More about brands – Page 357
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News briefs
Next February, Xtep will be the first Chinese apparel sponsor...
Next February, Xtep will be the first Chinese apparel sponsor of the 16-year-old Standard Chartered Hong Kong Marathon, which expects to involve up to 70,000 runners. The last edition saw the participation of more than 50,000 people from 70 nationalities.
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Eider made its website more interactive with the customer, especially...
Eider made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
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News briefs
Motocaddy is the new approved supplier of electric golf trolleys...
Motocaddy is the new approved supplier of electric golf trolleys for Foremost in an exclusive partnership that gives Foremost pros preferential terms in buying equipment. They will also get digital marketing support to help promote the product range and increase sell-through. Separately, Foremost has selected GolfBuddy as preferred supplier ...
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News briefs
JJB Sports wants to get people excited about sports with...
JJB Sports wants to get people excited about sports with its new TV advertising campaign. The ads, developed by TBWA\Manchester, show off a variety of products that JJB carries, and are hoped to help the struggling retailer. The three ads will be shown through the first week of October.
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News briefs
Sunline, one of the top fishing line manufacturers in Japan,...
Sunline, one of the top fishing line manufacturers in Japan, is joining the campaign against packaging that doesn't accurately describe line strength that is organized by the European Fishing Tackle Trade Association. Sunline, founded in 1977, is a major supplier in Japan and exports to more than 40 countries.
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News briefs
Newton Running will be the sponsor for the 18th annual...
Newton Running will be the sponsor for the 18th annual Aspen Medical Products San Diego Triathlon Challenge being held on Oct. 23. The event comprises a one-mile swim, a 44-mile bike race and a 10-mile run for the 125 physically challenged competitors and 550 able-bodied athletes and celebrities. Proceeds of ...
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News briefs
Jack O'Neill is publishing a biography that recounts his history...
Jack O'Neill is publishing a biography that recounts his history as the inventor of the surf wetsuit and the founder of the surf brand bearing his name. He is also credited for opening the first surf shop in his garage in 1952, offering wetsuits, surfboards and many other products. Some ...
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Short stops
Mikasa has extended its deal with the European Volleyball Confederation...
Mikasa has extended its deal with the European Volleyball Confederation as supplier of the official matchball through 2016
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Short stops
The World Squash Federation has launched a new logo...
The World Squash Federation has launched a new logo
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Short stops
Interbrand, the brand consultancy, has listed the sports footwear and...
Interbrand, the brand consultancy, has listed the sports footwear and apparel company Anta as No. 17 among the top 20 Chinese brands by value, estimating its worth at more than $1.4 billion
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News briefs
Newfeel, the private brand of walking shoes sold exclusively in...
Newfeel, the private brand of walking shoes sold exclusively in Décathlon stores, is reporting a major success for its One Many sneaker, whose modular construction allows the user to change the upper on the technical and breathable comfort sole. Typically, the customer buys the soles at the modest price of ...
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News briefs
Canterbury, the rugby apparel brand, and Invista, the fiber manufacturer,...
Canterbury, the rugby apparel brand, and Invista, the fiber manufacturer, have teamed up to make rugby shirts intended to help players avoid tackles at the Rugby World Cup that started a few days ago in New Zealand. Featuring special designs and fits, the shirts are made with Invista's Lycra Sport ...
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News briefs
Glenmuir's new fall/winter collection of golf wear features bionics nanotechnology...
Glenmuir's new fall/winter collection of golf wear features bionics nanotechnology that provides better water repellency. Bionic-Finish is used on four of Glenmuir's men's lambswool's sweaters and two women's models. The Kielder and Jupiter men's styles also have a windproof lining for additional protection. Much apparel waterproofing involves the application ...
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News briefs
Callaway will start selling its new Razr XF golf iron,...
Callaway will start selling its new Razr XF golf iron, targeted for golfers with mid to high handicaps. It is intended to complement its Legacy irons, which are aimed for low- to mid-handicap players. The Razr XF uses Callaway's Black PVD finish, partly to make it look impressive and partly ...
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News briefs
Crocs has a new line of shoes, Crocs Golf With...
Crocs has a new line of shoes, Crocs Golf With Hank Haney, designed in partnership with Haney, the former golf coach for Tiger Woods. The new shoes will be available next spring in four unisex styles that can be worn on- or off-course. The midsoles are made with the company's ...
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News briefs
POC has come out with its new WO line of...
POC has come out with its new WO line of protective gear for women. Its back protectors are designed to accommodate wider hips and narrower waists; unisex styles tended to ride up under women's armpits. Goggles and helmets are designed for smaller heads and faces, and gloves allow for narrower ...
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News briefs
A new Swedish bike helmet invention, Hövding, received an Index:Award...
A new Swedish bike helmet invention, Hövding, received an Index:Award from the Danish crown prince and princess last month. Like a typical airbag, Hövding works as a collar with a removable shell that is blown up into a helmet at the moment an accident happens. Developed by two Swedish students ...
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Short stops
Mavic has developed its first line of bicycle helmets, featuring...
Mavic has developed its first line of bicycle helmets, featuring technology that helps them adapt to the wearer's skull
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News briefs
Abacus announces a four-year agreement as official sponsor and partner...
Abacus announces a four-year agreement as official sponsor and partner of the German Golf Federation, with the right to dress all German players in its golf clothes when they represent their country. The Swedish golfwear company already has similar agreements in place with the golf federations of Denmark, Norway and ...
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News briefs
Asics is working with Dr. Matthias Marquardt, author of a...
Asics is working with Dr. Matthias Marquardt, author of a popular running guidebook in Germany. Marquardt and Asics will host the TV series “Asics Running Insights,” showing on N-TV from this month. The eight-episode series features Marquard giving advice to runners and doing away with running myths. Asics hopes Marquard ...
