfer from Hawaii, has joined the surfing team of Sanuk, a division of Deckers Outdoor Corporation
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Tyr Sport will sponsor Craig Alexander, the four-time Ironman world...
Tyr Sport will sponsor Craig Alexander, the four-time Ironman world champion
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Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow...
Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow
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Champ Spikes has revamped its website, addressing both retailers and...
Champ Spikes has revamped its website, addressing both retailers and consumers, while launching a Facebook page and Twitter feed
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Nike is transferring its store in the important Illa Diagonal...
Nike is transferring its store in the important Illa Diagonal shopping center of Barcelona to a bigger location of 380 m² in the same complex
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Quiksilver is reopening its flagship store on London's Regent Street...
Quiksilver is reopening its flagship store on London's Regent Street
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Emilio Morabito is the new country manager of Amer Sports...
Emilio Morabito is the new country manager of Amer Sports Italia, taking the place of Marco Furlanis who left several months ago. He worked with fast-moving consumer goods companies like Reckitt Benckiser, Henkel and Unilever and then acted as sales director at Sara Lee for more than 17 years.
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Adidas has unveiled an “intelligent” football boot, the Adizero F50....
Adidas has unveiled an “intelligent” football boot, the Adizero F50. Described as the fastest boot ever developed by the brand and as the ultimate digital training tool, it houses a Micoach Speed_Cell in the outsole that captures movements and measures key performance data such as actual, average and maximum speed, ...
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Research conducted by a Swiss laboratory on 40 runners showed...
Research conducted by a Swiss laboratory on 40 runners showed that their heart frequency went down by two beats per minute on average if they were running with On shoes on a treadmill, rather than with their conventional shoes. Twelve runners experienced a reduction of ten beats. Only two had ...
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K2 Sports and the Rolling Stones have decided to partner...
K2 Sports and the Rolling Stones have decided to partner to develop a limited series of skis bearing the name of the famous musical band, as both are celebrating 50 years of existence. The graphics include a list of songs played during a concert, parts of the text of some ...
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Madrid-based BioTEE has come up with an eco-friendly tee that...
Madrid-based BioTEE has come up with an eco-friendly tee that will help eliminate broken and discarded tees that litter the greens. Not only will it improve the aesthetics of the courses, but it will cut down on what clubs have to spend to maintain their estates - costs that are ...
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Callaway Golf is introducing worldwide a new collection of technical...
Callaway Golf is introducing worldwide a new collection of technical golf shoes, developed in-house
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Pearl Izumi has brought out the first minimalist (barefoot) shoe...
Pearl Izumi has brought out the first minimalist (barefoot) shoe for cycling and triathlon, which only weighs 195 grams
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Puma continues to sign up football stars. The Wild Cat...
Puma continues to sign up football stars. The Wild Cat has signed a multi-year contract with Radamel Falcao, the Colombian football striker who plays for the Atlético Madrid team. It has also signed a longterm partnership with Cesc Fabregas, the Spanish midfielder of the Barcelona team previously sponsored by Nike.
