More about brands – Page 358
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News briefs
Sergio “Kun” Aguero, the Argentinian footballer who plays for Manchester...
Sergio “Kun” Aguero, the Argentinian footballer who plays for Manchester City FC, has signed a long-term contract with Puma, which takes the place of Nike as its sponsor. He started wearing Puma's v1.11 Speed boot in his team's UEFA Champions League game against SSC Napoli on Sept. 14, and will ...
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News briefs
Foremost, the big U.K. golf buying group, has started up...
Foremost, the big U.K. golf buying group, has started up a new website for its members. The site will provide tools for retailers to help them have a successful business, such as an education section giving advice on retail strategy and a personal finance section, offering advice on everything from ...
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News briefs
For the eighth year in a row, New Balance is...
For the eighth year in a row, New Balance is the official partner of the 20 Kilométres de Paris race, being held Oct. 9. A New Balance coach will help runners train on Sunday mornings leading up to the race at the Champs de Mars, the large grassy area at ...
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News briefs
Dynafit and Primaloft are pairing up to bring a traveling...
Dynafit and Primaloft are pairing up to bring a traveling film festival celebrating the mountains to Europe. Hitting various sites in Germany, Austria, Switzerland, Italy and Spain in October and November, “The Best of Ski Mountaineering” includes short films about freeride touring in Patagonia, the ski touring racer Mireia Miro ...
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News briefs
Columbia Sportswear has been named the official outerwear provider for...
Columbia Sportswear has been named the official outerwear provider for the U.S. Freestyle Ski Team through the 2014 Winter Olympics in Sochi. The athletes will show off Columbia's Omni-Heat technology, wearing the brand's outerwear, base layers and hats, and contribute ideas toward the research and development of new products. Some ...
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News briefs
The Stadil family climbed from No. 47 to No. 29...
The Stadil family climbed from No. 47 to No. 29 in the 2010 ranking of the wealthiest Danish families and individuals, with a fortune assessed at 2.5 billion Danish kronor (€335.7m-$453.5m), up by almost one billion kronor (€134.3m-$181.4m) last year. Thor Stadil, 66 years old and a former lawyer, is ...
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Short stops
Bruno Cercley, the man who has turned around Groupe Rossignol,...
Bruno Cercley, the man who has turned around Groupe Rossignol, is set to be awarded the French Legion of Honor at the company's head office next Oct. 8
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Umbro is partnering with Foot Locker Europe to market an...
Umbro is partnering with Foot Locker Europe to market an exclusive line of clothing named after the Cosmos football club in New York, which was relaunched last year with Pelé and Eric Cantona
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Leki has sealed a sponsoring agreement with Lukas Baur, the...
Leki has sealed a sponsoring agreement with Lukas Baur, the Czech cross-country champion
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Short stops
Sportslife, the customer-oriented magazine for the retailers of Intersport...
Sportslife, the customer-oriented magazine for the retailers of Intersport Germany, is now also available as free electronic versions for smartphones and tablet computers
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Short stops
Hummel has signed a three-year endorsement deal with a German...
Hummel has signed a three-year endorsement deal with a German handball champion, Silvio Heinevetter
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News briefs
Anta, the Chinese footwear brand, plans to invest in a...
Anta, the Chinese footwear brand, plans to invest in a new production facility for leather footwear in Shangqiu, a city in Henan province. The company will put more than $150 million toward the project. Shangqiu, which has a population of 7.5 million and is a central hub for several railway ...
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News briefs
Adidas is launching its first “barefoot” shoe, the Adipure, starting...
Adidas is launching its first “barefoot” shoe, the Adipure, starting in the U.S. next November with a recommended retail price of $90 a pair. The European retail launch is expected next June 1. The Adipure is described as a shoe with a low footbed and a minimalistic profile that promotes ...
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News briefs
Ellesse is collaborating with the Italian brand Piaggio. on a...
Ellesse is collaborating with the Italian brand Piaggio. on a special line of co-branded bicycles. The cooperation is an extension of Ellesse's 2011 “Sport Della Vita” campaign by the illustrator Robert McGinnis, known for book covers and movie posters. With only 16 units produced, the limited edition bike can only ...
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News briefs
McDavid is expanding the market for its Ultralight 195 ankle...
McDavid is expanding the market for its Ultralight 195 ankle brace, usually worn by basketball players, to the tennis segment. Vahid Mirzadeh, a top college tennis player, will start his professional career wearing the brace. A recent yearlong study of 1,470 high school athletes conducted by the University of Wisconsin, ...
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News briefs
Accell Group, Selle Royal, Sram, Trek and other companies have...
Accell Group, Selle Royal, Sram, Trek and other companies have committed financial support for the launch of a new global Cycling Industry Club (CIC), a group sponsored by the European Cyclists' Federation (ECF) that intends to promote bicycle riding across Europe. Other companies are invited to join the club, with ...
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News briefs
Adidas plans to use the opportunity of the 2012 UEFA...
Adidas plans to use the opportunity of the 2012 UEFA Euro championship to grow significantly in Poland and solidify its market leadership in Ukraine, the two host countries. Herbert Hainer, the company's chief executive, said that Adidas wants to be No. 1 in Poland by 2015, taking the top spot ...
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News briefs
Shimano Europe took the opportunity of Eurobike 2011 to introduce...
Shimano Europe took the opportunity of Eurobike 2011 to introduce its new merchandising program. Designed with the cooperation of the parent company and tested over the last year in the Netherlands, Belgium and France, the new program is flexible and consists of easy-to-use displays, fixtures and merchandising tools that can ...
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News briefs
Victor Valdés has signed an endorsement contract with the Brazilian...
Victor Valdés has signed an endorsement contract with the Brazilian brand Penalty for the next five years. Valdés is the goalkeeper of FC Barcelona and also plays for the Spanish national football team. The contract stipulates that Valdés will wear Penalty gloves and that the Spanish national football team will ...
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News briefs
The Olympian Alicia Sacramone is the first gymnast to sign...
The Olympian Alicia Sacramone is the first gymnast to sign with Under Armour. She worked with the company on a custom leotard, and will be a brand ambassador at the Olympics.
